Is Yahoo Growing?

Yahoo’s share gains since November from a partnership with Mozilla may be a clue about whether the search company can gain new users through the just-announced contract to change Internet Explorer’s and Chrome’s default search through installations of Oracle’s Java.

Although the news of the Yahoo-Oracle partnership got the lion’s share of attention, CEO Marissa Mayer also used last week’s shareholder meeting to mention the Mozilla pact.

The five-year contract with Mozilla, the maker of Firefox, has boosted Yahoo’s share of the U.S. search market, but growth has stalled for the last three months, according to measurement company comScore.

On Wednesday, Mayer asserted that the Mozilla deal — negotiated last fall — was “profitable,” but didn’t provide any numbers to back that up. Neither Yahoo nor Mozilla has disclosed how much the former paid to become Firefox’s default search engine in the U.S.

By comScore’s measurement, Yahoo accounted for 12.7% of all U.S. searches in May, the same share it controlled in both March and April. Although that was 2.5 percentage points higher than in November 2014 — before Firefox began urging users to accept Yahoo as the default — and represented a six-month increase of 25%, May’s share was down from the January peak of 13%.

From all indications, Yahoo has gotten as much out of the Firefox deal as it will likely get. The flip-side is that Yahoo has hung onto most of what it grabbed from Google — Firefox’s previous default — even as Google has tried to get users to return.

For May, comScore pegged Google’s share at 64.1%, down one-tenth of a percentage point from the month prior. Microsoft’s share rose that one-tenth of a point to end May at 20.3%. Because Bing powers Yahoo’s search results, Microsoft’s technology accounted for 31.4% of all U.S. searches, still less than half Google’s 65.2%.

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Will Google’s Algorithm Stop Piracy?

Nosey Google has updated its search engine algorithms in an attempt to restrict piracy web sites appearing high in its search rankings.

The update will mean piracy sites are less likely to appear when people search for music, films and other copyrighted content.

The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013.

However, this year’s updated report features a couple of developments, including changes to ad formats and an improved DMCA demotion search signal.

The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be “demoted” in search results because they enable people to find sites to download media illegally.

The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media.

For example, for the relatively small number of queries for movies that include terms like ‘download’, ‘free’, or ‘watch’, Google has instead begun listing legal services such as Spotify and Netflix in a box at the top of the search results.

“We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page,” Google added.

“These results show in the US only, but we plan to continue investing in this area and to expand it internationally.”

An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices.

“We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,” Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices.

The new measures might be welcomed by the entertainment industry, but are likely to encourage more people to use legal alternatives such as Spotify and Netflix, rather than buying more physical media.

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Chrome Climbs To Second

Google’s Chrome browser in July broke the 20% user share bar for the first time, according to recently published statistics by Web measurement vendor Net Applications.

But because the browser war is a zero-sum game, when Chrome won others had to lose. The biggest loser, as has been the case for the last year: Mozilla’s Firefox, which came dangerously close to another milestone, but on the way down.

Firefox accounted for 15.1% of the desktop and laptop personal computer browsers used in July, a low point not seen by the open-source application since October 2007, a year before Chrome debuted and when Microsoft’s Internet Explorer (IE) was only on version 7.

Chrome had flirted with the 20% mark before. More than two years ago, Chrome’s user share — a Net Applications’ measurement of the unique visitors running each browser — had come close: 19.6%. But Chrome then took a prolonged dip that only began reversing last fall.

Chrome’s July user share of 20.4% put the browser solidly in second place, but still far behind IE in Net Applications’ tallies. IE’s share last month was 58%, down slightly from the month before.

Firefox also lost user share in July, dropping half a percentage point to 15.1%. It was the ninth straight month that the desktop browser lost share. In the past three months alone, Firefox has fallen nearly two points.

The timing of the decline has been terrible, as Mozilla’s current contract with Google ends in November. That deal, which assigned Google’s search engine as the default for most Firefox customers, has generated the bulk of Mozilla’s revenue. In 2012, for example, the last year for which financial data was available, Google paid Mozilla an estimated $272 million, or 88% of all Mozilla income.

