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Is Facebook Going Video?

February 9, 2016 by  
Filed under Around The Net

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Facebook is contemplating the development of a dedicated service or page where users will be able watch videos and not be bothered by other content.

The social network continues to see surging interest in video. During one day last quarter, its users watched a combined 100 million hours of video. Roughly 500 million users watch at least some video each day.

That’s a lot of video and a lot of viewers, and Facebook wants to capitalize on it.

“We are exploring a dedicated place on Facebook for when they just want to watch videos,” CEO Mark Zuckerberg said Wednesday during a conference call to discuss Facebook’s quarterly financial results.

But he was tight-lipped on how the video might actually be presented.

Asked if a stand-alone video app is in the cards, he mentioned the success of Messenger and a Facebook app for managing Pages. “I do think there are additional opportunities for this and we’ll continue looking at them,” he said.

Facebook wants to encourage more video viewing because it keeps users on the site longer, helping it to sell more ads.

“Marketers also really love video and it’s a compelling way to reach consumers,” COO Sheryl Sandberg said during the call.

Zuckerberg has been watching the growth of video for osme time. At a town hall meeting in November 2014, he predicted, ”In five years, most of [Facebook] will be video.”

And it’s likely that most of that video will be consumed over mobile networks.

Among Facebook’s heaviest users — the billion people who access it on a daily basis — 90 percent use a mobile device, either solely or in addition to their PC.

It’s financial results for the fourth quarter were strong. Revenue was $5.8 billion, up 52 percent from the same period in 2014, while net profit more than doubled to $1.6 billion.

http://www.thegurureview.net/aroundnet-category/facebook-exploring-a-dedicated-video-service.html

Is GM Reconsidering Facebook

July 12, 2012 by  
Filed under Around The Net

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General Motors Co and Facebook Inc are in talks about the return of the U.S. automaker as a paid advertiser almost two months after GM said it would stop running ads on the social networking website, sources close to the situation said on Tuesday.

Although the two companies remain far from reaching an agreement, Facebook executives have actively courted the world’s largest carmaker. One source said Facebook was not pushing for GM’s immediate return, but offered to provide data showing the effectiveness of the website’s paid ads.

Facebook Chief Operating Officer Sheryl Sandberg sent GM Chief Executive Dan Akerson an e-mail urging the company to reconsider its decision shortly after the third-largest U.S. advertiser pulled its ads in May, a move that undermined confidence in Facebook on the eve of its highly-anticipated initial public offering, according to sources who were not permitted to speak publicly because the talks are ongoing.

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