Yahoo On A Buying Spree

Yahoo has purchased a mobile gaming company, Loki Studios, taking its total acquisitions this month to four.

The company said over the weekend it welcomed Loki, Astrid, GoPollGo and MileWise to its growing mobile team. “We recently added 22 entrepreneurs to our growing mobile team,” the company said in a Twitter message in a possible reference to some of the people from the four companies who have moved to Yahoo.

Loki’s flagship application is its location-aware game, Geomon. “We are thrilled to be joining the exceptional folks at Yahoo!. We believe fully in their commitment to creating outstanding mobile products,” the Loki team said on their website.

Earlier in the week, Yahoo also acquired GoPollGo, a social polling tool. The company’s founder and team said they were moving to Yahoo, and would no longer be supporting their offerings.

It is not clear whether Yahoo has bought all these companies for their products and technology or just to get their experienced staff in the area of mobile as it tries to build up its own mobile capabilities. The way the services are being shut down suggests that their user base did not particularly interest Yahoo. The company could not be immediately reached for comment.

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Will Zynga Survive?

Nobody expected Zynga’s results for this quarter to be great, so nobody was exactly surprised when the company announced a decline in almost every number that matters. It turned a small profit, but that’s a bright spot in an otherwise deeply unimpressive set of results. The really important figures – the number of people playing and, crucially, the number of people paying – are all down. Zynga’s business may not be hemorrhaging money, but it’s losing audience, and in a business so heavily focused on scale, that’s a really bad thing.

The company likes to present itself as being on the cusp of a turnaround, or perhaps already embarked upon a slow but steady turn. If so, it’s the oddest turnaround imaginable. The firm’s MAUs – Monthly Active Users – dropped from 292 million to 253 million year on year, so nearly 40 million people have simply stopped logging in to a Zynga game even once a month. Worse still, though, is the disproportionate fall in the number of Monthly Unique Payers – those who make at least one transaction during a month-long period. This number fell from 3.5 million to 2.5 million, a precipitous year-on-year drop of almost 30%.

It bears emphasising just how bad that actually is. For a social gaming business, MUPs are the real customers. There is huge value to having a large audience (MAUs), of course, and companies need to be very careful about not trying to force players into becoming paying customers before they’re good and ready – but ultimately, non-paying users are like footfall in a store. They’re not customers, in a strict business sense. Zynga’s not-quite-so-bad loss of 13% of its players (MAUs) is a side-show compared to the fact that it’s lost 30% of its paying customers (MUPs). Imagine, by comparison, a shop loudly announcing that the number of people walking past its window had fallen 13%, distracting from the fact that the number who came in and bought something had fallen 30%.

Of course, the two figures are related, and the disproportionately large drop in MUPs figures into that relationship to some degree. The process of encouraging players of a social game to spend money is focused around a number of principles, but the key temptation lies in buying items or currency that will give you the ability to match or overtake your friends’ progress, or to create a fantastic character, farm, castle or whatever which will “impress” the many friends who are also playing the same game.

For that psychology to work, of course, you actually need to have lots of friends playing the game. Most social games, as the name suggests, don’t work terribly well if you don’t have friends active in the game. “Active” is a key aspect here too – if you see that your friends are losing interest, logging in less often or spending less time tending to their farm, castle, town or whatever, then you also tend to lose interest rapidly. Hence, a game that gives the impression of being “in decline” – with players losing interest in some visible manner – will likely experience a precipitous decline in revenue, because even though lots of people are still playing, the sense of decline removes the key psychological drive to spend money on the game. (It doesn’t help, of course, that social game operators have established a pattern of shutting down unsuccessful games rapidly, which creates a feedback loop in which players are unwilling to spend money on a game they think might be in commercial trouble.)

The psychology of what Zynga is experiencing is clear enough, then, but the figures on the bottom line are still pretty dreadful. Whatever the reasons or the mechanism, the company is losing paying customers, and that kind of damage is extremely hard to recover from.

A stark contrast to Zynga’s woes can be found on the other side of the Pacific, where mobile developer GungHo this week topped a $9 billion valuation on the Osaka Stock Exchange, making it into a larger mobile gaming company than even fellow Japanese giants GREE and DeNA. GungHo’s valuation is ridiculous, a bubble that will inevitably pop in relatively short order, but there’s a genuine success driving the excitement – a single game, Puzzle and Dragons, which is the most successful mobile game in Japan (and is launching in other territories as well). Puzzle and Dragons reportedly makes about $2 million a day; it certainly makes enough to justify prime-time adverts in evening slots on Japanese TV.

