Box Launches HTML 5 Tool

Box has updated developer usage plans and opened access to a document viewing tool as it looks to build momentum ahead of its IPO.

Box has made its HTML5 document viewing tool called Box View available for developers to incorporate into their companies’ products and services.

It was unveiled in beta mode last September at the firm’s annual Boxworks conference and is designed to help firms ensure that documents in any format can be viewed online. The tool is based on technology Box acquired in its acquisition of Crocodoc.

Box product manager Sean Rose explained in a blog post, “Box View is an API that converts Office and PDF documents to easily embeddable HTML5, enabling developers to create beautiful experiences around content. Gone are the days of forcing users to deal with broken and inconsistent experiences across platforms.

“With just a few simple API calls, developers can create an elegant and consistent content experience across all platforms.”

Box cited some customers that are already using this service, such as UberConference, Xero and Shake to ensure that they can send information to partners, customers and contractors quickly and easily.

Furthermore, the firm has based the pricing model for the tool on a per-use basis, rather than a traditional per-user basis.

For users of the service as a Box-branded platform – so it displays the Box logo, rather than the customer’s own logo – it’s free for 1,000 document uploads per month. After that it’s priced at 2.5 cents per document.

Custom use of the tool so the customer’s own logo is displayed costs $250 per month for 2,500 uploads. Each document after that costs five cents per upload, but enterprise users can thrash out a deal with Box for any service they expect to handle over 10,000 document uploads a month.

“Most developers will never have to pay anything for Box View, and, for those that do, Box View pricing is built to scale alongside your app’s user base,” added Rose.

As part of this encouragement to developers to incorporate Box into its tools the firm has also unveiled new pricing models around its APIs, to again focus on usage levels rather than user numbers.

Integrating with Box in general is free for developers, and up to 25,000 interactions with the Box Content API is free too. For 25,000 or more API interactions the cost is $500 per month. Any more than this and custom deals are available.

Box VP of Platform Chris Yeh explained that this move was designed “specifically for businesses that want to leverage the APIs at scale” to help keep pace with the growth the firm is seeing.

“More than 35,000 developers are building on Box. Every month, our platform sees one billion third-party API calls, and the Box OneCloud ecosystem just reached 1,000 app integration partners,” Yeh said.

The updates come at a busy time for Box after it filed to go public earlier this week in a listing worth $250m, as it looks to build on its early success in the enterprise market.

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