The service, which is currently available in 17 cities around the world including Paris, will compete with rivals such as Deliveroo and Just Eat, which have advertised heavily in the capital in recent months.

Britons will be able to download the app on their iPhone or Android handset from midday on Thursday and order meals from restaurants which will be delivered by Uber drivers.

Deliveries will be made to customers in central London from over 150 eateries between 11 a.m. and 11 p.m. with plans to expand further away from the center in the coming weeks.

Uber has faced months of protests from drivers of the capital’s long-dominant black cabs but earlier this year transport bosses rejected options which could have imposed strict new restrictions on how it operates.

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Over the past two months, GM has entered into a $500 million alliance with ride-sharing company Lyft; formed Maven — its personal mobility brand for car-sharing fleets in many U.S. cities — and established a separate unit for autonomous vehicle development.

“This acquisition announcement clearly shows that GM is serious about developing the technology and controlling its own path to self-driving and driverless vehicles,” said Egil Juliussen, research director for IHS Automotive.

While GM did not disclose the financial details of the Cruise acquisition, reports estimated the purchase to be in the $1 billion range.

Founded in 2013, Cruise sells an aftermarket product that is positioned as a highway autopilot, according to IHS Automotive.

Vehicles using Cruise’s software cannot automatically changes lanes, but the technology does work at low speed and highway speed, meaning it’s classified between Level 2 and Level 3 in the National Highway Traffic Safety Administration’s levels of autonomous driving.

The NHTSA’s Level 3 includes limited self-driving automation and allows a driver to cede full control of all safety-critical functions under certain traffic or environmental conditions; Level 4 indicates a fully autonomous vehicle.

Cruise’s software was initially offered by Audi in its A4 and S4 vehicles as a $10,000 option that required installation work by Cruise. The product consisted of a sensor unit on top of the car and a computer in the trunk.

GM’s purchase of Cruise is likely to spur other carmakers “to react and determine what their strategy should be,” Juliussen said.

Other carmakers are likely to seek to become partners with Google and license Google’s self-driving and driverless software technology. Multiple manufacturers are likely to opt for a Google partnership, IHS said.

Source- http://www.thegurureview.net/aroundnet-category/gm-announces-acquisition-of-cruise-automation.html