Will Businesses Accept The Chromebook?

Sales of Chromebooks enjoyed rapid growth,going from basically nothing in 2012 to more than 20 percent of the U.S. commercial PC market, analyst firm NPD reported, while Windows PCs and Macs remained flat at best.

NPD estimated that, throughout all of 2013, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial channels, typically resellers. That compares to 16.4 million PCs, overall, sold in the U.S. during the third quarter alone–excluding tablets, according to IDC. All told, about 46.2 million PCs have been sold in the U.S. during 2013, IDC found.

Within that segment, however, NPD reported some intriguing findings. Chromebooks, once largely the province of Acer and Samsung, have been embraced by Dell, HP, and others–not the least of which are paying customers. In 2012, Chromebook sales were “negligible,” NPD reported. But in the space of a single year, they climbed to 21 percent, NPD found, helping push overall notebook PC growth up by 28.9 percent.

Windows notebooks, however, contributed nothing to that, as NPD found that growth was flat. Worse still, Macs actually declined, with combined sales of desktops and notebooks falling by 7 percent. Windows tablet sales tripled, albeit off what NPD called “a very small base”.

The message? Businesses are turning to the Web, which Chromebooks almost exclusively run. And those low-cost, Net-focused devices are becoming engines of productivity. As a result, they’re receiving validation from traditional PC vendors including Acer, Asus, Dell, and Hewlett-Packard, plus Google’s own Pixel.

“The market for personal computing devices in commercial markets continues to shift and change,” saidA Stephen Baker, vice president of industry analysis at NPD, in a statement.A “New products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices. It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

Naturally, tablet sales continued to explode, capturing 22 percent(or about 3.16 million units) of all the computing device sales sold through the U.S. channel. Of all tablets sold commercially, iPads dominated with 59 percent of all unit sales, leaving the rest to Android (which grew more than 160 percent) and Windows.

Baker said that diversity will be key to the future success of hardware makers, a signpost for what vendors might release at 2014 and the weeks and months following.

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Can Intel Tablets Take Business Away From iPads?

Tablets based on Intel’s first dedicated tablet processor may not be a smash hit among consumers like Apple’s iPad, but they could find much better acceptance within enterprises, analysts said this week.

Apple’s iPad is the ‘Golden Child’, but Intel’s Oak Trail processor could bring a fresh crop of tablets that are more closely aligned to security, software and hardware needs of businesses, analysts said. By supporting the Windows 7 OS, Oak Trail tablets will integrate better than the iPad into IT environments relying on Windows.

Tablets with Intel’s 1.5GHz Atom Z670 processor from Fujitsu and Motion Computing went on sale this month and will start shipping in June. Fujitsu is taking orders for the Stylistic Q550 Slate PC tablet, which is priced starting at US$729. Motion Computing is taking orders for the CL900 Tablet PC, which is priced starting at $899. The business tablets come with Microsoft’s Windows 7 OS and include solid-state drive storage. Intel has said 35 devices based on the Oak Trail chip will become available starting in May.

Apple may be spurring consumer tablet innovation, but computing needs are very different in the corporate world, said Stephen Baker, vice president of industry analysis at NPD. Outside the Apple ecosystem, there is a whole world of corporate applications and computing needs driven by Windows, Baker said.

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