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Microsoft Goes Underwater

February 12, 2016 by  
Filed under Computing

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Technology giants are finding some of the strangest places for data centers these days.

Facebook, for example, built a data center in Lulea in Sweden because the icy cold temperatures there would help cut the energy required for cooling. A proposed Facebook data center in Clonee, Ireland, will rely heavily on locally available wind energy. Google’s data center in Hamina in Finland uses sea water from the Bay of Finland for cooling.

Now, Microsoft is looking at locating data centers under the sea.

The company is testing underwater data centers with an eye to reducing data latency for the many users who live close to the sea and also to enable rapid deployment of a data center.

Microsoft, which has designed, built, and deployed its own subsea data center in the ocean, in the period of about a year, started working on the project in late 2014, a year after Microsoft employee, Sean James, who served on a U.S. Navy submarine, submitted a paper on the concept.

A prototype vessel, named the Leona Philpot after an Xbox game character, operated on the seafloor about 1 kilometer from the Pacific coast of the U.S. from August to November 2015, according to a Microsoft page on the project.

The subsea data center experiment, called Project Natick after a town in Massachusetts, is in the research stage and Microsoft warns it is “still early days” to evaluate whether the concept could be adopted by the company and other cloud service providers.

“Project Natick reflects Microsoft’s ongoing quest for cloud datacenter solutions that offer rapid provisioning, lower costs, high responsiveness, and are more environmentally sustainable,” the company said.

Using undersea data centers helps because they can serve the 50 percent of people who live within 200 kilometers from the ocean. Microsoft said in an FAQ that deployment in deepwater offers “ready access to cooling, renewable power sources, and a controlled environment.” Moreover, a data center can be deployed from start to finish in 90 days.

Courtesy- http://www.thegurureview.net/aroundnet-category/microsoft-goes-deep-with-underwater-data-center.html

HTC To Make the Next Google Nexus Tablet

October 1, 2014 by  
Filed under Consumer Electronics

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Google Inc has chosen HTC Corp to develop and deliver its upcoming 9-inch Nexus tablet, the Wall Street Journal reported, citing people familiar with the matter.

Google had been mulling HTC as a potential Nexus tablet partner since last year and HTC engineers have been flying to the Googleplex in Mountain View in recent months to work on the project, the report said.

Google’s decision to pick HTC reflects its long-term strategy of building a broad base of partners from device to device to prevent any one manufacturer from gaining a monopoly, the report said.

That may also be one of the reasons why Google chose HTC over bigger rivals Samsung Electronics Co Ltd, maker of the Nexus 10 tablet.

Google and HTC declined to comment on the report.

Source

Will Microsoft Sell The Surface RT For $199?

August 23, 2012 by  
Filed under Around The Net

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Microsoft’s Surface for Windows RT tablet will sell for $199 when it ships on Oct. 26, according to an unidentified source in an Engadget story.

At that price, Microsoft would surely be selling below its costs, analysts said. However, Microsoft could take the loss in hopes of making up revenues on apps and media sales for the device.

Also, Microsoft would be trying to make an impact against the Nexus 7 and Kindle Fire sold at the same $199 price, since Microsoft arrived arrived late to the tablet game.

Engadget said it learned the price from an inside source at Microsoft’s recent Tech Ready15 conference, where launch details for Surface were announced.

Microsoft said the Surface tablet would be priced in-line with Windows RT tablets from other makers such as Asus, which hasn’t announced a price. However, given the components in the Surface and other Windows RT tablets, analysts have suggested it could cost more than $600.

Source…

Is GM Reconsidering Facebook

July 12, 2012 by  
Filed under Around The Net

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General Motors Co and Facebook Inc are in talks about the return of the U.S. automaker as a paid advertiser almost two months after GM said it would stop running ads on the social networking website, sources close to the situation said on Tuesday.

Although the two companies remain far from reaching an agreement, Facebook executives have actively courted the world’s largest carmaker. One source said Facebook was not pushing for GM’s immediate return, but offered to provide data showing the effectiveness of the website’s paid ads.

Facebook Chief Operating Officer Sheryl Sandberg sent GM Chief Executive Dan Akerson an e-mail urging the company to reconsider its decision shortly after the third-largest U.S. advertiser pulled its ads in May, a move that undermined confidence in Facebook on the eve of its highly-anticipated initial public offering, according to sources who were not permitted to speak publicly because the talks are ongoing.

Source…

Google Jumps Into Mobile Payments

March 28, 2011 by  
Filed under Smartphones

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Google is joining Citigroup and Mastercard to establish a mobile payment system that will turn Android phones into a kind of electronic wallet, the Wall Street Journal said, citing people familiar with the matter.

The new system, which is in its early stages, will allow consumers to wave their Android phones in front of a small reader at the checkout counter to make payments, the Journal reported. 

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