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Salesforce Goes Healthcare
Salesforce Inc, one of the first cloud-computing companies, is turning its focus towards healthcare with new software and services aimed at the largest hospitals.
Salesforce has announced a strategic alliance with Amsterdam-based medical technology company Philips, which it envisions as the first of many partnerships. These companies will announce two new medical applications later in the summer, called Philips eCareCoordinator and Philips eCare Companion.
The software is designed to improve health and cut costs. The apps are intended to be used by physicians to monitor chronically ill patients between doctor visits.
Salesforce said the goal is to make it easier for hospitals to collect and analyze data from medical devices, which patients with chronic conditions often use at home.
“In the United States, care providers are facing increasing demands and decreasing reimbursement,” said Michael Peachey, a senior director of solutions and product marketing at Salesforce.
“We want to improve efficiency for physicians by transmitting patient data in real time.”
Peachey said the Salesforce software meets security and privacy rules under the Health Insurance Portability and Accountability Act, known as HIPAA.
In the short term, Peachey said Salesforce intends to develop additional apps with other partners to help doctors and nurses monitor patients from the comfort of their homes.
“It’s an open platform,” he said.
Is Apple Spying?
Apple, which was in all sorts of hot water when it was caught tracking its users, is up to its old tricks again.
Apple was slammed by privacy experts protested the use of a universal device identifier, or UDID, to track the online preferences of iPhone and iPad users. This made it a perfect target for hackers who broke into digital media firm Bluetoad and made off with close to a million device IDs.
It looks like Apple remains addicted to tracking its users. According to Naked Security iOS 6 has a new tracking system called IDFA, or identifier for advertisers. Like the UDID, the IDFA uniquely identifies your Apple device and any websites that you browse with your iPhone or iPad device can request the IDFA.
While UDID could be tracked to users the IDFA can’t be traced back to individuals, it merely links a pattern of online behaviour with a specific device. In other words, it knows all about you, just not your name.
Fortunately it can be disabled from within iOS, though Apple leaves it enabled, by default and hopes no one will notice. The IDFA acts like a persistent cookie on the phone: allowing advertisers to track user surfing behaviour on their phone and record interactions up to and including purchases or downloads.
Michael Oiknine, the CEO of mobile application analytics firm Apsalar said that IDFA offered many advantages over the discredited UDID. For a start the IDFA is reset when the device, itself, is reset. That will prevent user data from being corrupted when they sell or transfer their phone to a new owner, Oiknine said.