HTC To Go High-End

Taiwanese smartphone maker HTC Corp said it will eliminate some jobs and discontinue models as part of its strategy to focus on high-end devices to better compete with the likes of AppleInc and Samsung Electronics.

“The cuts will be across the board,” Chief Financial Officer Chialin Chang told reporters after HTC reported a second-quarter loss and forecast another for the third-quarter. “They will be significant.”

Chang said the cost reductions would extend to the first quarter of next year, but declined to give further details.

A pioneer in early smartphones, HTC has been dismissed by industry watchers as confused, unoriginal and uncompetitive.

The company has been losing market share over the past few years, hit by intense competition at the high-end of the market from the likes of Apple and Samsung Electronics while budget Chinese rivals have also eclipsed its low-cost offerings.

HTC shares have fallen 51 percent so far this year. The stock closed 1.69 percent lower before the results were announced.

Chang said HTC was banking on selling high-end models in emerging smartphone markets such as India, where he said the company has a 20 percent market share of phones priced between $250-$400.

Analysts, however, are less optimistic, saying HTC is likely to continue to struggle for the next four quarters at least.

“We believe HTC will keep losing share in the smartphone market and will keep losing money,” analyst Calvin Huang with Taiwan’s SinoPac Securities wrote in a recent research note.

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Toshiba Develops Mobile Sensor

Toshiba has created a new image sensor for mobile phones and tablets that promises better image resolution for run-of-the-mill smartphones when it goes into mass production.

The T4KA7 is a 1/2.4-inch, 20-megapixel backside illuminated sensor with a 1.12 micrometer pixel size, which provides for a smaller sensor size overall.

The sensor allows for a lower module height of under 6 millimeters compared to the current 20-megapixel, 1.2-micrometer sensors, the company said.

“T4KA7 is the first 1.12-micrometer, 20-megapixel sensor on the market with a high frame rate of 22 fps at full resolution,” a Toshiba spokeswoman wrote in an email.

The frame rate is 1.8 times the speed of Toshiba’s previous 20-megapixel sensor, the T4K46.

When zooming digitally, the sensor provides crisper images compared to 13- and 16-megapixel sensors, which are resolutions widely adopted in recent smartphones, she added.

Announced earlier this year, Samsung’s camera-phone hybrid Galaxy K zoomhas a 20.7-megapixel image sensor that is supposed to perform well when taking photos in low-light settings.

Without a specific measurement for comparison, it’s hard to say whether the T4KA7 would do any better in low-light shooting situations than other sensors, the Toshiba spokeswoman said.

“We think we are providing top-class sensors in terms of pixel performance,” she added.

Toshiba is producing samples of its new sensors now, with mass production of up to half a million units per month to begin in November.

Higher-end smartphones already featuring 20-megapixel cameras include the Sony Xperia Z1, the Nokia Lumia 930 and 1520.

Announced last month, the Nokia Lumia 1020 sports a camera designed for photographers — it has a sensor with 41-megapixel resolution.

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IBM To Become Cloud Broker

IBM is in the throes of developing software that will allow organizations to use multiple cloud storage services interchangeably, reducing dependence on any single cloud vendor and ensuring that data remains available even during service outages.

Although the software, called InterCloud Storage (ICStore), is still in development, IBM is inviting its customers to test it. Over time, the company will fold the software into its enterprise storage portfolio, where it can back up data to the cloud. The current test iteration requires an IBM Storewize storage system to operate.

ICStore was developed in response to customer inquiries, said Thomas Weigold, who leads the IBM storage systems research team in IBM’s Zurich, Switzerland, research facility, where the software was created. Customers are interested in cloud storage services but are worried about trusting data with third party providers, both in terms of security and the reliability of the service, he said.

The software provides a single interface that administrators can use to spread data across multiple cloud vendors. Administrators can specify which cloud providers to use through a point-and-click interface. Both file and block storage is supported, though not object storage. The software contains mechanisms for encrypting data so that it remains secure as it crosses the network and resides on the external storage services.

A number of software vendors offer similar cloud storage broker capabilities, all in various stages of completion, notably Red Hat’s DeltaCloud and Hewlett Packard’s Public Cloud.

