Samsung And Yahoo Ink A Deal

Yahoo announced a deal on Tuesday with Samsung to integrate its Broadcast Interactivity service into the company’s Smart TVs.

The agreement will allow Yahoo to push real-time content alongside TV shows and advertisements on Samsung TVs, such as “subtle, on-screen prompts” that inform viewers of additional content that they can watch.

“With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and commercials they are watching,” Samsung said.

TV programmers can use the integration feature to provide Samsung TV customers with “complementary content” such as trivia, additional information about the show being watched and interactive gaming.

Showtime Networks and National Geographic Channel are two of the first TV programming partners that will take advantage of the agreement, Yahoo said.

If TV ads aren’t annoying enough, Yahoo said the partnership also creates new forms of advertising by “extending traditional 30-second commercials into immediate actions”.

In other words, with broadcast interactivity enabled commercials, advertisers can embed “calls-to-action” for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information. Just in case you really want to know more about that Mr Muscle sink unblocker, or the next JML cleaning gadget that is set to transform your home life forever.

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