GungHo is an extreme example of a phenomenon which is completely unavoidable in the social and casual game sphere. Mobile utterly dominates this sphere. Facebook, it turns out, was a flash in the pan in gaming terms. Smartphones, and to some extent tablets (though they’re arguably more “midcore”), are the social gaming platforms of today. Zynga, for all its cash (the company still has plenty of liquid assets), its clout and its former dominance, still hasn’t made a successful transition to being a mobile-first company. Clinging to the wreckage of the Facebook social gaming model which it so successful exploited (in doing so, perhaps hastening the downfall), Zynga is being overtaken time and again by smaller companies who have mobile gaming in their DNA from the outset. With this week’s results came a fresh claim that the company will be focusing more heavily on mobile, but a good, nimble firm would have accomplished that focus shift 12 months ago, at least. Zynga right now feels like it’s plodding along in everyone else’s wake.

The other great white hope for the company, of course, is gambling. It has cautiously launched gambling services – what it calls “real money gaming” – in the UK, and wants to expand into other territories. Plenty of pundits like to tap their noses sagely and suggest that Zynga will become a gambling giant down the line – although in doing so, they’re just following in the well-worn footsteps of a large number of video games industry pundits, executives and even developers who have regarded the gambling industry with something like the avaricious wonder of wannabe prospectors hearing about a new gold rush.

I don’t see any gold rush for Zynga in “real money gaming”. Investors and executives consistently overstate the allure and possibilities of this kind of gaming, because by dint of being investors and executives, they tend to be exactly the sort of person who is very attracted to gambling risks (you wouldn’t have an investment, or a career, anywhere within spitting distance of tech stocks otherwise). Moreover, by moving into the online gambling arena, Zynga is entering a market that’s already incredibly crowded with companies who are deeply, deeply expert in this field – not just in the customer-facing psychology of the casino, but also in the legal and regulatory minefield of operating a gambling enterprise online. Many major markets simply aren’t open to this kind of business; most others require you to jump through all manner of hoops simply in order to set up shop. The notion of Zynga having an open goal in “real money gaming” is born either from complete naivety or utter desperation – it could make money in the gambling business, but it has its work cut out for it.

It’s worth highlighting, all the same, that Zynga did make a small profit this quarter – it may only be one bright spot, but it’s bright all the same. The company’s scale still also arguably works in its favour, allowing it to buy talent and IP that smaller firms could never afford. Yet after several grim quarters, it’s also worth highlighting that talk of a “turnaround” is optimistic at best. Something about Zynga – its culture, its leadership or a combination of both – is blocking this company from moving in the agile, intelligent way a firm in its position desperately needs. Inventing fairy stories about the magical potential of gambling games or constantly reassuring the world that a pivot to mobile is definitely happening any day now won’t cover up the cracks for much longer. If Zynga wants the world to buy the “turnaround” story, it needs to start showing evidence; if not, it needs to start making big changes, starting right at the top.

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Is Twitter Home To Malware?

Security outfit Trusteer has recently identified an active configuration of TorRAT targeting Twitter users. The malware launches a Man-in-the-Browser (MitB) attack through the browser of infected PCs, gaining access to the victim’s Twitter account to create malicious tweets.

Dana Tamir, Enterprise Security Director for Trusteer the malware, which has been used as a financial malware to gain access to user credentials and target their financial transactions, now has a new goal: to spread malware using the online social networking service. At this time the attack is targeting the Dutch market. But since Twitter is used by millions of users around the world, this type of attack can be used to target any market and any industry.

The attack is carried out by injecting Javascript code into the victim’s Twitter account page. The malware collects the user’s authentication token, which enables it to make authorized calls to Twitter’s APIs, and then posts new, malicious tweets on behalf of the victim.

Tamir said that the attack is particularly difficult to defend against because it uses a new sophisticated approach to spear-phishing. Twitter users follow accounts that they trust. Because the malware creates malicious tweets and sends them through a compromised account of a trusted person or organization being followed, the tweets seem to be genuine. The fact that the tweets include shortened URLs is not concerning: Twitter limits the number of characters in a message, so followers expect to get interesting news bits in the form of a short text message followed by a shortened URL. However, a shortened URL can be used to disguises the underlying URL address, so that followers have no way of knowing if the link is suspicious.

