Google And Yahoo Get Blocked

The IT department of the U.S. House of Representatives is prohibiting access to Yahoo Mail and the Google App Engine platform due to malware threats.

Microsoft Drops Ad Business

Microsoft Corp that it will hand over its display advertising business to AOL Inc and sell some map-generating technology to ride-hailing app company Uber, as it scales back on unprofitable operations.

The moves mean Microsoft will focus on its growing search advertising business based on its Bing search engine, and displaying maps on its Windows devices rather than generating the maps themselves.

Microsoft, which employs hundreds of people in its display ad business around the world, said those employees would be offered the chance to transfer to AOL and that it was not making any layoffs.

The world’s largest software company no longer breaks out results for its online operations, chiefly its MSN web portal and Bing, but they have lost more than $10 billion over the past five years. Chief Executive Satya Nadella has said Bing will turn a profit next fiscal year.

“Today’s news is evidence of Microsoft’s increased focus on our strengths: in this case, search and search advertising and building great content and consumer services,” saidMicrosoft in a statement.

Under a 10-year deal struck with AOL, now a unit of Verizon Communications Inc ,AOL will sell display ads on MSN, Outlook.com, Xbox, Skype and in some apps in major countries. As part of the deal, Bing will become the search engine behind web searches onAOL starting next year.

Microsoft also struck a multi-year extension to its existing deal with AppNexus, which provides the tech platform for buyers to purchase online ads.

Microsoft and Uber did not disclose financial terms of their deal, under which Uber will take over the part of Microsoft’s mapping unit that works on imagery acquisition and map data processing. Uber will offer jobs to the 100 or so Microsoft employees working in that area, according to a source familiar with the deal.

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Is Yahoo Growing?

Yahoo’s share gains since November from a partnership with Mozilla may be a clue about whether the search company can gain new users through the just-announced contract to change Internet Explorer’s and Chrome’s default search through installations of Oracle’s Java.

Although the news of the Yahoo-Oracle partnership got the lion’s share of attention, CEO Marissa Mayer also used last week’s shareholder meeting to mention the Mozilla pact.

The five-year contract with Mozilla, the maker of Firefox, has boosted Yahoo’s share of the U.S. search market, but growth has stalled for the last three months, according to measurement company comScore.

On Wednesday, Mayer asserted that the Mozilla deal — negotiated last fall — was “profitable,” but didn’t provide any numbers to back that up. Neither Yahoo nor Mozilla has disclosed how much the former paid to become Firefox’s default search engine in the U.S.

By comScore’s measurement, Yahoo accounted for 12.7% of all U.S. searches in May, the same share it controlled in both March and April. Although that was 2.5 percentage points higher than in November 2014 — before Firefox began urging users to accept Yahoo as the default — and represented a six-month increase of 25%, May’s share was down from the January peak of 13%.

From all indications, Yahoo has gotten as much out of the Firefox deal as it will likely get. The flip-side is that Yahoo has hung onto most of what it grabbed from Google — Firefox’s previous default — even as Google has tried to get users to return.

For May, comScore pegged Google’s share at 64.1%, down one-tenth of a percentage point from the month prior. Microsoft’s share rose that one-tenth of a point to end May at 20.3%. Because Bing powers Yahoo’s search results, Microsoft’s technology accounted for 31.4% of all U.S. searches, still less than half Google’s 65.2%.

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Yahoo Beefs Up Mobile Search

Yahoo is beefing up its search service on mobile devices, following Google’s lead by highlighting content such as images, videos and reviews ahead of regular search results

The changes will apply to Yahoo search on the mobile web in the U.S., in browsers such as Safari and Chrome. Yahoo’s mobile app and desktop site already provide some additional content within results.

A search on the mobile web for Barack Obama, for instance, displays information about him from Wikipedia, such as his height and birth date, as well as links to news, images and YouTube videos. In one search Thursday, the videos included some curious choices, including “Barack Obama is Illuminati.”

