SalesForce Goes Hacking

Salesforce.com really wants to attract lots of developers to its Dreamforce conference next month in San Francisco. As in, really.

Last Friday, the cloud software vendor announced a “hackathon” would be held at the conference, with US$1 million going to the developer or team who creates the top prize-winning mobile application with Salesforce.com technology.

“It’s not going to be easy — $1 million is going to bring out the best of the best,” Salesforce.com said in Friday’s announcement. “So don’t wait until Dreamforce! You’re going to want to get started now. With Force.com, Heroku, ExactTarget Fuel, Mobile Services and more — you’ve got a killer array of platform technology to use.”

Salesforce.com will also be providing some “pretty amazing new technology” for use at the show, the announcement adds.

In order to participate, developers have to either register for a full conference pass or a special $99 hacker pass.

The hackathon reflects Salesforce.com’s long courtship of developers to its development technologies, its AppExchange marketplace and recent efforts to build out more tooling for mobile application development.

Developers taking part in the hackathon will have plenty of competition, with some 20,000 programmers expected to attend Dreamforce overall. A “Hack Central” area will be open around the clock, supporting coders who want to work until the wee hours on their application.

In order to qualify, an application can’t have been previously released. The entries will be judged on four criteria counting 25 percent each: innovation, business value, user experience and use of Salesforce.com’s platform.

The second-place finisher will receive $50,000, with $25,000 going to the third-place winner. Fourth and fifth place will get $10,000 and $5,000, respectively.

Some 120,000 people are expected to register for Dreamforce this year. While some of that total will be watching online rather than in person, Dreamforce is now operating at a scale rivaling Oracle’s OpenWorld event, which happened last month.

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PayPal Wooing SMB’s With Payments Service

PayPal is focusing on small businesses, service providers, and casual sellers on the move with its new PayPal Here service which allows vendors to process a variety of payments including checks and cards using their mobile phones.

The new service unveiled Thursday includes a free app and encrypted thumb-sized card reader, which allows merchants with an iPhone, and later Android smartphones, to process payments.

Merchants can accept payments by swiping cards in the card reader, scanning cards and checks using their phone cameras, or by entering card information manually into the app, the eBay unit said. They can also send an invoice and set payment terms, and accept PayPal payments from the app. The check facility is however only available in the U.S.

An iPhone version of the card reader and merchant app is available from Thursday to select merchants in the U.S., Canada, Australia and Hong Kong, with general availability in those countries scheduled for April. PayPal also plans to have an Android version of the merchant app by then. It will announce the availability of the service in more countries soon, it said.

Merchants pay a flat rate of 2.7 percent for card swipes and PayPal payments, while checks will be processed free of charge. Scanning of cards or typing the card information will be charged extra. PayPal Here merchants will also receive a business debit card for access to cash and 1 percent cash-back on eligible purchases.

PayPal will be competing with mobile payment systems from other providers such as Square and Intuit.

The key differentiator for PayPal Here in comparison to other small business mobile payment services is that it comes from a trusted brand in the online payments industry, with more than 100 million customers globally, David Marcus, vice president of mobile at PayPal said in a blog post.