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Citrix Goes To The Cloud

Citrix System’s GoToWebcast has become generally available in North America and Europe, offering users a cloud-based webcasting tool for up to 5,000 participants.

The subscription-based GoToWebcast allows users to broadcast unlimited audio and video presentations to live and on-demand audiences that can access them using mobile devices such as Apple’s iPhones and iPads, or Android-based smartphones and tablets.

To simplify administration, GoToWebcast has a five-step wizard that walks users through setting up their event. Users are first asked to schedule the event, including deciding audience size and if the web cast should be available on-demand or live with an archive. Users are then asked to select registration alternatives, multimedia options, choose what content to upload and finally decide on security and email settings.

In addition to audio and video, users can upload presentation documents, chat with attendees, conduct polls and link to social media channels. Citrix didn’t announce any pricing for the new service, only saying that users pay a fixed monthly fee.

The company also released a beta version of GoToWebinar with HDFaces for the 500- and 1,000-attendee plans. HDFaces is a video conferencing technology that lets up to six presenters lead interactive Q&A sessions, host panel discussions, or do demonstrations in high-definition.

The announcement comes after the recently announced availability of HDFaces for up to 100 participants in GoToWebinar and GoToTraining sessions, as Citrix adds high-definition video across its GoTo portfolio.

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EPIC Wants Biometric Data From The FBI

The Electronic Privacy Information Center (EPIC) has pressed the US Federal Bureau of Investigation (FBI) for access to its database of US citizens’ biometric data.

EPIC already tried to get access twice last September, and now it is trying again. It said that it has sent repeated freedom of information act requests regarding the database, and that the FBI has failed to respond. Now it has filed a lawsuit for access (PDF).

It warned that the Next Generation Identification system (NGI) is a massive database that “when completed, [will] be the largest biometric database in the world”.

The NGI will use CCTV systems and facial recognition, and it includes DNA profiles, iris scans, palm prints, voice identification profiles, photographs, and other “identifying information”.

The FBI has an information page about the NGI, and there it said that photographs of tattoos are also included and that the system is designed to speed up suspect detection and response times.

“The NGI system will offer state-of-the-art biometric identification services and provide a flexible framework of core capabilities that will serve as a platform for multimodal functionality,” it said.

“The NGI Program Office mission is to reduce terrorist and criminal activities by improving and expanding biometric identification and criminal history information services through research, evaluation, and implementation of advanced technology”.

In its lawsuit EPIC said that the NGI database will be used for non law enforcement purposes and will be made available to “private entities”.

EPIC said that it has asked the FBI to provide information including “contracts with commercial entities and technical specifications”.

It said that so far it has received no information from the FBI in response to its requests.

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Is Android Safer Than iOS?

The general consensus is that iOS apps tend to be somewhat safer than their Android counterparts. Apple goes to great lengths to have apps vetted and as a result far fewer iOS apps end up with malware or security issues.

However, a new report fresh out of Appthority claims iOS apps have their fair share of issues and in some respects then can pose an even greater security risk than Android apps. The report covered the top 50 apps from the Apple App Store and Google Play and found that iOS apps exhibited riskier behaviour.

“The majority of iOS apps track for location (60%), share data with advertising or analytics networks (60%) and have access to the user’s contact list (54%). A small percentage of iOS apps also had access to the user’s calendar (14%),” the report found.

However, Android fans shouldn’t be too happy since their platform is not far behind. Half of them share data with ad networks or analytics companies, while 42 percent tracked location. Slightly better, but nothing to be proud about.
One of the most worrying findings is that both Android and iOS apps don’t do much to prevent personal data from leaking from our devices. Not a single iOS app analyzed in the study used encryption to send and receive data, and neither did 92 percent of Android apps.

So while it might seem that Android is a somewhat better platform for users with privacy concerns, both Google and Apple are pants at that sort of thing.

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Facebook Goes DRAM

Facebook has come up with a data cache which runs on flash memory instead of DRAM. Dubbed McDipper it saves money while still delivering higher performance than disk.

The system is a Facebook-built implementation of the popular memcached key-value store the only difference is that runs on flash memory rather than pricier DRAM. Memcached is the open-source key-value store that caches frequently accessed data in memory so applications can access and serve it faster than if it were stored on hard disks.

