Facebook Goes Ten

Facebook plans on celebrating its 10th birthday today, an occasion likely to spur an outpouring of reflection on its past and speculation about its future.

Mark Zuckerberg launched “Thefacebook” from his dorm room at Harvard University on Feb. 4, 2004. The site was conceived as a way to connect students, and let them build an online identity for themselves.

It has since expanded to cover a large swath of the planet, with more than 1.2 billion people — one-seventh of the world’s population — using its site on a monthly basis, according to the company’s own recent figures.

Zuckerberg reflected on the 10-year milestone at an industry conference in Silicon Valley this week. Not surprisingly, at the start he never envisioned Facebook becoming so large or influential. After launching the initial version, “it was awesome to have this utility and community at our school,” he said at the Open Compute Project Summit.

He figured at the time that someone, someday would build such a site for the world. “It didn’t even occur to me that it could be us,” he said.

Since then, Facebook’s site and its business, now a public company, have changed dramatically. There are now more than a trillion status updates, text posts and other pieces of content stored within its walls — the company is trying to index them as part of its Graph Search search engine.

The company was slow to react to the important mobile market, and when it went public in 2012 investors were skeptical it would be able to monetize its service on smaller screens. But this week it reported that more than half its ad revenue now comes from mobile devices.

All the while, Facebook is making its ad business smarter, using targeting tools to show ads it deems most relevant.

The company is also experimenting with new ways to present content. Next week it will release Paper, an iPhone app that provides a new way to share photos and published articles.

It’s part of a larger effort Facebook hinted at this week to release a variety of standalone apps for different tasks.

The company is also trying to bring the Internet to more people in the world, an effort that’s part philanthropy and part business sense as Facebook aims to reach its next billion users. Asked this week why he launched the project, called Internet.org, Zuckerberg suggested he feels a weight of responsibility.

“There aren’t that many companies in the world that have the resources and the reach that Facebook has at this point,” he said.

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King.com Has IPO In The Works

King.com Ltd, the British mobile gaming firm best known for its popular puzzle game ‘Candy Crush Saga’, has filed confidentially for an initial public offering (IPO) in the United States, a person familiar with the matter said on Sunday.

Online technology companies are rushing to the stock market on the backs of Twitter Inc’s announcement earlier this month that it plans to go public in the most eagerly anticipated IPO since last year’s flotation ofFacebook Inc.

Emerging growth companies such as King can use a secretive IPO registration process in the U.S. thanks to the Jumpstart Our BusinessStartups (JOBS) Act, which loosened a number of federal securities regulations in hopes of boosting capital raising and thereby increasing job growth.

King has hired Bank of America Merrill Lynch Corp, Credit Suisse Group AG and JPMorgan Chase & Co to lead the offering, said the person, confirming an earlier report by the Daily Telegraph and asking not to be identified because the information is confidential.

Representatives for King and the banks either declined to comment or did not respond to requests for comment.

King offers 150 games in 14 languages through mobile phones, Facebook and its website. It boasts more than 1 billion gameplays per day from its users.

The company’s games appeal to a growing trend for players to play puzzles with their friends in short bursts, especially as games are increasingly played on the move on phones or tablets to kill spare minutes.

Rival Zynga Inc went public two years ago in a high-profile IPO that raised $1 billion. Since then, Zynga has suffered from sagging morale during several quarters of worsening performance and repeated waves of layoffs.

Founded in 2003, King has been profitable since 2005 and has not had a funding round since September of that year, when it raised 34 million euros ($46.04 million) from investment firms Apax Partners and Index Ventures.

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