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MS Office Demand Fizzles
After a promising start, downloads of Microsoft’s free Office for the iPhone quickly nosedived, as the latest data from a mobile app analytics company showed.
But at least 200,000 copies of the small suite — iPhone versions of Word, Excel and PowerPoint — were downloaded in the first six days.
Distimo, a Dutch firm that tracks app store market data for several platforms, including Apple’s iOS, Google’s Android, and Microsoft’s Windows 8 and Windows Phone, said Office Mobile for the iPhone debuted in the No. 10 spot on June 15, the day after Microsoft launched the free app.
That was Office Mobile’s peak: On June 16, Office Mobile slipped to the No. 19 position among all free iPhone apps, then continued to slide throughout the week of June 17-23, starting that seven-day stretch at No. 36, falling to No. 86 by Friday, June 21, and ending at No. 299 on June 23.
From June 24 to July 6, Office Mobile was not on Distimo’s leaderboard, which lists only the top 400 downloaded apps.
The number of downloads of Office Mobile for iPhone is unknown — Distimo requires a paid account to show developers the estimated downloads of their apps and those of competitors, and did not reply to questions Sunday — but the tally was probably significant.
According to Distimo, to place in the App Store’s No. 10 spot, an app must average 72,000 downloads daily. Office Mobile was ranked No. 10 on June 15. Apps ranked at No. 50 averaged 23,000 downloads daily: Office Mobile held position at No. 50 or lower for five consecutive days.
Those numbers implied that at least 200,000 copies of Office Mobile were downloaded in the six days between June 15 and June 20.
Likewise, the sharp decline of Office Mobile’s position in the App Store’s free list after just a week hints at a pent-up demand that was quickly satisfied.
Although rumors of Office on iOS had circulated since the iPad’s 2010 introduction, they heated up last November when reports claimed Microsoft would launch a mobile version of the suite this year and tie the software to Office 365. At the time, most analysts agreed that Office 365 was the smart move because it could boost interest in the subscription concept Microsoft has bet will result in more, and more regular, revenue from its Office cash cow.
Linking Office on iOS to Office 365 would also let Microsoft avoid the Apple “tax,” the 30% cut that Apple takes from all App Store sales.
Only Office 365 subscribers can use Office Mobile. Subscriptions range from the consumer-grade Office 365 Home Premium, which costs $100 annually, to several business plans that start at $150 per user per year and climb to $264 per user per year.
Apple’s iCloud Could Have A Secret Objective?
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Many analysts have come to the conclusion that Apple’s iCloud may not be designed to appeal to new customers. Apple’s iClouds service true objective is to keep existing customers locked into Apple’s iOS environment. Forester’s Charles Golvin went on to say that for people who own one or more iOS devices, they’re going to discover an even better experience.
Charles Govin also said Apple’s iCloud will keep customers because once they’ve used the service; they will hesitate to leave the Apple ecosystem because they will lose all the data they have stored. Since they do not have to worry about where their content is stored, it will make them feel that much more satisfied with their smartphone or tablet, and means that the next time they go to buy one, they’re more likely to buy from Apple.
Furthermore, Carolina Milanesi of Gartner told Computerworld, “The most important thing is that it is a complete cloud package. It shows the benefit of living in the Apple ‘house. It will be a way for Apple to retain customers in the face of a rising tide of Android-based smartphones, and growing competition from media tablets that run Google’s operating system.”
Sony Hacked Again
May 29, 2011 by admin
Filed under Around The Net
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More than 2000 users of Sony Ericsson’s Canadian Website are impacted by the latest hack attack to hit a battle worn Sony. Sony Ericsson is joint mobile phone venture between Sony and Ericsson. According to Sony hackers made off with e-mail addresses, passwords and phone numbers–but no credit card details. Sony has now shut down the affected site. Around 1000 of the stolen records from the Sony Canadian Website are already online, posted by Idahc, a “Lebanese grey-hat hacker”.
“Sony Ericsson’s Website in Canada, which advertises its products, has been hacked, affecting 2000 people,” a Sony spokesperson told AFP. “Their personal information was posted on a Website called The Hacker News. The information includes registered names, email addresses and encrypted passwords. But it does not include credit card information.”
“Sony Ericsson has disabled this e-commerce Website,” Sony detailed to IDG News. “We can confirm that this is a standalone website and it is not connected to Sony Ericsson servers.” For security, Sony has shut down the Canadian Sony Ericsson eShop page, which currently reads: “D’oh! The page you’re looking for has gone walkabout. Sorry.”