Going into this year’s contract renewal talks, Mozilla will be bargaining from a much weaker position, down 34% in total user share since July 2011.

Apple’s Safari remained in a distant fourth place behind Firefox, with a user share of 5.2%, down four-tenths of a percentage point in the last month. Meanwhile, Opera Software’s Opera browser brought up the rear with a small 1% user share.

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Google Moves into Conerencing

Google Inc introduced a videoconferencing system for businesses on Thursday, the Internet search company’s latest attempt to generate revenue from corporate customers.

Google said it was partnering with Asus, Hewlett-Packard Co and Dell to offer a specialized version of its Chromebox PC that comes with videoconferencing gear, including a video camera and speakers.

The first Chromebox for meetings to be available is made by Asus and goes on sale in the U.S. on Thursday for $999, Google said. Customers can also pay a $250 annual service and management fee, though the first year is included in the product’s sales price.

The product uses Google’s free Hangouts video chat technology to connect up to 15 separate video streams from users in different locations.

The product will put Google in competition against Cisco Systems Inc and Polycom Inc, which make the video conferencing systems used by many corporations.

The world’s largest Internet search engine, Google makes the vast majority of its revenue from advertising. But Google also sells services to corporate customers, including special versions of its online apps such as email and word processing, as well as Chromebook laptops aimed at business users.

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FTC Defends Google Decision

The FTC defended its decision to let Google carry on with its anti-trust-like antics, while other regulations in civilized nations are planning to put the boot in.

The US Federal Trade Commission reached a settlement with Google which really did little to stop the company using its dominance to push down search results from its competitors. The move attracted considerable criticism because it followed a letter from US senators to go easy on the search engine because it was good for US jobs.  We guess they mean the jobs of US senators who Google paid campaign contributions.

Google promised to change the ways it presents some search results and runs search advertising, but was exonerated of the results bias claims. Rivals including Yelp and Microsoft claimed that Google had favored its own product results over those of its competitors and called for the anti-trust case. What makes the case look more suspect is that the EU is less frightened of actually fining Google or forcing it to behave. Indeed indications from Brussels are that it has not only agreed with the rival’s complaints but will do something about it if Google does not pull finger.

But FTC chairman Jon Leibowitz told Talking Points Memo that the agency’s decision was legally sound and would be beneficial to competition and consumers. Under facts we found, all five of us, from liberal Democrat to conservative Republican, agreed that the evidence militated against an anti-trust case,” Leibowitz told TPM.

The fact that we managed to have both Google and Google’s rivals unhappy, in an odd way that’s maybe unique to Washington, that puts us in the right place substantively, he claimed. When asked if Google’s $25 million lobbying budget for the duration FTC’s investigation helped, he said that lobbying makes the companies feel good and lobbyists feel good.

“At the end of the day, whether you want to say lobbying had any influence, or cancelled itself out because there was lobbying on both sides, if you’re going to do what lobbyists want you to do in a regulatory agency, you’re not doing your job.”

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Europe Investigating Google’s Privacy Policy

France’s data protection watchdog is questioning the legality and fairness of Google’s new privacy policy, which it said breached European laws.

The CNIL regulator told Google in a letter dated February 27 it would lead a European-wide investigation of the web search giant’s latest policy and would send it questions by mid-March.

Google said in January it was simplifying its privacy policy, consolidating 60 guidelines into a single one that will apply for all its services, including YouTube, Gmail and its social network Google+.

The U.S. Internet company also said it will pool data it collects on individual users across its services, allowing it to better tailor search results and improve service.

Users cannot opt out of the new policy if they want to continue using Google’s services.

“The CNIL and EU data authorities are deeply concerned about the combination of personal data across services: they have strong doubts about the lawfulness and fairness of such processing, and its compliance with European data protection legislation,” the French regulator wrote to Google.

