Amazon Tops Apple

A mere five months after Apple snatched J.D. Power’s tablet satisfaction award away from Samsung, it has lost it to up-and-coming Amazon.

Apple’s iPad finished in second place in the latest satisfaction survey conducted by J.D. Power and Associates, with a score of 824 out of a possible 1,000. For the first time, Amazon took first place, scoring 827.

Samsung came in at 821 for third, while Asus and Acer filled out the first five, but those stragglers’ scores were under the category average.

J.D. Power’s satisfaction score included five separate measurements for performance, ease of operation, features, styling and design, and cost, with each accounting for different percentages of the final number. Performance, for example, counted as 28% of the total; cost for 11%.

Apple received high scores in performance and styling and design, while Amazon performed best in ease of operation and cost, said Kirk Parsons, senior director of telecommunications services at J.D. Power.

“Within the tablet segment, there’s a balance of cost and value, and for this period, Amazon was at the equilibrium,” said Parsons. “For the money, [Amazon tablets] do what buyers need them to do. And the Mayday feature really helped them in ease of operation.”

Mayday is a feature on Amazon’s higher-end tablets that lets customers video chat with support representatives using the device.

Parsons called out Amazon’s Fire HDX, which launched in October 2013 in a 7-in. size and a month later in an 8.9-in. format, for driving the brand’s scores. Amazon now sells the 7-in. Fire HDX for $179; the 8.9-in. model starts at $379. “The new Fire HDX did really, really well” in the survey, Parsons noted.

J.D. Power polled nearly 2,700 U.S. tablet owners who had had their current devices for less than a year. The survey period ran from March to August.

The last time J.D. Power published tablet customer satisfaction scores, Amazon placed fourth. Its jump to first was a small surprise, said Parsons. “I figured [Amazon’s] scores would improve, but I didn’t think they’d take the top spot,” he admitted.

Price is increasingly important to satisfaction, said Parson, as costs fall and capabilities climb across the board, making it more difficult for premium-priced tablets like Apple’s iPad, to retain their polled positions. On average, tablet customers now spend $345 on their tablets, $48 less than in April 2013, a decline of 12%.

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Verizon Caps Data

Verizon Wireless will join AT&T in implementing data caps in the very near future, probably in mid-summer, Verizon CFO Fran Shammo said at an investor’s conference Tuesday.

The exact timing for the move to a tiered-pricing structure has not been announced, however. AT&T squashed unlimited data plans for new customers last year.

Verizon has been selling the iPhone 4 since Feb. 10 with a $30 unlimited plan, which also applies to other smartphones it sells that are on the Verizon CDMA/EV-DO network.

Shammo said some of the details of the data caps and tiered pricing will come when Verizon launches the HTCThunderbolt on LTE soon. Thunderbolt will have a 4.3-in. screen and run Android, Verizon said in January. Read More….