Google already highlights a variety of content related to search queries, including news and related tweets, as well as links to other services like Maps. Microsoft’s Bing does something similar.

Because Yahoo is playing catch-up, the changes might not attract many new users, but they could help it retain people who use Yahoo for mobile searches today.

In the last quarter of 2014, mobile accounted for half of Yahoo’s search traffic in North America, up from 32 percent during the same period in 2013, according to research firm eMarketer.

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Will Google’s Algorithm Stop Piracy?

Nosey Google has updated its search engine algorithms in an attempt to restrict piracy web sites appearing high in its search rankings.

The update will mean piracy sites are less likely to appear when people search for music, films and other copyrighted content.

The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013.

However, this year’s updated report features a couple of developments, including changes to ad formats and an improved DMCA demotion search signal.

The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be “demoted” in search results because they enable people to find sites to download media illegally.

The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media.

For example, for the relatively small number of queries for movies that include terms like ‘download’, ‘free’, or ‘watch’, Google has instead begun listing legal services such as Spotify and Netflix in a box at the top of the search results.

“We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page,” Google added.

“These results show in the US only, but we plan to continue investing in this area and to expand it internationally.”

An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices.

“We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,” Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices.

The new measures might be welcomed by the entertainment industry, but are likely to encourage more people to use legal alternatives such as Spotify and Netflix, rather than buying more physical media.

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Chrome Climbs To Second

Google’s Chrome browser in July broke the 20% user share bar for the first time, according to recently published statistics by Web measurement vendor Net Applications.

But because the browser war is a zero-sum game, when Chrome won others had to lose. The biggest loser, as has been the case for the last year: Mozilla’s Firefox, which came dangerously close to another milestone, but on the way down.

Firefox accounted for 15.1% of the desktop and laptop personal computer browsers used in July, a low point not seen by the open-source application since October 2007, a year before Chrome debuted and when Microsoft’s Internet Explorer (IE) was only on version 7.

Chrome had flirted with the 20% mark before. More than two years ago, Chrome’s user share — a Net Applications’ measurement of the unique visitors running each browser — had come close: 19.6%. But Chrome then took a prolonged dip that only began reversing last fall.

Chrome’s July user share of 20.4% put the browser solidly in second place, but still far behind IE in Net Applications’ tallies. IE’s share last month was 58%, down slightly from the month before.

Firefox also lost user share in July, dropping half a percentage point to 15.1%. It was the ninth straight month that the desktop browser lost share. In the past three months alone, Firefox has fallen nearly two points.

The timing of the decline has been terrible, as Mozilla’s current contract with Google ends in November. That deal, which assigned Google’s search engine as the default for most Firefox customers, has generated the bulk of Mozilla’s revenue. In 2012, for example, the last year for which financial data was available, Google paid Mozilla an estimated $272 million, or 88% of all Mozilla income.

Going into this year’s contract renewal talks, Mozilla will be bargaining from a much weaker position, down 34% in total user share since July 2011.

Apple’s Safari remained in a distant fourth place behind Firefox, with a user share of 5.2%, down four-tenths of a percentage point in the last month. Meanwhile, Opera Software’s Opera browser brought up the rear with a small 1% user share.

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Google Moves into Conerencing

Google Inc introduced a videoconferencing system for businesses on Thursday, the Internet search company’s latest attempt to generate revenue from corporate customers.

Google said it was partnering with Asus, Hewlett-Packard Co and Dell to offer a specialized version of its Chromebox PC that comes with videoconferencing gear, including a video camera and speakers.

The first Chromebox for meetings to be available is made by Asus and goes on sale in the U.S. on Thursday for $999, Google said. Customers can also pay a $250 annual service and management fee, though the first year is included in the product’s sales price.

The product uses Google’s free Hangouts video chat technology to connect up to 15 separate video streams from users in different locations.

The product will put Google in competition against Cisco Systems Inc and Polycom Inc, which make the video conferencing systems used by many corporations.

