Are We Moving Too Fast Into Cloud Computing?

Businesses need to take a hybrid approach when it comes to the cloud, Dell has said.

The firm’s cloud strategy leader, Gordon Davey, told V3.co.uk in an interview that cloud computing is “overhyped” and moving an entire IT infrastructure into the cloud would be an unrealistic goal.

Davey also believes that cloud vendors have enticed companies to make major shifts to the cloud without considering a model that works for their business.

“I think it’s definitely a case of cloud as a buzzword is overhyped. The idea of cloud for the sake of cloud doesn’t really stand out,” he said.

“The problem comes from customers that have seen the buzzword and want to get the benefits and are just jumping on the bandwagon because it is an industry hype thing, rather than actually evaluating the benefits that a true cloud can bring, and applying that to their business requirements.”

Davey outlined the need to take a more considered approach, adopting an IT strategy that mixes on-premise infrastructure with cloud components to harness the technology without escalating IT costs and complexity.

“The future is going to be hybrid. It’s horses for courses – putting the right workload on the right platform,” he said.

“It’s that balanced approach that I think we’re going to see much more often, rather than trying to put everything into the cloud and potentially failing.”

Davey’s position is unsurprising given Dell’s approach of acting as a ‘middleman’ between cloud service providers and end users, providing hardware, software, services and consultancy to enable businesses to use cloud computing in a way that works for them.

“We see our role as enabling the cloud industry, being that underlying technology,” he said, going on to detail Dell’s five pillar approach to acting as a cloud middleman rather than developing its own end-to-end cloud offering.

The strategy involves consulting on a customer’s cloud needs, helping provide cloud infrastructure, brokering deals between vendors and users, providing security, and managing how multiple cloud services are deployed in a single business.

Davey claimed that Dell’s strategy will help companies take a more tailored approach to cloud adoption, adding: “A properly deployed cloud for the correct workloads in hugely beneficial.”

Dell is not alone in promoting a hybrid approach to cloud adoption. Microsoft is adding hybrid cloud capability to the next version of Windows Server.

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Oracle Acquires Datalogix

On Monday, Oracle agreed to purchase Datalogix for an undisclosed sum, saying that together the companies will provide marketers with a richer understanding of what consumers do, say and buy, allowing them to measure the effectiveness of their different campaigns and advertising channels.

Oracle plans to link the Datalogix service, which provides the spending data to customers through a cloud-based tool, to its other cloud-based services via Oracle Identity Graph. This, it said, will allow it to connect consumer identities to build better profiles that can be used to personalize online and mobile services — and even to target them offline and via the TV.

It made no commitment to maintain the existing Datalogix product roadmap, saying that it was still reviewing its plans. The companies set no timeline for completing the deal, which they said must meet customary closing conditions including obtaining regulatory approval.

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Intel Shows New IoT Platform

Intel showed off a new platform which it claims makes it easier for companies to create Internet-connected smart products using its chips, security and software.

Intel’s platform is like Lego and based on the chipmaker’s components and software for companies to create smart, connected devices. The only difference is that you can’t enact your own Doctor Who scene from it.

Doug Davis, head of Intel’s Internet of Things business, said at a launch event in San Francisco it will make it a doddle to connect to data centres in order analyse data collected from devices’ sensors.

Intel’s chips should compute capability in end-point devices that scale from its highest performance Xeon processor to the Quark family of products.

Intel’s Internet of Things Group had $530 million in revenue in the September quarter. That accounted for just 4 percent of Intel’s total revenue in the quarter, but it grew 14 percent over the previous year, which was faster than the company’s PC business.

Dell, SAP, Tata Consultancy, Accenture and other companies are working with the new reference model, Davis said.

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Should Encryption Be The Norm?

Encryption should be a matter of priority and used by default. That’s the message from the Internet Architecture Board (IAB), the worldwide body in charge of the internet’s technology infrastructure.

The IAB warned in a statement that “the capabilities and activities of attackers are greater and more pervasive than previously known”.

It goes on to say: “The IAB urges protocol designers to design for confidential operation by default. We strongly encourage developers to include encryption in their implementations, and to make them encrypted by default.

“We similarly encourage network and service operators to deploy encryption where it is not yet deployed, and we urge firewall policy administrators to permit encrypted traffic.”

The purpose, the IAB claims, is to instill public trust in the internet after the myriad high-profile cases in which computer traffic has been intercepted, ranging from bank details to email addresses and all points in between.

The news will be unwelcome to the security services, which have repeatedly objected to initiatives such as the default encryption in iOS8 and Android L, claiming that it is in the interest of the population to retain the right to intercept data for the prevention of terrorism.

