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AP Goes With Twitter
January 14, 2013 by admin
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The Associated Press began using its official Twitter account as an advertising platform on Monday, as the news organization looks for new ways to generate revenue.
Samsung Electronics Co Ltd was the first sponsor on the @ap account for breaking news, which is followed by 1.5 million Twitter users. The South Korean electronics maker’s initial “SPONSORED TWEET” promoted its events at the 2013 Consumer Electronics Show in Las Vegas this week.
AP did not disclose financial details of the arrangement.
Twitter, which sells ads directly to make money from the social media’s monthly base of 200 million users, will not receive any proceeds from the AP-Samsung deal.
The AP called the initiative part of a new business strategy and stressed that sponsored tweets will clearly be labeled to differentiate them from news tweets.
The ads provide AP a new income source as news organizations from newspapers to television face severe revenue declines in the face of high production costs.
While the AP was founded in 1846 by U.S. newspapers as a breaking news conduit, only 22 percent of its revenue comes from member fees. Photo licensing, advertising on its news application AP Mobile and YouTube channel are other revenue streams.
Chase Building 1/2 Billion Dollar Data Center
August 24, 2012 by admin
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The enthusiastic backer of Enron and serial over charger of mortgage payers, JPMorgan Chase has just splashed out on a new $500 million data center.
CEO Jamie Dimon announced the move which practically everyone in the IT industry finds a bit strange. While Chase is the US’s largest bank, the new facilities are a little big by anyone’s standard. It is about the same about of money that Google and Microsoft in their largest data centres for their cloud networks.
Dimon cited the figure as one of the advantages of being a big size. It can afford to invest cash in this way. Size lets Chase build a $500 million data centre that speeds up transactions and invest billions of dollars in products like ATMs and apps that allow your iPhone to deposit cheques, he enthused.
JPMorgan Chase operates two large data centres in Delaware and a 400,000 square foot facility. It also acquired data centres in its deals for distressed rivals Bear Stearns and Washington Mutual in the early days of the 2008 financial crisis. So why it needs a huge new one is anyone’s guess.
USA In Danger Of Cyber Experts Shortage
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Leading cyber experts warned of a shortage of talented computer security experts in the United States, making it extremely difficult to keep corporate and government networks safe at a time when attacks are on the rise.
Symantec Corp Chief Executive Enrique Salem told the Reuters Media and Technology Summit in New York that his company was working with the U.S. military, other government agencies and universities to help develop new programs to train security professionals.
“We don’t have enough security professionals and that’s a big issue. What I would tell you is it’s going to be a bigger issue from a national security perspective than people realize,” he said on Tuesday.
Jeff Moss, a prominent hacking expert who sits on the U.S. Department of Homeland Security Advisory Council, said that it was difficult to persuade talented people with technical skills to enter the field because it can be a thankless task.
“If you really look at security, it’s like trying to prove a negative. If you do security well, nobody comes and says ‘good job.’ You only get called when things go wrong.”
The warnings come at a time when the security industry is under fire for failing to detect increasingly sophisticated pieces of malicious software designed for financial fraud and espionage and failing to prevent the theft of valuable data.
Moss, who goes by the hacker name “Dark Tangent,” said that he sees no end to the labor shortage.
Seagate Gobbles Up Lacie
Seagate has signed a deal to buy consumer storage vendor Lacie that values the firm at $186m.
Seagate, which recently completed the acquisition of Samsung’s hard disk unit and swiftly cut warranties on most of its drives to just one year, has now announced that it will buy hard drive packager Lacie. Seagate has signed an agreement with Philippe Spruch, Lacie’s chairman and CEO, to purchase his 63.5 percent stake in the company at $7.05 per share in cash, which values the firm at $186m.
According to Seagate the purchase should help the firm grow in Europe and Japan. The firm also announced that Spruch will be employed by Seagate and run its consumer products division.
Steve Luczo, Seagate chairman, CEO and president said, “Lacie has built an exceptional consumer brand by delivering exciting and innovative high end products for many years. This transaction would bring a highly complementary set of capabilities to Seagate, significantly expand our consumer product offerings, add a premium branded direct attached storage line, strengthen our network-attached storage business line and enhance our capabilities in software development.”
Lacie’s fancy portable hard drives are popular among those who like fancy cases wrapped around bog-standard consumer hard disks. Seagate’s purchase of Lacie should see the firm not only become the sole supplier of hard drives in Lacie products but make a renewed push in the consumer portable hard drive market following last year’s floods in Thailand that affected the three big hard drive manufacturers.
Seagate said the deal should be completed by the third quarter of 2012 pending regulatory approval in the US, France and Germany.
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Cisco Lends A Hand In Fighting Fraud
Cisco released an API at the Interop 2012 Conference this week for its branch routers designed to enable third-party developers to write applications to beef up the security of phone calls over the router network.
The Cisco UC Gateway Services API is a Web-based programming interface that allows customers and developers access to call information over a Cisco ISR G2 router at the edge of a voice network, such as signaling and media. This information can be used to detect and help prevent malicious activity such as social engineering and identity theft scams, contact center account takeover fraud, unauthorized network and service use, and denial-of-service attacks.
