Twitter Toying With Money Making Ideas

Twitter is considering the option of placing ads into the live stream of messages, according to the Financial Times. The addition of “promoted tweets” — a more palatable way to say advertising — within the live Twitter stream is bound to turn off many users, at the same time as it attracts businesses looking to reach some of the company’s 300 million users.

Twitter’s executives have been in discussions with strategists at the Cannes Lions International Advertising Festival in France this week to find a way to increase revenues, which disproportionately trail those of social media companies such as Facebook.

Twitter is expected to generate revenues of about $100 million this year. Facebook, by contrast, reaps $3.5 billion from display advertising, according to a forecast by Enders Analysis.

A few other ideas leaked out of these meetings. One was that Twitter would offer mass coupon deals, which hold potential given the real-time nature of interacting on Twitter. A brand profile, which would allow advertisers to pre-schedule their company’s Tweets, is also being considered.

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Nokia Adopts Windows Phone 7 OS

Nokia will adopt Microsoft’s Windows Phone as its main smartphone strategy, the company stated today, after days of speculation on what it would do to compete with Apple’s iPhone and Google’s Android.

The companies will also partner on mobile ads- Nokia will use Microsoft adCenter in mobile devices and on mapping- where Nokia Maps will become part of Microsoft’s Bing search engine. Nokia’s application and content store will be integrated into Microsoft’s Marketplace.

Before today’s announcement, Nokia CEO Stephen Elop had stated that Nokia needed to “decide how we either build, catalyze or join an ecosystem” to change its fortunes. In the end it decided to partner with Microsoft and join the Windows Phone 7 ecosystem.

Nokia will contribute its hardware design and language support to the partnership, and help bring Windows Phone to a larger range of price points, market segments and geographies, the companies said in an open letter from Elop and Microsoft CEO Steve Ballmer. R ead More……..

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