Facebook Goes Ten

Facebook plans on celebrating its 10th birthday today, an occasion likely to spur an outpouring of reflection on its past and speculation about its future.

Mark Zuckerberg launched “Thefacebook” from his dorm room at Harvard University on Feb. 4, 2004. The site was conceived as a way to connect students, and let them build an online identity for themselves.

It has since expanded to cover a large swath of the planet, with more than 1.2 billion people — one-seventh of the world’s population — using its site on a monthly basis, according to the company’s own recent figures.

Zuckerberg reflected on the 10-year milestone at an industry conference in Silicon Valley this week. Not surprisingly, at the start he never envisioned Facebook becoming so large or influential. After launching the initial version, “it was awesome to have this utility and community at our school,” he said at the Open Compute Project Summit.

He figured at the time that someone, someday would build such a site for the world. “It didn’t even occur to me that it could be us,” he said.

Since then, Facebook’s site and its business, now a public company, have changed dramatically. There are now more than a trillion status updates, text posts and other pieces of content stored within its walls — the company is trying to index them as part of its Graph Search search engine.

The company was slow to react to the important mobile market, and when it went public in 2012 investors were skeptical it would be able to monetize its service on smaller screens. But this week it reported that more than half its ad revenue now comes from mobile devices.

All the while, Facebook is making its ad business smarter, using targeting tools to show ads it deems most relevant.

The company is also experimenting with new ways to present content. Next week it will release Paper, an iPhone app that provides a new way to share photos and published articles.

It’s part of a larger effort Facebook hinted at this week to release a variety of standalone apps for different tasks.

The company is also trying to bring the Internet to more people in the world, an effort that’s part philanthropy and part business sense as Facebook aims to reach its next billion users. Asked this week why he launched the project, called Internet.org, Zuckerberg suggested he feels a weight of responsibility.

“There aren’t that many companies in the world that have the resources and the reach that Facebook has at this point,” he said.

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HP Aims To Boot ‘Useless’ Data

Hewlett-Packard wants to help organizations rid themselves of useless data, all the information that is no longer necessary, yet still occupies expensive space on storage servers.

The company’s Autonomy unit has released a new module, called Autonomy Legacy Data Cleanup, that can delete data automatically based on the material’s age and other factors, according to Joe Garber, who is the Autonomy vice president of information governance.

Hewlett-Packard announced the new software, along with a number of other updates and new services, at its HP Discover conference, being held this week in Las Vegas.

For this year’s conference, HP will focus on “products, strategies and solutions that allow our customers to take command of their data that has value, and monetize that information,” said Saar Gillai, HP’s senior vice president and general manager for the converged cloud.

The company is pitching Autonomy Legacy Data Cleanup for eliminating no-longer-relevant data in old SharePoint sites and in e-mail repositories. The software requires the new version of Autonomy’s policy engine, ControlPoint 4.0.

HP Autonomy Legacy Data Cleanup evaluates whether to delete a file based on several factors, Garber said. One factor is the age of the material. If an organization has an information governance policy of only keeping data for seven years, for example, the software will delete any data older than seven years. It will root out and delete duplicate data. Some data is not worth saving, such as system files. Those can be deleted as well. It can also consider how much the data is being accessed by employees: Less consulted data is more suitable for deletion.

Administrators can set other controls as well. If used in conjunction with the indexing and categorization capabilities in Autonomy’s Idol data analysis platform, the new software can eliminate clusters of data on a specific topic. “You apply policies to broad swaths of data based on some conceptual analysis you are able to do on the back end,” Garber said.

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