HP Unveils 3D Plan

Hewlett-Packard Co will unveil plans to enter the commercial 3D-printing arena in June, saying it has resolved a number of technical issues that have hindered broader adoption of the high-tech manufacturing process.

Chief Executive Meg Whitman told shareholders the company will make a “big technology announcement” that month around how it will approach a market that has excited the imagination of investors and consumers.

Critics have accused the sci-fi-like technology of being over-hyped and still too immature for widespread consumer adoption.

Industry observers have long expected HP, the largest of several printer-making companies from Canon to Xerox, to eventually get into the business. Whitman said HP’s inhouse researchers have resolved limitations involved with the quality of substrates used in the process, which affects the durability of finished products.

“We actually think we’ve solved these problems,” Whitman told an annual shareholders meeting. “The bigger market is going to be in the enterprise space,” manufacturing parts and prototypes in ways that were not possible before.

“We’re on the case,” she said without elaborating.

HP executives have estimated that worldwide sales of 3D printers and related software and services will grow to almost $11 billion by 2021 from a mere $2.2 billion in 2012.

The nascent 3D-printing market is now dominated by a number of smaller players like MakerBot, a unit of Stratasys that is concentrating on selling more affordable devices to consumers.

Contract manufacturers like Flextronics however already use the technology to help craft prototype parts or devices for corporate clients.

“HP is currently exploring the many possibilities of 3D printing and the company will play an important role in its development,” CTO and HP Labs director Martin Fink said in a February blogpost on HP’s website.

“The fact is that 3D printing is really still an immature technology, but it has a magical aura. The sci-fi movie idea that you can magically create things on command makes the idea of 3D printing really compelling for people.”

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Is HP Getting Sued?

HP is in the process of being sued by an angry investor who claims the company knew statements about its Autonomy acquisition were misleading and led the stock to fall.

A proposed class action lawsuit was filed in a San Francisco federal court. HP bought British software firm Autonomy for a $11.1 billion last year but made an $8.8 billion write-down on its acquisition claiming the company inflated sales with improper accounting.

Autonomy co-founder Mike Lynch has denied any wrongdoing. The lawsuit, one of the first to be filed by investors on the Autonomy mess, said HP hid the fact it gained control of Autonomy based on financial statements that could not be relied upon.
It claims HP had not revealed to investors that it tried to undo the Autonomy agreement before it closed because of the accounting issues.

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HP Makes Changes At The Top

HP has appointed former Boeing Company executive John Hinshaw as CIO.

In the newly created role of EVP of Global Technology and Business Processes, Hinshaw will oversee IT and shared and administrative services, including indirect and services procurement. Hinshaw also will be in charge of optimising business processes across the company.

Hinshaw was previously VP and general manager of Boeing Information Solutions at The Boeing Company, where he was responsible for running a new business.

Prior to Boeing, Hinshaw was SVP and CIO at Verizon Wireless. Earlier in his career he also served as a consultant with Accenture.

Hinshaw will join HP as a member of its executive council on 15 November, reporting to HP president and CEO Meg Whitman.

Meanwhile, HP also announced that Craig Flower has been promoted to SVP and CIO. Flower will be responsible for data management, application architecture, global business intelligence, sales, and product development and engineering applications. Flower has held a wide range of IT management positions within HP since 1984.

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