T Mobile Sees Growth

T-Mobile US has reported a fourth-quarter boost in customer growth and offered to pay customers to ditch rival service providers, escalating already intense competition in the U.S. wireless market.

The company, the No. 4 U.S. mobile operator, promised payments of up to $350 per line to consumers who break their contract with any of its bigger rivals and switch to T-Mobile.

The offer came just days after AT&T Inc promised a $200 credit to T-Mobile customers who switch. While AT&T also offered up to $250 for switching customers who trade in their phone, T-Mobile said it would pay up to $300 for trade-ins.

The companies have been targeting each other because they use the same network technology, making it easy for consumers to bring their phone when they switch, but some on Wall Street are concerned they will cause an industry-wide price war.

T-Mobile said it hoped that whole families as well as individuals would switch to its service in response to the new cash offer, which is aimed at covering early contract termination fees typically charged by wireless operators.

John Legere, the outspoken chief executive of T-Mobile, said he hoped the offer would end the “industry scam” of family plans, which tie entire families into long-term contracts.

Legere joked that AT&T’s recent offer would actually play to T-Mobile’s advantage because it would allow AT&T customers to try a different service with less financial risk than before.

“If it doesn’t work they’ll pay you to come back,” Legere said in announcing the offer at the Consumer Electronics Show in Las Vegas.

T-Mobile, which is 67 percent owned by Deutsche Telekom, managed to turn the corner on four years of customers losses in 2013 by criticizing its rivals and promoting its service plans as being more flexible and consumer friendly.

It said it added 1.645 million net customers in the fourth quarter, up from 1.023 million in the quarter before, marking its third quarter of customer growth for 2013.

The fourth-quarter additions included 869,000 valuable post-paid customers, which was up 13 percent from the third quarter, according to the company.

It said customer defections, known in the industry as churn, stayed at third-quarter levels of 1.7 percent and compared with 2.5 percent in the fourth quarter of 2012.

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at@t Wants More

AT&T plans to buy NextWave Wireless, a holder of spectrum that could be used for mobile data services, for about $600 million.

NextWave owns licenses for spectrum in both the WCS (Wireless Communications Services) and the AWS (Advanced Wireless Services) band. AT&T said in a press release it plans to use that spectrum to feed “skyrocketing” demand for mobile data, but it will have to wait for an ongoing Federal Communications Commission review before it can take advantage of the WCS band.

The FCC auctioned WCS spectrum in 1997, but it has not been used for mobile data because of rules designed to prevent interference with satellite users in adjacent bands, AT&T said. In June, AT&T and satellite radio company Sirius XM filed a proposal to the FCC for using WCS while protecting the nearby satellite users, but the agency is still reviewing that plan. If it is approved, AT&T hopes to start using the WCS band in about three years.

The NextWave deal is only the latest in a series of moves by big mobile operators to secure more spectrum. AT&T characterized its proposed merger with T-Mobile USA last year, which was opposed by the FCC and other regulators, as first and foremost a deal to acquire spectrum. Verizon Wireless announced a deal earlier this year, which is still under FCC review, to acquire unused wireless licenses from major U.S. cable operators.

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Verizon May Not Carry The PlayBook

Verizon Wireless is still evaluating whether or not it will carry the PlayBook tablet computer from Research In Motion, the biggest U.S. mobile operator stated on Wednesday.

While BlackBerry maker RIM had said it expected Verizon Wireless to be one of its distribution partners for PlayBook, the company said it has yet to make such a determination.

“We’re still evaluating the BlackBerry Playbook and have not made a determination as to whether we’re going to distribute it,” Verizon Wireless Spokeswoman Brenda Raney said.

The comment came the day after PlayBook debuted at North American electronics retailers.

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