Facebook runs thousands of memcached servers to power its various applications. The only downside is that it is expensive. McDipper can handle working sets that had very large footprints but moderate to low request rates. It provides up to 20 times the capacity per server and still supports tens of thousands of operations per second.

According to Gigaom, Facebook has deployed McDipper for a handful of these workloads. This has reduced the total number of deployed servers in some pools by as much as 90 per cent while still delivering more than 90 per cent of get responses with sub-millisecond latencies.

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LinkedIn DropS BWP API

LinkedIn has shut off its API access to “Bang With Professionals,” a Web service that was intended to facilitate more, say, intimate connections among users of the business-oriented social networking site.

The service was designed to allow LinkedIn users to anonymously search for people in their LinkedIn network who would be interested in meeting up for casual sex.

“We all had a good laugh,” the founders of Bang With Professionals said on last Friday on the website, less than a month after its launch. “We all knew it was a matter of time before our API key was revoked.”

LinkedIn said it shut off API (application programming interface) access for the free site, which was intended to work on all desktops and mobile devices, because it violated the social network’s terms of use in a manner that was “inconsistent with the goals of our developer program.”

Among other things, API access isn’t allowed for any application that contains or displays adult content.

Data about the site’s 6,000 subscribers is safe and all their user IDs have been deleted, the founders said. The only thing that remains now is the site’slanding page.

The origins of Bang With Professionals are not unique in the fast-paced social networking landscape. The site was built “by two guys in three days,” the landing page says. The total launch cost was US$57: $40 for stock images, $12 for the domain name and $5 for an account on the server CloudFlare.

The Twitter handle for the site has since been deactivated, but at press time, the Bang With Professionals blog on Tumblr was still accessible.

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FTC Defends Google Decision

The FTC defended its decision to let Google carry on with its anti-trust-like antics, while other regulations in civilized nations are planning to put the boot in.

The US Federal Trade Commission reached a settlement with Google which really did little to stop the company using its dominance to push down search results from its competitors. The move attracted considerable criticism because it followed a letter from US senators to go easy on the search engine because it was good for US jobs.  We guess they mean the jobs of US senators who Google paid campaign contributions.

Google promised to change the ways it presents some search results and runs search advertising, but was exonerated of the results bias claims. Rivals including Yelp and Microsoft claimed that Google had favored its own product results over those of its competitors and called for the anti-trust case. What makes the case look more suspect is that the EU is less frightened of actually fining Google or forcing it to behave. Indeed indications from Brussels are that it has not only agreed with the rival’s complaints but will do something about it if Google does not pull finger.

But FTC chairman Jon Leibowitz told Talking Points Memo that the agency’s decision was legally sound and would be beneficial to competition and consumers. Under facts we found, all five of us, from liberal Democrat to conservative Republican, agreed that the evidence militated against an anti-trust case,” Leibowitz told TPM.

The fact that we managed to have both Google and Google’s rivals unhappy, in an odd way that’s maybe unique to Washington, that puts us in the right place substantively, he claimed. When asked if Google’s $25 million lobbying budget for the duration FTC’s investigation helped, he said that lobbying makes the companies feel good and lobbyists feel good.

“At the end of the day, whether you want to say lobbying had any influence, or cancelled itself out because there was lobbying on both sides, if you’re going to do what lobbyists want you to do in a regulatory agency, you’re not doing your job.”

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AP Goes With Twitter

The Associated Press began using its official Twitter account as an advertising platform on Monday, as the news organization looks for new ways to generate revenue.

Samsung Electronics Co Ltd was the first sponsor on the @ap account for breaking news, which is followed by 1.5 million Twitter users. The South Korean electronics maker’s initial “SPONSORED TWEET” promoted its events at the 2013 Consumer Electronics Show in Las Vegas this week.

AP did not disclose financial details of the arrangement.

Twitter, which sells ads directly to make money from the social media’s monthly base of 200 million users, will not receive any proceeds from the AP-Samsung deal.

The AP called the initiative part of a new business strategy and stressed that sponsored tweets will clearly be labeled to differentiate them from news tweets.

The ads provide AP a new income source as news organizations from newspapers to television face severe revenue declines in the face of high production costs.

While the AP was founded in 1846 by U.S. newspapers as a breaking news conduit, only 22 percent of its revenue comes from member fees. Photo licensing, advertising on its news application AP Mobile and YouTube channel are other revenue streams.

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