ICStore is more “flexible,” than other approaches, said Alessandro Sorniotti, an IBM security and cloud system researcher who also worked on the project. “We give customers the ability to select what goes where, depending on the sensitivity and relevance of data,” he said. Customers can store one copy of their data on one provider and a backup copy on another provider.

ICStore supports a number of cloud storage providers, including IBM’s SoftLayer, Amazon S3 (Simple Storage Service), Rackspace, Microsoft Windows Azure and private instances of the OpenStack Swift storage service. More storage providers will be added as the software goes into production mode.

“Say, you are using SoftLayer and Amazon, and if Amazon suffers an outage, then the backup cloud provider kicks in and allows you to retrieve data,” from SoftLayer, Sorniotti said.

ICStore will also allow multiple copies of the software to work together within an enterprise, using a set of IBM patent-pending algorithms developed for data sharing. This ensures that the organization will not run into any upper limits on how much data can be stored.

IBM has about 1,400 patents that relate to cloud computing, according to the company.

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Panasonic Drops Plasma

Panasonic has announced it will discontinue production of plasma display panels (PDP) next month and close three factories that were building the HDTVs.

The company will stop selling plasma TVs for consumer use and PDP-related products for commercial use, such as Interactive Plasma Displays, with the current line of TVs. It expects to stop business operations at three of its display plants — the Amagasaki P3 Factory, the Amagasaki P5 Factory and the Amagasaki P4 Factory — by the end of March 2014.

Samsung and LG continue to produce plasma display televisions, but theirs are lower-end or entry-level models; they have generally put development dollars into LCD TVs, according to Paul Gray, a research analyst with NPD DisplaySearch.

“Samsung and [LG] were at best uncommitted to PDP,” Gray said in a blog post. And as for Panasonic, Gray said its “PDP research team had to counter every move in LCD and translate it to their technology…. Inevitably, they slowly lost ground.”

Since 2000, Panasonic has been the leading PDP maker. It led the global flat-panel display market by using PDP for large displays and LCD screens for small- and medium-sized displays. Only three years ago, Panasonic claimed 40% of the plasma display market.

In 2010, plasmaaccounted for 40% of flat panel TVs; this year, PDPs are expected to represent only 5% of the flat-panel market, according to according to market research firm NPD DisplaySearch.

Over the past two years, Panasonic has lost $15 billion through investments in flat-panel TV production, according to financial reports.

Plasma displays have increasingly lost market share to LCD TVs as they moved to LED backlights that narrowed the performance gap between the two technologies.

“With the rapid development of large-screen LCDs, and facing the severe price competition in the global market brought on by the Lehman Shock in September 2008, the company consolidated production in the Amagasaki P4 Factory, made a shift towards commercial applications and worked to improve the earnings of the business,” Panasonic said in a recent statement.

Panasonic will now focus its attention on “non-TV applications” and is moving to reduce its fixed costs for production of both plasma and LCD panels.

The move away from plasma HDTVs is reminiscent of the video tape wars of the 1970s and 1980s.

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Will SSDs Make HD’s Obsolete?

HD makers can expect to see revenues decline as demand for traditional disk drives falls, according to IHS Isuppli.

Hard drive manufacturers Seagate, Western Digital and Toshiba have carved up most of the market, lowering warranties and keeping prices high after the Thai floods in 2011 that shuttered several factories. Now IHS Isuppli claims that the good times have come to an end, with industry revenues expected to drop by 11.8 percent in 2013 and 2014 not expected to show signs of improvement.

While Seagate and Western Digital gouged consumers by keeping prices artificially high even after production recovered to pre-flood levels, solid-state disk (SSD) drive makers aggressively brought prices down. Intel has also been pushing SSDs as part of its ultrabook specification and with Windows 8 tablets using SSDs, the long term prospects for hard drive makers are not looking good.

Fang Zhang, analyst for storage systems at IHS Isuppli said, “The HDD industry will face myriad challenges in 2013. Shipments for desktop PCs will slip this year, while notebook sales are under pressure as consumers continue to favour smartphones and tablets. The declining price of SSDs also will allow them to take away some share from conventional HDDs. However, HDDs will continue to be the dominant form of storage this year, especially as demand for ultrabooks picks up and hard drives remain essential in business computing.”

