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USB 3.1 Coming Later This Year
The emerging USB 3.1 standard is on track to reach desktops as hardware companies release motherboards with ports that can transfer data twice as fast as the previous USB technology.
MSI recently announced a 970A SLI Krait motherboard that will support the AMD processors and the USB 3.1 protocol. Motherboards with USB 3.1 ports have also been released by Gigabyte, ASRock and Asus, but those boards support Intel chips.
USB 3.1 can shuffle data between a host device and peripheral at 10Gbps, which is two times faster than USB 3.0. USB 3.1 is also generating excitement for the reversible Type-C cable, which is the same on both ends so users don’t have to worry about plug orientation.
The motherboards with USB 3.1 technology are targeted at high-end desktops. Some enthusiasts like gamers seek the latest and greatest technologies and build desktops with motherboards sold by MSI, Asus and Gigabyte. Many of the new desktop motherboards announced have the Type-C port interface, which is also in recently announced laptops from Apple and Google.
New technologies like USB 3.1 usually first appear in high-end laptops and desktops, then make their way down to low-priced PCs, said Dean McCarron, principal analyst of Mercury Research.
PC makers are expected to start putting USB 3.1 ports in more laptops and desktops starting later this year.
AMD To Focus On China
Advanced Micro Devices has relocated its desktop chip business operations from the U.S. to the growing market of China, adding to its research lab and testing plant there.
The desktop market in China is growing at a fast pace and its shipments of desktops and laptops are equal in ratio, said Michael Silverman, an AMD spokesman, in an email. “The desktop market in China remains strong,” Silverman said.
The move of AMD’s desktop operations was first reported by technology news publication Digitimes, but the chip maker confirmed the news.
The company is also developing tailored products for users in China, Silverman said.
AMD’s move of desktop operations to China brings them closer to key customers such as Lenovo, said Dean McCarron, principal analyst at Mercury Research.
“Not that they don’t have their sales in the U.S.,” but a significant number of those PCs are made in China and then shipped internationally, McCarron said.
AMD is the world’s second-largest x86 processor maker behind Intel. Many PC makers like HP and Dell get products made in China.
Being in China also solves some desktop supply chain issues because it moves AMD closer to motherboard suppliers like Asustek and MSI, which are based in Taiwan, but get parts made in China. Chips will be shipped to customers faster and at a lower cost, which would reduce the time it takes for PCs to come to market, McCarron said.
AMD already has a plant in Suzhou, which Silverman said “represents half of our global back-end testing capacity.” AMD’s largest research and development center outside the U.S. is in Shanghai.
Some recent products released by the company have been targeted at developing countries. AMD recently starting shipping Sempron and Athlon desktop chips for the Asia-Pacific and Latin America markets, and those chips go into systems priced between $60 and $399. AMD is targeting the chips at users that typically build systems at home and shop for processors, memory and storage. The chips — built on the Jaguar microarchitecture — go into AMD’s new AM1 socket, which will be on motherboards and is designed for users to easily upgrade processors.
China is also big in gaming PCs, and remains a key market for AMD’s desktop chips, said Nathan Brookwood, principal analyst at Insight 64. “White box integrator’s play a big role in China,” he said.
Samsung Joins OpenPower
Samsung has joined Google, Mellanox, Nvidia and other tech companies as part of IBM’s OpenPower Consortium. The OpenPower Consortium is working toward giving developers access to an expanded and open set of server technologies to improve data centre hardware using chip designs based on the IBM Power architecture.
Last summer, IBM announced the formation of the consortium, following its decision to license the Power architecture. The OpenPower Foundation, the actual entity behind the consortium, opened up the Power architecture technology, including specs, firmware and software under a license. Firmware is offered as open source. Originally, OpenPower was the brand of a range of System p servers from IBM that utilized the Power5 CPU. Samsung’s products currently utilize both x86 and ARM-based processors.
The intention of the consortium is to develop advanced servers, networking, storage and GPU-acceleration technology for new products. The four priority technical areas for development are system software, application software, open server development platform and hardware architecture. Along with its announcement of Samsung’s membership, the organization said that Gordon MacKean, Google’s engineering director of the platforms group, will now become chairman of the group. Nvidia has said it will use its graphics processors on Power-based hardware, and Tyan will be releasing a Power-based server, the first one outside IBM.
AMD Makes Gains
Worldwide processor shipments grew during the third quarter this year and Advanced Micro Devices gained market share from Intel over last year despite being plagued by manufacturing problems, according to a study released by Mercury Research on Tuesday.
Shipments of processors during the third quarter went up by just 5% compared to the same quarter last year, according to Mercury Research. Chip shipments have grown despite flat-to-slow growth in PC shipments worldwide over the past year, said Dean McCarron, principal analyst at the research firm.
Intel held an 80.3% market share, a small drop from 80.6% market share during the third quarter last year. AMD’s market share was 18.8%, growing from 18.3% market share last year.
Mercury Research’s numbers cover all x86 systems including laptops, desktops and servers. The company did not provide full microprocessor shipment numbers.
AMD’s Fusion mobile chips for netbooks and laptops are doing much better this year compared to last year, which helped the company gain year-over-year market share over Intel, McCarron said.