Yahoo Unveils Livetext Mobile Messaging App

Yahoo unveiled a mobile messaging app that combines texting with live one-on-one video.

The app, named Livetext, is video calling with a twist: there’s no audio. To communicate, users type texts and emojis that are overlaid onto the screen during the call.

The app’s format might sound restricting, but Yahoo says Livetext will help users to communicate more freely. The lack of audio, the company says, removes inhibitions that people might feel when they otherwise receive video calls in public.

“We wanted to bridge the gap between the simplicity and ease of texting, with the live feeling of calling,” said Adam Cahan, senior vice president of video, design and emerging products at Yahoo, during the app’s unveiling at an event in New York on Wednesday that was webcast.

Livetext was developed from scratch at Yahoo. Its development was aided by Yahoo’s acquisition last year of mobile messaging app MessageMe, the company said Wednesday. It’s yet another messaging app in a sea of competitors like Snapchat, WhatsApp and Facebook Messenger.

Still, Livetext is the latest attempt by Yahoo to provide a messaging app that resonates with users. It became available to download for free on Thursday for iOS and Android, in the U.S., U.K, Canada, Ireland, Germany, France, Hong Kong and Taiwan. Users will be able to text in English, French, German and Chinese using the app.

The app streams video only when two people are connected through the app at the same time. Users can search for friends in the app through their Livetext user name, or through the contacts list on their phone.

There is no time limit on calls placed through the app, and no way to save or archive the sessions. The video quality will depend on the strength of the data connection, although connections at 3G and above should suffice, Yahoo said.

It’s available on Android and the desktop, but not on iOS.

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Can BB Benefit From The WhatsApp Deal?

Facebook Inc’s awe-inspiring $19 billion bid for fast-growing mobile-messaging startup WhatsApp sent shares of BlackBerry Ltd surging after the closing bell as early as Wednesday, as investors were cheered by the lofty valuation for the messaging platform.

The deal sent shares in BlackBerry up as much as 9 percent in trading after the bell because it put a rough valuation metric around the smartphone maker’s own BlackBerry Messaging service.

BlackBerry Messaging, or BBM as it is more commonly known, was a pioneering mobile-messaging service, but its user base has failed to keep pace with that of WhatsApp, in part because BlackBerry had long refused to open the service to users on other platforms.

WhatsApp, with a user base of some 450 million, has grown rapidly. Its service works on Apple Inc’s iOS platform, Google Inc’s market-dominating Android operating system, along with devices powered by both the Windows and BlackBerry operating systems.

BBM remains popular, even though BlackBerry devices have waned in popularity. Late last year, the Waterloo, Ontario-based smartphone maker finally opened the messaging platform to users of iPhones and Android devices, and the service currently has over 80 million active users.

However, investors have attributed little value to the asset within the company. On Tuesday, Raymond James analyst Steven Li, in a note to clients, broke out a sum-of-parts valuation of the company and pegged the value of BBM at merely $240 million, or $3 per user.

Facebook’s valuation of WhatsApp translates into roughly $42 per user, and that could lead investors and analysts to rethink their valuation of the asset within BlackBerry.

BlackBerry has given no indication it is keen to sell the asset. While there has been some speculation that BlackBerry may seek to carve out the unit, or even sell it, the company’s new Chief Executive John Chen has so far said that BBM remains a core asset for the company.

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