Office 365 Goes Yammer

Microsoft has taken the first step in its integration roadmap for SharePoint and Yammer, allowing Office 365 customers to swap SharePoint Online’s activity stream with Yammer’s.

This first, modest integration point will let SharePoint Online users click on the Yammer link and launch a separate browser window where they’re asked to sign in.

Later this year, Microsoft will deepen the integration with a single sign-on and the addition of Yammer to the main Office 365 interface, which will begin to merge the two products’ user experience.

Next month, Microsoft will release a Yammer application for SharePoint that will let users embed a Yammer group feed into a SharePoint site. The application will work both with SharePoint Online and with the on-premises version of the server SharePoint 2013.

Also in July, Microsoft will provide instructions for replacing the SharePoint 2013 newsfeed with Yammer’s.

For now, the first integration step in optional, but Microsoft is strongly suggesting that Office 365 customers make the activity stream switch to Yammer.

“Our recommendation is to use Yammer, since it’s our big bet for enterprise social, and we’re committed to making it the underlying social layer for all our products,” wrote Christophe Fiessinger, a Microsoft Office Division product marketing manager, in a blog post.

Customers should also accompany the technical change with an outreach effort to promote the benefits of using the enterprise social networking features of Yammer, according to Fiessinger.

“To drive adoption and really get the value out of Yammer, you need a strategy, advocates, and openness to the way it will transform the way people in your organization work and communicate,” he wrote.

Microsoft bought Yammer for $1.2 billion in mid-2012 in order to boost the development and availability of enterprise social collaboration features in SharePoint and in other Office and Microsoft business software like the Dynamics applications.

Microsoft makes a convincing case for the benefits of integrating Yammer with SharePoint and its other software to provide a common social collaboration layer, but the process is clearly complicated and will take years.

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IBM Freezes Employee Salaries

IBM this year won’t be granting any pay raises to its executives or to many of its workers in its Global Technology Services division.

The company said it is only giving pay raises to workers with high-demand skills that the company needs.

IBM customarily issues pay raises during the mid-year period.

“There are targeted skill groups of employees that are eligible for salary increases in 2012,” said Trink Guarino, an IBM spokeswoman. “No executives will be eligible for salary increases.”

Business Insider Tuesday published an internal IBM memo announcing the action that was sent to employees from Global Technology Services executives.

One IBM employee, who didn’t want to be identified, said he believes the lack of pay raises “is part of IBM’s hyper-aggressive plan to meet its 2015 roadmap.”

That IBM roadmap lays out an aggressive growth strategy, which calls for increasing the company’s earnings per share by $20 by 2015.

The employee noted that the company has been spending billions in stock buybacks, but says it can’t afford pay increases.

Rather than reaching profit goals “the old-fashioned way by increasing market share, developing and selling new products,” the company is “maniacally focused on cutting labor costs and off-shoring work to low-cost countries,” the employee said.

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