However, leaked information, mostly from files appropriated by rogue NSA contractor Edward Snowden, suggests that the right of information interception is abused by security services including the UK’s GCHQ.

These allegations include the collection of irrelevant data, the investigation of cold cases not in the public interest, and the passing of pictures of nude ladies to colleagues.

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New Data Suggest IT Hiring Increasing

Whenever IT hiring increases, as it did last month, the default explanation from analysts is this: The economy is improving.

That might be true, and it may well explain the U.S. Department of Labor’s report today that showed the U.S., overall, added 214,000 jobs last month.

Of that total employment gain, IT hiring grew by 7,800 jobs in October, compared with a gain of 6,900 jobs in September, according to TechServe Alliance, an IT industry group.

Another IT labor analyst group, Janco Associates, calculated last month’s IT gains at 9,500 jobs.

Government data can be reported in different ways, depending on which job categories are included in the IT job estimates, and it is why analysts report job numbers differently.

Hiring trends are also affected by Labor Department adjustments, and the government’s adjusted data adds nearly 25,000 telecom jobs over the past two months, according to Janco. Because of this adjustment, Janco termed the recent growth in IT over the past several months “explosive,” while TechServe put last month’s results as “modestly stronger.”

There is no one reason for October’s gain. An improving economy may be at the heart of any answer. Independent of the government numbers, Computer Economics, in a recent report on contingent versus full-time hiring, said it is seeing a drop in the use of contract workers at large companies and more reliance on full-time workers, which is a sign of an improving economy.

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Dell Unveils 720TB Storage Server

Dell has unveiled the DCS XA90, an “ultra-dense” storage server capable of holding 720TB of data in a single 4U chassis.

Described by CEO Michael Dell on stage at the Dell World conference as “the power of a diesel truck in a Mini Cooper”, the DCS XA90 storage server means that a single Dell modular data centre of these units would hold 220PB of data, nearly a quarter of an exabyte.

“In a world where we could download our memories into those servers, we could house the experiences of about 90 people, an entire neighbourhood of digital lives,” said Dell.

He explained that the development of the DCS XA90 was driven by the demand for data storage that is “speeding us towards an exascale future”.

“That is what drove Dell to develop the DCS XA90 for our customers seeking extreme storage density and flexibility as they build out the cloud infrastructure of the future,” Dell added.

The DCS XA90 also packs two independent server nodes featuring Intel Xeon E5-2600v3 processors into each chassis, which Dell said makes it better for data-intensive analytics as well as archival storage.

As part of the announcement, Dell also revealed its PowerEdge FX architecture, a 2U enclosure with six PowerEdge server, storage and network IOA sleds built specifically to fit into the FX2 chassis and support varying workloads.

Due to ship in December, the PowerEdge FX architecture is described as “next-generation convergence” and a game changer in the IT industry, offering the flexibility to build configurations to meet requirements while simplifying management.

“There are other vendors who talk about convergence purely by doing an architecture rack,” said Dell’s server marketing vice president Ravi Pendekanti .

For example, HP’s Moonshot platform “just puts a bunch of blades together”, while Oracle’s Exadata platform “does one thing, and one thing really well, which is run Oracle’s enterprise applications”, he said.

The PowerEdge FX, which stands for ‘flexible infrastructure’, comprises a specially designed 2U rack-mount FX2 enclosure that can be filled with a choice of sled modules offering differing capabilities, enabling customers to adopt a building block approach to their infrastructure.

At launch, the sleds comprise a handful of full-width, half-width and quarter-width compute modules that allow customers to pick the performance and density required for applications such as web hosting, virtualisation or running databases, plus a half-width storage sled that can provide direct attached storage for the compute nodes.

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Adobe Eases Privacy Concerns

Tests on the latest version of Adobe System’s e-reader software reveals the company is now collecting less data following a privacy-related row last month, according to the Electronic Frontier Foundation.

Digital Editions version 4.0.1 appears to only collect data on e-books that have DRM (Digital Rights Management), wrote Cooper Quintin, a staff technologist with the EFF. DRM places restrictions on how content can be used with the intent of thwarting piracy.

Adobe was criticized in early October after it was discovered Digital Editions collected metadata about e-books on a device, even if the e-books did not have DRM. Those logs were also sent to Adobe in plain text.

Since that data was not encrypted, critics including the EFF contended it posed major privacy risks for users. For example, plain text content could be intercepted by an interloper from a user who is on the same public Wi-Fi network.

Adobe said on Oct. 23 it fixed the issues in 4.0.1, saying it would not collect data on e-books without DRM and encrypt data that is transmitted back to the company.

Quintin wrote the EFF’s latest test showed the “only time we saw data going back to an Adobe server was when an e-book with DRM was opened for the first time. This data is most likely being sent back for DRM verification purposes, and it is being sent over HTTPS.”