IHS Isuppli said Western Digital could overtake Seagate to become the market share leader by the end of 2013, and said that hard drives will see greater use in the enterprise market in cloud and big data use cases.

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Global Semiconductors On the Rise

Global semiconductor revenue is expected to rise at faster and force bigger chipmakers to acquire smaller rivals to increase their market share, according to bean counters at research outfit IDC.

In an industry report, IDC predicts that revenue may expand by between six percent and seven percent this year. Global semiconductor sales rose 3.7 percent to $301 billion in 2011, as orders for chips used in wireless devices offset declining revenue for computing-related chips, IDC said.

But it thinks all this will coase nergers and acquisitions among chipmakers will continue. Already Qualcomm bought Atheros and Texas Instruments took over National Semiconductor. But IDC thinks that industry consolidation may allow bigger chipmakers to offer products that are used in a wider range of applications.

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Samsung’s New Chip Line To Boost Flash Memory

Samsung Electronics, the world’s No.1 memory chip maker, said it began mass production at a new $10 billion chip line, as it seeks to raise its profile in the booming flash memory chip market fueled by robust demand growth in mobile products.

Samsung’s new production line, its first in about five years, will help the company sharply lower production costs of the chips and could exacerbate oversupply in the market, stifling smaller rivals.

Apple Inc, the maker of popular iPhones and iPads, and Sony, which joined the crowded tablet market last month with two new devices, buy flash memory chips from Samsung.

The cost-competitive facility will make it difficult for its major customers to shift away to other suppliers.

Apple, Samsung’s biggest customer locked in a series of patent legal battles with the South Korean firm, is trying to reduce sourcing from the emerging competitor.

“The new line won’t have any immediate impact on the supply side, as it will take some nine months to fully raise capacity run rates, but it shows Samsung’s attempt to take more share in the flash chip market,” said Song Myung-sup, an analyst at HI Investment & Securities.

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iPhone 5 May Debut In September

Apple’s next-generation iPhone will have a faster processor and will start shipping in September, several sources with direct knowledge of the company’s supply chain said.

The production of the new iPhone will start in July/August and the smartphone will look very similar to the current iPhone 4, one of the sources said on Wednesday.

The iPhone -debuted in 2007 with the touchscreen, on-demand application template now adopted by its rivals- remains the gold standard in the booming smartphone market.

Reports on the timeline of the new iPhone launch vary, though it is largely expected that Apple will likely refresh its iPhone 4 later this year.

The sources declined to be identified because the plans for the new iPhone were not yet public. An Apple spokeswoman in Hong Kong was not available for comment.

The iPhone is one of Apple’s most successful products, with more than 16 million sold in the last quarter of 2010 and the product accounted for more than a third of the company’s sales in the quarter.

The current iPhone 4 was launched by Apple Chief Executive Steve Jobs in June last year and began shipping the same month in 2010.

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US Seeks To Regain Supercomputer Title

Last year the US lost the Super Computing crown to China which was assisted by a US corporation.  Hating to be beat the US is not seeking to wion the crown back under a project being called Titan.

On the campus of Oak Ridge National Laboratory (ORNL) in Oak Ridge Tennessee we have gotten word that “Titan” has been commissioned by the US Department of Energy.  The Supercomputer is expected to achieve speeds of 20 petaflops per second.

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Samsung Gains On Intel

Globally semiconductor revenue is expected to increase this year, with Samsung gaining noticeable ground on top semiconductor company Intel in market share, Gartner said in a study released Wednesday.

Revenue is expected to reach a “landmark” US$300.3 billion in 2010, up 31.5% from 2009, according to preliminary results released by Gartner. The semiconductor market has been rebounding after the worldwide recession curtailed chip revenue in 2009, when year-over-year revenue declined by 10%.

As the economy stabilized this year, semiconductors manufacturers quickly added capacity to meet the growing demand of parts from system makers. But semiconductor demand started weakening again starting in the third quarter this year, Gartner said.  Read More……