Nokia Slashes Smartphone Prices

Nokia has lowered the price of smartphones across its entire portfolio in an attempt to slow the decline of its share in the higher-end of the cellphone market, two industry sources said on Tuesday.

One of the sources with direct knowledge of Nokia’s pricing said the company’s flagship model, the N8, the multimedia phone C7, as well as the business user-targeted E6, saw the steepest cuts of around 15 percent.

Other price cuts were smaller, both sources said. “There are no very big cuts per model, but the scale — across the portfolio — is unseen for a very, very long time,” said one of the sources, who works at a European telecom operator.

A Nokia spokesman declined to comment on specific prices and said changes were part of its normal business. “It’s business as usual,” he said.

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