Amazon, Microsoft Cut Cloud Storage Prices

Last April, Microsoft agreed that it would match Amazon’s Web Services’ (AWS’) prices for compute, storage and bandwidth.

So when Amazon announced last Thursday  that it would cut its S3 (Simple Storage Service) and Elastic Block Store (EBS) prices by up to 22%, Microsoft followed suit the very next day.

“We are matching AWS’ lowest prices (US East Region) for S3 and EBS, reducing prices by up to 20% and making the lower prices available in all regions worldwide,” Microsoft posted in its official blog.

For Microsoft’s “Locally Redundant Disks/Page Blobs Storage,” the company is reducing prices by up to 28%. It is also reducing the price of Azure Storage service by 50%.

Amazon’s new prices take effect Feb. 1. Microsoft’s price cuts begin March 13.

“We’re also making the new prices effective worldwide, which means that Azure storage will be less expensive than AWS in many regions,” Microsoft said.

Amazon said it dropped its prices for its S3 storage by 22% and its EBS standard volume storage and I/O operations by up to 50%.

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Panasonic Drops Plasma

Panasonic has announced it will discontinue production of plasma display panels (PDP) next month and close three factories that were building the HDTVs.

The company will stop selling plasma TVs for consumer use and PDP-related products for commercial use, such as Interactive Plasma Displays, with the current line of TVs. It expects to stop business operations at three of its display plants — the Amagasaki P3 Factory, the Amagasaki P5 Factory and the Amagasaki P4 Factory — by the end of March 2014.

Samsung and LG continue to produce plasma display televisions, but theirs are lower-end or entry-level models; they have generally put development dollars into LCD TVs, according to Paul Gray, a research analyst with NPD DisplaySearch.

“Samsung and [LG] were at best uncommitted to PDP,” Gray said in a blog post. And as for Panasonic, Gray said its “PDP research team had to counter every move in LCD and translate it to their technology…. Inevitably, they slowly lost ground.”

Since 2000, Panasonic has been the leading PDP maker. It led the global flat-panel display market by using PDP for large displays and LCD screens for small- and medium-sized displays. Only three years ago, Panasonic claimed 40% of the plasma display market.

In 2010, plasmaaccounted for 40% of flat panel TVs; this year, PDPs are expected to represent only 5% of the flat-panel market, according to according to market research firm NPD DisplaySearch.

Over the past two years, Panasonic has lost $15 billion through investments in flat-panel TV production, according to financial reports.

Plasma displays have increasingly lost market share to LCD TVs as they moved to LED backlights that narrowed the performance gap between the two technologies.

“With the rapid development of large-screen LCDs, and facing the severe price competition in the global market brought on by the Lehman Shock in September 2008, the company consolidated production in the Amagasaki P4 Factory, made a shift towards commercial applications and worked to improve the earnings of the business,” Panasonic said in a recent statement.

Panasonic will now focus its attention on “non-TV applications” and is moving to reduce its fixed costs for production of both plasma and LCD panels.

The move away from plasma HDTVs is reminiscent of the video tape wars of the 1970s and 1980s.

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Seagate Gobbles Up Lacie

Seagate has signed a deal to buy consumer storage vendor Lacie that values the firm at $186m.

Seagate, which recently completed the acquisition of Samsung’s hard disk unit and swiftly cut warranties on most of its drives to just one year, has now announced that it will buy hard drive packager Lacie. Seagate has signed an agreement with Philippe Spruch, Lacie’s chairman and CEO, to purchase his 63.5 percent stake in the company at $7.05 per share in cash, which values the firm at $186m.

According to Seagate the purchase should help the firm grow in Europe and Japan. The firm also announced that Spruch will be employed by Seagate and run its consumer products division.

Steve Luczo, Seagate chairman, CEO and president said, “Lacie has built an exceptional consumer brand by delivering exciting and innovative high end products for many years. This transaction would bring a highly complementary set of capabilities to Seagate, significantly expand our consumer product offerings, add a premium branded direct attached storage line, strengthen our network-attached storage business line and enhance our capabilities in software development.”

Lacie’s fancy portable hard drives are popular among those who like fancy cases wrapped around bog-standard consumer hard disks. Seagate’s purchase of Lacie should see the firm not only become the sole supplier of hard drives in Lacie products but make a renewed push in the consumer portable hard drive market following last year’s floods in Thailand that affected the three big hard drive manufacturers.

Seagate said the deal should be completed by the third quarter of 2012 pending regulatory approval in the US, France and Germany.

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Seagate To Acquire Samsung’s HD Unit

Seagate Technology is to acquire Samsung Electronics  loss-plagued hard disk drive (HDD) business for $1.4 billion as it looks to battle rival Western Digital Corp and curb price wars that continue to damage the industry.

The deal comes a month after Western Digital sought to buy Hitachi Ltd’s hard disk drive division for $4.3 billion, to create a global leader with deep resources.

It is yet to be seen whether Western Digital trump Seagate as the world’s largest hard drive maker after the deals conclude. In 2010, Seagate’s sales was $11.4 billion while Western Digital posted revenue of $9.85 billion.

Toshiba Corp and Fujitsu are the other smaller players in the hard-drive space.

The sale of the HDD business will see Samsung leave the cut-rate industry and focus on its bread-and-butter memory-chip business.

The sector is already battling persistent sales-growth declines and now faces a longer-term threat from wireless tablet devices using more power-efficient flash drives, or solid-state drives (SSD).

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