Nokia And Ford Team Up

Ford has teamed up with Nokia to equip its cloud-connected vehicles with the Finnish phone maker’s Location Platform.

The Nokia Location Platform consists of a suite of client and server-side programming interfaces that allow developers to build interactive applications with maps and map-related services.

The possible integration of the service into Ford vehicles in the future could help Ford learn driver behaviour and control, improve and personalize vehicle performance.

“Another area of Ford’s research is designed to optimise hybrid powertrain efficiency,” Nokia said in a press release. “The Nokia Location Platform could automatically regulate a car’s powertrain as it travels through established or driver-specified ‘Green Zones’.”

Christof Hellmis, VP of the Map Platform in Nokia’s Location and Commerce business unit said the integration of Nokia’s Location Platform is not scheduled for production and has so far only been seen in the Ford Evos concept car.

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Nokia Had Horrible Quarter

Nokia has just posted very disturbing quarterly results this morning. The European smartphone giant outlook appears to be getting worse and CEO Stephen Elop has acknowledged that things will not turn around overnight.

Elop is reporting that Nokia’s operating profit is down 44 percent since Q1 and sales of mobile devices are down 23 percent consecutively. While the overall sales of mobile phones and smartphones are down, along with average selling prices.

Elop labelled the results as “clearly disappointing” and went on to say that competitive pressures are continuing. He tried to paint a somewhat more positive outlook for the rest of the year, thanks to Nokia’s clear strategy and several major product launches.

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Nokia Adopts Windows Phone 7 OS

Nokia will adopt Microsoft’s Windows Phone as its main smartphone strategy, the company stated today, after days of speculation on what it would do to compete with Apple’s iPhone and Google’s Android.

The companies will also partner on mobile ads- Nokia will use Microsoft adCenter in mobile devices and on mapping- where Nokia Maps will become part of Microsoft’s Bing search engine. Nokia’s application and content store will be integrated into Microsoft’s Marketplace.

Before today’s announcement, Nokia CEO Stephen Elop had stated that Nokia needed to “decide how we either build, catalyze or join an ecosystem” to change its fortunes. In the end it decided to partner with Microsoft and join the Windows Phone 7 ecosystem.

Nokia will contribute its hardware design and language support to the partnership, and help bring Windows Phone to a larger range of price points, market segments and geographies, the companies said in an open letter from Elop and Microsoft CEO Steve Ballmer. R ead More……..