If an e-book has DRM, Adobe may record how long a person reads it or the percentage of the content that is read, which is used for “metered” pricing models.

Other technical metrics are also collected, such as the IP address of the device downloading a book, a unique ID assigned to the specific applications being used at the time and a unique ID for the device, according to Adobe.

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China Using Home Servers Admidst Cyber Concerns

A Chinese firm has developed the country’s first homegrown servers, built entirely out of domestic technologies including a processor from local chip maker Loongson Technology.

China’s Dawning Information Industry, also known as Sugon, has developed a series of four servers using the Loongson 3B processor, the country’s state-run Xinhua News Agency reported Thursday.

“Servers are crucial applications in a country’s politics, economy, and information security. We must fully master all these technologies,” Dawning’s vice president Sha Chaoqun was quoted as saying.

The servers, including their operating systems, have all been developed from Chinese technology. The Loongson 3B processor inside them has eight cores made with a total of 1.1 billion transistors built using a 28-nanometer production process.

The Xinhua report quoted Li Guojie, a top computing researcher in the country, as saying the new servers would ensure that the security around China’s military, financial and energy sectors would no longer be in foreign control.

Dawning was contacted on Friday, but an employee declined to offer more specifics about the servers. “We don’t want to promote this product in the U.S. media,” she said. “It involves propriety intellectual property rights, and Chinese government organizations.”

News of the servers has just been among the ongoing developments in China for the country to build up its own homegrown technology. Work is being done on local mobile operating systems, supercomputing, and in chip making, with much of it government-backed. Earlier this year, China outlined a plan to make the country into a major player in the semiconductor space.

But it also comes at a time when cybersecurity has become a major concern for the Chinese government, following revelations about the U.S. government’s own secret surveillance programs. “Without cybersecurity there is no national security,” declared China’s Xi Jinping in March, as he announced plans to turn the country into an “Internet power.”

Two months later, China threatened to block companiesfrom selling IT products to the country if they failed to pass a new vetting system meant to comb out secret spying programs.

Dawning, which was founded using local government-supported research, is perhaps best known for developing some of China’s supercomputers. But it also sells server products built with Intel chips. In this year’s first quarter, it had an 8.7 percent share of China’s server market, putting it in 7th place, according to research firm IDC.

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Will Google’s Algorithm Stop Piracy?

Nosey Google has updated its search engine algorithms in an attempt to restrict piracy web sites appearing high in its search rankings.

The update will mean piracy sites are less likely to appear when people search for music, films and other copyrighted content.

The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013.

However, this year’s updated report features a couple of developments, including changes to ad formats and an improved DMCA demotion search signal.

The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be “demoted” in search results because they enable people to find sites to download media illegally.

The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media.

For example, for the relatively small number of queries for movies that include terms like ‘download’, ‘free’, or ‘watch’, Google has instead begun listing legal services such as Spotify and Netflix in a box at the top of the search results.

“We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page,” Google added.

“These results show in the US only, but we plan to continue investing in this area and to expand it internationally.”

An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices.

“We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,” Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices.

The new measures might be welcomed by the entertainment industry, but are likely to encourage more people to use legal alternatives such as Spotify and Netflix, rather than buying more physical media.

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Amazon Expands Grocery Service

Amazon.com Inc is add more territory to its online grocery delivery program to Brooklyn’s well-heeled Park Slope neighborhood, giving the No. 1 U.S. online retailer a foothold in one of the wealthiest and densest markets in the United States.

The AmazonFresh program, which offers same-day or next-day delivery on more than 500,000 items including fresh and frozen groceries, will soon expand to other areas in Brooklyn.

The move is part of Amazon’s slow build-out of its “Fresh” program, targeting one of the largest retail sectors yet to be upended by online commerce. Amazon declined to say if it will expand to Manhattan or other parts of the New York metro area.

“Currently, we are offering AmazonFresh in Brooklyn and will continue being thoughtful and methodical in our expansion,” an Amazon spokeswoman said in an e-mail.

Groceries have proven to be one of the toughest sectors for technology companies to manage, and Amazon faces competition from established companies like FreshDirect as well as fast-growing startups like Instacart.

But a successful foray in Park Slope could help Amazon cement customer loyalty and boost sales, especially among wealthy and middle-class families, analysts have said.

The top 10 to 20 percent of wealthiest Americans spend between 3 and 4 times more on food than the average American family, according to Bill Bishop, chief architect at Brick Meets Click, a consulting firm focused on retail technology.

“They are the sweetest of shoppers so anybody who attracts that business is taking the cream of the market,” Bishop said.

Amazon could also use its Fresh program to experiment with its own delivery service, analysts have said.

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