Is IBM Going After HP?

IBM has announced a unified branding for its commerce cloud based enterprise products and services with a presentation at the Smarter Commerce Global Summit in Tampa, Florida.

Hot on the heels of HP, which unified its cloud offerings under the Helion brand last week, IBM Experienceone is designed to allow companies to improve engagement with their customers by leveraging big data through the cloud.

Deployment comes from a unified offer of consulting services, software and infrastructure from IBM subsidary Softlayer, which can be used to gather data, mine analytics and improve customer commerce via a mixture of traditional and cloud services.

IBM has already committed 1,000 new employees for its IBM Interactive Experience who will staff 10 “IBM Interactive Experience Labs” that are being set up to help customers understand the rules of engagement and hopefully increase their level of customer engagement.

IBM GM of Industry Cloud Solution Craig Hayman said, “IBM Experienceone provides a secure and simplified portfolio – including innovation from more than 1,200 partners – to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM Experienceone quickly scales to engage every customer in the moment while protecting their privacy.”

The IBM Experienceone brand is a coming together of many acquisitions that IBM has made in the field over recent years, including Sterling Commerce, Tealeaf, Coremetrics, Unica, Demandtec, Xtify and Silverpop. The only obvious omission from the top to tail offer is a specific CRM database, however IBM Experienceone is compatible with most of the leading solutions, including those of its arch rivals. This leads to the question, could a CRM be next on the company’s shopping list?

As well as on desktop and server equipment, Experienceone analytics will also be available through apps for iOS and Android.

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IBM Goes BlueMix

IBM has put together a vast array of hosted cloud services, and now it has a single location to offer them for sale.

At IBM Cloud online marketplace, that went live on Monday, enterprises can find the full range of IBM’s offerings behind a single gateway.

“So many of our customers want to build new cloud-based, front-end systems, but they want to tie them into their back-end infrastructure. We’re delivering a whole set of integration components and control services to do the connection, and monitor and control what is taking place,” said Steve Mills, IBM senior vice president and group executive for software and systems.

The marketplace has more than 100 hosted IBM applications, as well as middleware components from IBM’s Bluemix platform as a service (PaaS). It also serves as a portal to IBM’s SoftLayer infrastructure as a service (IaaS) and houses a collection of services from IBM partners.

“It’s an open platform. It supports all the popular application development tools and structures. So it’s not uniquely IBM. There’s a lot of open source and partners,” Mills said. In addition to IBM’s own offerings, other services will be offered on the site by SendGrid, Zend, Redis Labs and other IBM partners.

IBM is banking heavily on the cloud. The company’s revenue has been declining lately, due in part to sagging hardware sales. The cloud is likely to be a good place to look for more money: Gartner expects 80 percent of organizations to use cloud services in some form by the end of 2014.

Although IBM got a late start in the cloud, at least compared with rivals Amazon and Microsoft, it’s aggressively repositioning itself as a one-stop cloud services company. It generated $4.4 billion in cloud-related revenue in 2013 and has made a number of additional investments in the area as well.

In January, the company announced it would invest $1.2 billion into expanding its SoftLayer cloud service, which it acquired last year for $2 billion.

It is also investing $1 billion in the effort to adapt its middleware software as cloud services, part of the Bluemix offering.

The new online marketplace ties together a number of these initiatives from IBM within a single portal. It can be accessed from desktops, laptops, tablets and smartphones, and it can customize the service offerings based on the user’s needs.

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Dell RedHat Join Forces

The Dell Red Hat Cloud solution, a co-engineered, enterprise grade private cloud, was unveiled at the Red Hat Summit on Thursday.

The Openstack-based service also includes an extension of the Red Hat partnership into the Dell Openshift Platform as a Service (PaaS) and Linux Container products.

Dell and Redhat said their cloud partnership is intended to “address enterprise customer demand for more flexible, elastic and dynamic IT services to support and host non-business critical applications”.

The integration of Openshift with Redhat Linux is a move towards container enhancements from Redhat’s Docker platform, which the companies said will enable a write-once culture, making programs portable across public, private and hybrid cloud environments.

Paul Cormier, president of Products and Technologies at Red Hat said, “Cloud innovation is happening first in open source, and what we’re seeing from global customers is growing demand for open hybrid cloud solutions that meet a wide variety of requirements.”

Sam Greenblatt, VP of Enterprise Solutions Group Technology Strategy at Dell, added, “Dell is a long-time supporter of Openstack and this important extension of our commitment to the community now will include work for Openshift and Docker. We are building on our long history with open source and will apply that expertise to our new cloud solutions and co-engineering work with Red Hat.”

Dell Red Hat Cloud Solutions are available from today, with support for platform architects available from Dell Cloud Services.

Earlier this week, Red Hat announced Atomic Host, a new fork of Red Hat Enterprise Linux (RHEL) specifically tailored for containers. Last year, the company broke bad with its Fedora Linux distribution, codenamed Heisenbug.
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