AOL Launches Professional Division
May 19, 2011 by admin
Filed under Around The Net
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AOL Inc is launching a professional division called AOL Industry on Monday geared towards capturing the government, energy and defense executives attention.
The idea is to bring the use of social media, video and design from consumer-oriented sites and apply it to media for business professionals.
“(Trade media) hasn’t done as good a job at innovating as consumer media,” said Jay Kirsch, vice president and general manager of AOL Industry, who pitched the idea to AOL at the end of last summer.
“If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business.”
AOL Energy rolled out first and will be followed by AOL Government and AOL Defense in June. AOL Industry is not charging a subscription for access and will not have a print component.
iPhone Gaining on Nokia’s Dominance
May 11, 2011 by admin
Filed under Smartphones
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Apple’s iPhone is moving closer and closer to Nokia’s top spot in smartphones globally, according to first-quarter 2011 results reported by IDC on Thursday.
With the iPhone in the second spot, BlackBerry maker Research In Motion dropped to third after finishing second a year ago, IDC said. 99.6 million smartphones shipped in the first quarter, out of 372 million mobile phones overall.
Nokia sold 24.2 million smartphones in the first quarter, holding on to its global smartphone lead despite announcing that it will move from Symbian to Windows Phone as its main smartphone operating system in next few years, IDC said. Nokia “may find itself in danger of ceding market share as the competition ramps up,” IDC said.
Apple shipped 18.7 million iPhones in the first quarter, IDC said, a new record for a single quarter, “and inched closer to market leader Nokia, with fewer than 6 million units separating the two companies,” IDC noted.
Apple also had triple-digit growth in the U.S., with the Verizon Wireless CDMA iPhone 4, and in greater China.
RIM, while down from second place where it was a year ago, remained in third place from the fourth quarter of 2010. The majority of RIM’s shipments are older, lower-cost devices, IDC noted, a trend that will continue in the second quarter.
Samsung finished fourth in smartphones for the first quarter, with 10.8 million smartphones shipped, while HTC finished fifth, with 8.9 million shipped.
Samsung grew the most of any vendor for the first quarter — 350% year-over-year. Samsung has a multiple-OS strategy and sells mostly Android smartphones, including Galaxy S phones, as well as Windows Phone 7 and Wave devices.
Laptop Users Still Prefer USB Modems
Mobile data users still overwhelmingly prefer USB modems for keeping PCs and other devices connected while on the go, but they may turn more to built-in cellular radios and portable Wi-Fi hotspots over the few years, according to ABI Research.
Despite the growing market for connected tablets and the availability of laptops and netbooks with high-speed cellular modules built in, worldwide shipments of USB modems still surpass embedded 3G and 4G modules by three to one, ABI said in a report Monday. But by 2016, that ratio may change to near an even split, said ABI analyst Jeff Orr.
Mobile operators including AT&T, Verizon Wireless and Clearwire give consumers the option of buying a laptop or netbook with an integrated cellular module. Those computers let subscribers go online almost anywhere without using up a USB port or carrying around a separate piece of hardware that sticks out of the side of the system.
Built-in modems lock buyers into one carrier or network technology for the life of the device, which most consumers and enterprises don’t want, Orr said. They buy USB modems because they can be easily discarded when a better network comes along, he said. Prices are low and often there is no early termination fee for getting out of the carrier data contract. “That device becomes almost disposable,” he said.
One problem with built-in modems is that wireless technology changes faster than most users want to change computers. For example, the past three years — a typical PC lifetime — have seen the construction of both a WiMax and an LTE network in many cities around the U.S., offering 10 times or more the speed of 3G networks.
The market for embedded modems is still fairly small, according to ABI. In 2010, only about 5% of laptops worldwide shipped with built-in cellular modems, Orr said. Among netbooks, 17% came with modems, but overall shipments were much smaller for netbooks than for laptops. Meanwhile, 40% of tablets came with such modems, but the overall tablet market was smaller still.
Microsoft Eyeing More Software For The iPad
February 2, 2011 by admin
Filed under Around The Net
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The current rumor on the street is that Microsoft might be looking beyond the recently released OneNote for iPad. Insiders are saying Microsoft is closely monitoring the number of downloads of OneNote for iPad/iPhone/iPod Touch to perhaps gauge the possible interest in adding more productivity software for Apple iOS suite of products. Read More…..