Google plans to put the changes into effect March 1 and has rebuffed two requests from European regulators for a delay.

The tussle over data privacy comes at a delicate time for Google, whose business model is based on giving away free search, email, and other services while making money by selling user-targeted advertising.

It is already being investigated by the EU’s competition authority and the U.S. Federal Trade Commission over how it ranks search results and whether it favors its own products over rival services.

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Adobe Says No To Android’s Chrome

Chrome for Android will not run Flash Player, the popular software that Apple has famously banned, Adobe confirmed Wednesday.

The acknowledgment was no surprise: Last November, Adobe announced it was abandoning development of Flash for mobile browsers. In other words, Google missed the Flash boat by several months.

“Adobe is no longer developing Flash Player for mobile browsers, and thus Chrome for Android Beta does not support Flash content,” said Bill Howard, a group product manager on the Flash team, in an Adobe blog Tuesday.

The stock Android browser included with the operating system does support Flash, noted Howard.

Adobe explained its decision to halt work on Flash Player for mobile browsers as necessary to shift resources, notably to its efforts on HTML5, the still-developing standard that will ultimately replace many of the functions Flash has offered.

“We will continue to leverage our experience with Flash to accelerate our work with the W3C and WebKit to bring similar capabilities to HTML5 as quickly as possible,” Danny Winokur, the Adobe executive in charge of interactive development, said last year. He was referring to the World Wide Web Consortium standards body and WebKit, the open-source browser engine that powers Chrome and Apple’s Safari. “And we will design new features in Flash for a smooth transition to HTML5 as the standards evolve.”

Analysts read the move as a tacit surrender to the trend, first seen at Apple, to skip support for Flash on smartphones and tablets. In 2010, former Apple Steve Jobs had famously dismissed Flash as unsuitable for mobile devices because it was slow, drained batteries and posed security problems.

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Kindle Fire Raises Privacy Concerns

Amazon told a Massachusetts congressman that the Silk browser in its Kindle Fire tablet doesn’t pose a privacy threat to customers, but the lawmaker wasn’t satisfied with that statement.

U.S. Rep. Ed Markey (D-Mass.), the co-chairman of a congressional caucus on consumer privacy, on Tuesday released the results of questions he had put to Amazon CEO Jeff Bezos in October about Silk and the data it collected.

Markey wasn’t happy with Amazon’s answers.

“Amazon’s responses to my inquiries do not provide enough detail about how the company intends to use customer information, beyond acknowledging that the company uses this valuable information,” said Markey in a statement.

“Amazon states ‘Customer information is an important part of our business,’ but it is also important for customers to know how the company uses their personal information,” Markey continued. “Amazon is collecting a massive amount of information about Kindle Fire users, and it has a responsibility to be transparent with its customers. I plan to follow-up with the company for additional answers on this issue.”

Silk, which is based on the open-source WebKit engine, connects to Amazon’s cloud service and servers by default. The service will handle much of the work of composing Web pages, pre-rendering and pre-fetching content, and squeezing the size of page components, a way, claimed Amazon, to speed up browsing on low-powered devices like the Kindle Fire.

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Yahoo Creates Search Tools For Smartphones

Yahoo wants to aid in smartphone owners finding mobile applications and information about them.

On Thursday, the company is debuting a feature in its search engine called App Search, as well as application search tools for Android and iPhone devices named AppSpot.

Both the new App search feature and the mobile search tools can be used to seek applications for iPhone and Android devices, although the company expects to expand that scope in the future.

For now, Yahoo has indexed the mobile application catalogue of the Android Market and of the Apple App Store, and is convinced that it can do a better job than the search tools of those two online shops.

Finding information about mobile applications, like descriptions, ratings, reviews and recommendations, is at a rudimentary stage similar to web search in the mid-1990s, Seth said.

The way Yahoo sees it, many people today struggle to find the right mobile application among the hundreds of thousands available for Android and iPhone devices.

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