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AMD To Focus On China
Advanced Micro Devices has relocated its desktop chip business operations from the U.S. to the growing market of China, adding to its research lab and testing plant there.
The desktop market in China is growing at a fast pace and its shipments of desktops and laptops are equal in ratio, said Michael Silverman, an AMD spokesman, in an email. “The desktop market in China remains strong,” Silverman said.
The move of AMD’s desktop operations was first reported by technology news publication Digitimes, but the chip maker confirmed the news.
The company is also developing tailored products for users in China, Silverman said.
AMD’s move of desktop operations to China brings them closer to key customers such as Lenovo, said Dean McCarron, principal analyst at Mercury Research.
“Not that they don’t have their sales in the U.S.,” but a significant number of those PCs are made in China and then shipped internationally, McCarron said.
AMD is the world’s second-largest x86 processor maker behind Intel. Many PC makers like HP and Dell get products made in China.
Being in China also solves some desktop supply chain issues because it moves AMD closer to motherboard suppliers like Asustek and MSI, which are based in Taiwan, but get parts made in China. Chips will be shipped to customers faster and at a lower cost, which would reduce the time it takes for PCs to come to market, McCarron said.
AMD already has a plant in Suzhou, which Silverman said “represents half of our global back-end testing capacity.” AMD’s largest research and development center outside the U.S. is in Shanghai.
Some recent products released by the company have been targeted at developing countries. AMD recently starting shipping Sempron and Athlon desktop chips for the Asia-Pacific and Latin America markets, and those chips go into systems priced between $60 and $399. AMD is targeting the chips at users that typically build systems at home and shop for processors, memory and storage. The chips — built on the Jaguar microarchitecture — go into AMD’s new AM1 socket, which will be on motherboards and is designed for users to easily upgrade processors.
China is also big in gaming PCs, and remains a key market for AMD’s desktop chips, said Nathan Brookwood, principal analyst at Insight 64. “White box integrator’s play a big role in China,” he said.
WIN8 Enter Final Pre-Beta
Microsoft Windows developer build tracking site Winunleaked.tk has recently updated its Windows 8 build number page, documenting the milestones Microsoft developers have been achieving in the compilation of the Windows 8 operating system. According to the latest numbers, it appears that the company has just released the final pre-beta build, marking another significant milestone in the release cycle of the operating system.
The site claims Microsoft’s own testers will then vote on which of the next Windows 8 builds will become the “Final Beta,” with a voting decision being made on Saturday, January 28th. The final beta build will then be shown at an internal Microsoft preview on Monday, January 30th.
The official pre-beta build number is 8189.0.winmain.120120-1830, and according to the site, the next builds for Windows 8 will be labeled as “Beta Escrow” builds. Additionally, the operating system roadmap claims that the “Final Beta” build to be released to the public will be named “winmain_win8b1.”
WIN 8 To Hit Ultrabooks Next Year, Says Intel
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Ultrabooks with Microsoft’s upcoming Windows 8 OS will reach market next year, and the OS could help propel demand for the devices, an Intel executive said this week.
More than 60 ultrabook designs could become available next year and “11 or so designs” will be unveiled by the end of this year, said Tom Kilroy, senior vice president and general manager of worldwide sales at Intel, in an interview following the company’s third quarter earnings call on Tuesday.
Windows 8 could help drive up ultrabook demand in the second half of next year during the back-to-school and holiday shopping seasons, Kilroy said.
In addition to Windows 8, ultrabooks will have the next-generation of Core processors based on the Ivy Bridge microarchitecture, which will have performance and graphics improvements, Kilroy said. Some four of 10 laptops sold by the end of next year will be ultrabooks, he said.
“Judging by the excitement, that’s a realistic goal,” Kilroy said.