Google Buys Clever Sense

Google has purchased Clever Sense, the developer of Alfred, a personalized restaurant and bars recommendations app, for an undisclosed amount, both companies stated.

The Internet giant has been strengthening its local offerings. It acquired in September for example a restaurant ratings publisher Zagat to boost its online maps and local business listings with trustworthy reviews and recommendations.

Alfred, which currently provides recommendations on restaurants, bars, and night life in the locality where the person is, could however down the line broaden its scope, potentially making it the Android alternative to the Siri personal assistant on Apple’s iPhone 4S.

Clever Sense’s co-founder and CEO Babak Pahlavan suggested in a notice on the company’s website that Alfred may include other information sources and services.

Discovering local information is extremely important to both users and businesses, and the acquisition of Clever Sense will benefit both, Pahlavan said. “With Google and Clever Sense working together, our entire team looks forward to building more intelligent, serendipitous and magical services!”, he added.

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Google Acquires Zagat

Google has purchased the prestigious restaurant ratings publisher, Zagat to boost its online maps and local business listings with trustworthy reviews and recommendations, which Web surfers increasingly seek and value.

“Zagat will be a cornerstone of our local offering — delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world,” wrote Marissa Mayer, Google’s vice president of local, maps and location services, in a blog post.

Google acquired Zagat, which was founded in 1979, because of its brand, reputation and quality of its surveys and reviews, which it publishes in print guides and online. Terms of the deal were not disclosed.

Best known for its restaurant ratings, Zagat also surveys consumers about the quality of hotels, nightclubs and other leisure-themed businesses.