Applications written to the API can then apply appropriate action to terminate, redirect or record the call.
Cisco, citing data from the Communications Fraud Control Association, says global telecom fraud losses are estimated to be $40 billion annually.
Yahoo Goes-DO NOT TRACK
April 6, 2012 by admin
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Yahoo websites worldwide will comply with users “do not track” settings starting later this year, Yahoo announced Wednesday.
Most major browsers are now able to send a message to sites visited, indicating whether users want their surfing behavior to be tracked by cookies for the purposes of displaying personalized ads. In February the last major hold-out, Google, announced that its Chrome browser will include do-not-track support by the end of the year.
That message, an HTTP (hypertext transfer protocol) header accompanying a request to display a Web page, avoids the awkward paradox that to store a visitor’s preference not to be tracked by cookies, sites had to store a cookie containing that preference, and provides a consistent way to store and indicate such preferences across all Web sites that respect the do-not-track header.
Support for the do-not-track header has been in the works since last year, Yahoo said. All Yahoo sites will respect the header, including those of Right Media and Interclick, two Yahoo subsidiaries specializing in behavioral or data-driven advertising, the company said.
The company’s announcement comes the same day that the U.S. House of Representatives’ Subcommittee on Commerce, Manufacturing, and Trade is set to hold a hearing on balancing privacy and innovation, and in the same week that the U.S. Federal Trade Commission called for creation of a do-not-track tool for Internet users.
In a statement announcing its plans for allowing visitors to opt out of tracking, Yahoo maintained that allowing advertisers to regulate themselves was the best and quickest way to introduce protections to the market place without sacrificing innovation or value creation.
New Chip To Cut Cost Of LTE Smartphones
February 22, 2012 by admin
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Chip manufacturer Renesas Mobile has unveiled the MP5232, a processor that will allow vendors to build LTE (Long Term Evolution)smartphones with a price tag between $150 and $300, the company said Wednesday.
The big advantage of the 1.5GHz dual-core processor is that it is a single-chip product that can do both 3G and LTE, eliminating the need to use separate chipsets for the two technologies. A more integrated device results in a cheaper product that takes up less space and uses less power, according to Malik Saadi, principal analyst at Informa Telecoms and Media.
The cost is important, because for LTE to take off, there is a need for smartphones that cost less than current products, according to Renesas.
In addition to smartphones, the MP5232 can also be used to power tablets, said Renesas.
One of the challenges of developing chipsets for LTE is the plethora of frequencies used. Renesas hasn’t specified which bands the MP5232 can handle, but says it is designed to support all major operators and their respective requirements.
Google Goes Pay To Track
February 15, 2012 by admin
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Amid widespread concern about its new privacy policies, Google is now facing additional criticism over a deal to offer users Amazon gift certificates if they open their Web movements to the company in a program called Screenwise.
Google says the program launched “near the beginning of the year,” but the company’s low-key offer was disclosed Tuesday night on the blog Search Engine Land.
Google is asking users to add an extension to the Chrome browser that will share their Web-browsing activity with the company. In exchange, users will receive a $5 Amazon gift when they sign up and additional $5 gift card values for every three months they continue to share. (Amazon is not a partner in the project.) Users must be over age 13, and minors will need parental consent to participate. The tracking extension can be turned off at any time, allowing participants to temporarily close their metaphorical shades on Google.
The company says the program will help it “improve Google products and services and make a better online experience for everyone.”
‘iPhone’ Most Searched Term On Internet
December 9, 2011 by admin
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Apple’s iPhone edged past major news events, celebrities and pop stars as the most searched term on the Internet in 2011, according to Yahoo!
The digital media company said the smartphone proved more popular than reality television celebrity Kim Kardashian, pop star Katy Perry and singer and actress Jennifer Lopez, who placed in the top five.
American Casey Anthony, the woman acquitted of the murder of her young daughter after a highly publicized trial, was No. 2.
“This is the first time since 2002 that we have had a gadget at No.1, which is an iPhone.” Vera Chan, a Web trend analyst at Yahoo!, said in a conference call announcing the results of the review now in its 10th year.
“Even though the product has been around for four years it just became such a major news story,” she added.
Did Google Increase Microsoft’s Ad Rates?
September 29, 2011 by admin
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Google might have increased Microsoft’s ad rates 50 fold, a Bloomberg report says.
Someone familiar with the matter told Bloomberg that the US Federal Trade Commission (FTC) is looking into the rate increase.
It will also be looking into other allegations against Google about advertising as a result of complaints from Microsoft.
This is part of a larger antitrust probe into Google that began earlier this year, the source told Bloomberg.
An antitrust lawyer at Doyle Barlow & Mazard PLLC in Washington, Andre Barlow, told Bloomberg that, if true, the Microsoft allegations could be used to help the FTC build a case showing that Google has abused its power as the owner of the world’s most popular search engine, violating the Sherman Act and other antitrust laws.
He said, “A lot of this conduct, when put together with a firm with market power, could be viewed as a violation” of antitrust laws.