Yahoo Beefs Up Mobile Search

Yahoo is beefing up its search service on mobile devices, following Google’s lead by highlighting content such as images, videos and reviews ahead of regular search results

The changes will apply to Yahoo search on the mobile web in the U.S., in browsers such as Safari and Chrome. Yahoo’s mobile app and desktop site already provide some additional content within results.

A search on the mobile web for Barack Obama, for instance, displays information about him from Wikipedia, such as his height and birth date, as well as links to news, images and YouTube videos. In one search Thursday, the videos included some curious choices, including “Barack Obama is Illuminati.”

Google already highlights a variety of content related to search queries, including news and related tweets, as well as links to other services like Maps. Microsoft’s Bing does something similar.

Because Yahoo is playing catch-up, the changes might not attract many new users, but they could help it retain people who use Yahoo for mobile searches today.

In the last quarter of 2014, mobile accounted for half of Yahoo’s search traffic in North America, up from 32 percent during the same period in 2013, according to research firm eMarketer.

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Will Google’s Algorithm Stop Piracy?

Nosey Google has updated its search engine algorithms in an attempt to restrict piracy web sites appearing high in its search rankings.

The update will mean piracy sites are less likely to appear when people search for music, films and other copyrighted content.

The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013.

However, this year’s updated report features a couple of developments, including changes to ad formats and an improved DMCA demotion search signal.

The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be “demoted” in search results because they enable people to find sites to download media illegally.

The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media.

For example, for the relatively small number of queries for movies that include terms like ‘download’, ‘free’, or ‘watch’, Google has instead begun listing legal services such as Spotify and Netflix in a box at the top of the search results.

“We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page,” Google added.

“These results show in the US only, but we plan to continue investing in this area and to expand it internationally.”

An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices.

“We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,” Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices.

The new measures might be welcomed by the entertainment industry, but are likely to encourage more people to use legal alternatives such as Spotify and Netflix, rather than buying more physical media.

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LinkedIn Beefs Up

LinkedIn has re-tooled its search engine with changes designed to make it easier for members to find information on the business networking site, whose volume of content has increased and grown more diverse in recent years.

Launched in 2003, LinkedIn initially focused on giving professionals a place to feature their resumes and career bios, as well as connect with peers and colleagues, but the site has progressively become more interactive and houses a much larger repository of data beyond individual profiles.

For example, almost 3 million companies have set up corporate pages, more than 1.5 million groups have been created, the site features a jobs section, and individuals and publishers are able to post and share comments and links to articles.

So it’s not surprising for LinkedIn to focus on improving its search engine, which fielded 5.7 billion queries last year.

LinkedIn members have until now had to run separate queries for groups, companies, jobs and other professionals, but that’s changing with the upgraded search engine.

“Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies,” Johnathan Podemsky, a LinkedIn product manager, wrote in a blog post on Monday.

Users can still segment results, so as to see only job results, for example.

The LinkedIn search engine is also gaining auto-complete and suggested-searches functionalities to help people fine-tune query terms. In addition, the search engine will log members’ search queries and “learn” from them in order to deliver more relevant results.

It will also be possible for users to save search queries and be alerted about new or changed search results. The advanced search option has also gained more search filters, including location, company and school.

However, the search engine still doesn’t include content from the company’s SlideShare site, which about 60 million monthly visitors use to upload, share, rate and comment on primarily slide presentations, but also documents, videos and webinars.

Also, the search improvements are being applied to the main site, not to the mobile apps, although doing so is something the company is looking into, according to a spokeswoman.

LinkedIn started to roll out the new search features on Monday, and expects to finish delivering them to every member worldwide in the coming weeks.

As of the end of 2012, LinkedIn had topped 200 million registered members located in more than 200 countries.

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IBM Moves Into Oracle And HP Turf

Big Blue wants to take on competitors such as Oracle and Hewlett Packard by offering a cheap and cheerful Power Systems server and storage product range.

Rod Adkins, a Senior Vice President in IBM’s Systems & Technology Group said the company was was rolling out new servers based on its Power architecture with the Power Express 710 starting at $5,947. He said that the 710 is competitively priced to commodity hardware from Oracle and HP.

Adkins added that IBM is expanding its Power and Storage Systems business into SMB and growth markets. The product launches on Tuesday. IBM said it will start delivering by February 20.

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