The world’s largest Internet search engine, Google makes the vast majority of its revenue from advertising. But Google also sells services to corporate customers, including special versions of its online apps such as email and word processing, as well as Chromebook laptops aimed at business users.

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LinkedIn Beefs Up

LinkedIn has re-tooled its search engine with changes designed to make it easier for members to find information on the business networking site, whose volume of content has increased and grown more diverse in recent years.

Launched in 2003, LinkedIn initially focused on giving professionals a place to feature their resumes and career bios, as well as connect with peers and colleagues, but the site has progressively become more interactive and houses a much larger repository of data beyond individual profiles.

For example, almost 3 million companies have set up corporate pages, more than 1.5 million groups have been created, the site features a jobs section, and individuals and publishers are able to post and share comments and links to articles.

So it’s not surprising for LinkedIn to focus on improving its search engine, which fielded 5.7 billion queries last year.

LinkedIn members have until now had to run separate queries for groups, companies, jobs and other professionals, but that’s changing with the upgraded search engine.

“Now, all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn including people, jobs, groups and companies,” Johnathan Podemsky, a LinkedIn product manager, wrote in a blog post on Monday.

Users can still segment results, so as to see only job results, for example.

The LinkedIn search engine is also gaining auto-complete and suggested-searches functionalities to help people fine-tune query terms. In addition, the search engine will log members’ search queries and “learn” from them in order to deliver more relevant results.

It will also be possible for users to save search queries and be alerted about new or changed search results. The advanced search option has also gained more search filters, including location, company and school.

However, the search engine still doesn’t include content from the company’s SlideShare site, which about 60 million monthly visitors use to upload, share, rate and comment on primarily slide presentations, but also documents, videos and webinars.

Also, the search improvements are being applied to the main site, not to the mobile apps, although doing so is something the company is looking into, according to a spokeswoman.

LinkedIn started to roll out the new search features on Monday, and expects to finish delivering them to every member worldwide in the coming weeks.

As of the end of 2012, LinkedIn had topped 200 million registered members located in more than 200 countries.

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Google Ordered To Pay $660K

A Paris Court earlier this week ordered Google France and its parent company Google to pay plaintiff Bottin Cartographes 500,000 euros (about $660,000) for providing its free mapping services to companies across the country. The court also required Google to pay a 15,000 euro fine for its practice.

“We proved the illegality of (Google’s) strategy to remove its competitors,” Jean-David Scemmama, attorney for Bottin Cartographes, a company that provides mapping services to the enterprise, told the AFP in an interview earlier this week. “The court recognized the unfair and abusive character of the methods used and allocated Bottin Cartographes all it claimed. This is the first time Google has been convicted for its Google Maps application.”

According to Scemmama, Bottin has been arguing its case against Google for two years, claiming the search giant was engaging in anticompetitive practices by using its free service to take control over the online-mapping industry.

In a statement to the AFP, Google said that it will appeal the court’s decision, adding that Google Maps is still facing competition in that market.

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Google Search To Add Default Encryption

Google is implementing over the next few weeks default encryption using SSL on searches for users signing in with their accounts, the company said Tuesday.

The move comes over a year after Google made SSL the default setting for Gmail, and also unveiled an encrypted search service.

“As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver,” Google’s product manager, Evelyn Kao said in a blog post on Tuesday.

The encryption is expected to be particularly useful for people using an unsecured Internet connection, such as a Wi-Fi hotspot in an Internet cafe, Kao added.

With Google search over SSL, users get an end-to-end encrypted search channel between their computer and Google. The secured channel helps protect search terms and search results pages from being intercepted by a third party, Google said in a description of SSL search.

Over the next few weeks, users will be redirected to a secure search site when they are signed in with their Google Account. The change encrypts search queries and Google’s
results page.

Users can also navigate directly to the secure search site if they are signed out or don’t have a Google Account.

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