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Is Facebook Going Video?
February 9, 2016 by admin
Filed under Around The Net
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Facebook is contemplating the development of a dedicated service or page where users will be able watch videos and not be bothered by other content.
The social network continues to see surging interest in video. During one day last quarter, its users watched a combined 100 million hours of video. Roughly 500 million users watch at least some video each day.
That’s a lot of video and a lot of viewers, and Facebook wants to capitalize on it.
“We are exploring a dedicated place on Facebook for when they just want to watch videos,” CEO Mark Zuckerberg said Wednesday during a conference call to discuss Facebook’s quarterly financial results.
But he was tight-lipped on how the video might actually be presented.
Asked if a stand-alone video app is in the cards, he mentioned the success of Messenger and a Facebook app for managing Pages. “I do think there are additional opportunities for this and we’ll continue looking at them,” he said.
Facebook wants to encourage more video viewing because it keeps users on the site longer, helping it to sell more ads.
“Marketers also really love video and it’s a compelling way to reach consumers,” COO Sheryl Sandberg said during the call.
Zuckerberg has been watching the growth of video for osme time. At a town hall meeting in November 2014, he predicted, ”In five years, most of [Facebook] will be video.”
And it’s likely that most of that video will be consumed over mobile networks.
Among Facebook’s heaviest users — the billion people who access it on a daily basis — 90 percent use a mobile device, either solely or in addition to their PC.
It’s financial results for the fourth quarter were strong. Revenue was $5.8 billion, up 52 percent from the same period in 2014, while net profit more than doubled to $1.6 billion.
http://www.thegurureview.net/aroundnet-category/facebook-exploring-a-dedicated-video-service.html
RIM To Launch Music Service
August 26, 2011 by admin
Filed under Smartphones
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BlackBerry maker Research In Motion is making plans to roll out its own music streaming service that will work across its mobile devices, according to people familiar with the plans.
The new service is likely part of an attempt by RIM to improve its BlackBerry Messenger service as it competes with the mobile media platform strengths of rival Apple Inc and Google Inc’s Android.
RIM is in late-stage negotiations with major labels, including Vivendi SA’s Universal Music Group, Sony Corp’s Sony Music, Warner Music Group and EMI Group. The new service is expected to be announced by Labor Day in the United States, September 5.
RIM has been enhancing its BlackBerry Messenger offering, popularly known as BBM, since announcing its “social platform” at last September’s DevCon event where it unveiled the PlayBook tablet computer.
A RIM spokeswoman declined comment on the report but said BBM is one of the largest mobile social networks in the world.
RIM’s BlackBerry smartphones have been hit by a sharply declining market share in the United States, even as the company has expanded sales in other parts of the world, partly because of BBM’s popularity.
Analyst Matthew Thornton at Avian Securities said he doubted the music service would attract new users but might help the company keep its existing BlackBerry customers interested.
“I just don’t think trying to replicate Apple is really going to change their situation near term,” he said.
“For RIM it’s going to be the new OS 7 product first and foremost … and then it’s about QNX and making that transition.”
RIM has just launched an updated operating system on three new touchscreen devices intended to catch up with the technical specifications of Android and other rivals. The company plans to launch the first BlackBerrys using the QNX software, used on its PlayBook tablet, early next year.
Playbook To Focus On Corporate Space
March 18, 2011 by admin
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With the Playbook supposedly launching in April, it is expected that RIM will a lot of their marketing budget on the corporate space. This is the best strategy for RIM since the company already has a strong presence in the enterprise space with companies that already use Blackberry services as part of their electronic communication infrastructure.
RIM is expected to leverage is clients existing investment in BES Blackberry Enterprise Server). RIM’s strategy gives Playbook a small advantage; since BES customers will be able to utilize functions like provisioning, configuring, applying corporate policies, application deployment/management and auditing PlayBook devices using the BES infrastructure that they already have in place. Read More….