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Will Intel’s Tablet Gamble Work?
Earlier this year Intel caused quite a stir when CEO Brian Krzanich announced the company’s ultimate goal is to make $99 tablets a reality. So far Intel has failed to gain much market share in the tablet space, dominated by cheaper ARM application processors and Android.
However, Bay Trail-T has a good chance to turn things around. The new chip can easily take on high-end ARM parts and in most cases, wipe the floor with them. Since it’s an x86 part, it can also be used in Windows 8.1 tablets. However, the price was a problem. Intel’s official Bay Trail-T prices range from $32 to $37, making the chips significantly more expensive than mid-range and low-end ARM parts. However, many vendors are said to be getting discounts and paying a bit less, in the $20 to $30 range.
Things may be about to change. According to Digitimes, Intel is planning to spend up to $1 billion on tablet chip subsides. The cash should sweeten the deal for vendors willing to give Intel SoCs a go. Since we are talking about relatively low average selling prices, Intel could use the cash to practically halve the prices and offer Bay Trail-T parts for as little as $10. This would make them competitive overnight, as high-end ARM SoCs like the Exynos 5 and Tegra 4 are estimated to cost well over $20.
Intel has a long tradition of overspending on marketing. A few years ago it showed Ultrabook vendors with $300 million worth of market development funding and it has a huge Core marketing program. Intel recently announced that it would start treating Atom and Core equally, hence the move would make sense. Since Core lifecycles are getting longer, Intel could simply shift some of the funding to Atom products, namely tablet parts like Bay Trail-T.
The only problem? Well the report comes from Digitimes and the site’s hit and miss track record has been on the “miss” side lately, so take it with a grain of salt.
Intel’s Bay Trail M Is On The Way
Intel launched its Bay Trail-M ultra low voltage processors for netbooks and mobile devices over the weekend. According to CPU World the new mobile CPUs, branded this time as Celeron and Pentium, can manage twice the CPU performance, and up to three times faster graphics.
They do all that while using the same amount of juice as their “Cedar Trail” predecessors. Most chips have higher clock speeds than N2805, N2810 and N2910 SKUs and come with Burst Performance technology. They can operate at a higher maximum operating temperature which makes them easier to cool. Finally, in addition to 4 N28xx/N29xx Celerons Intel also released Pentium N2920.
Then there are new dual-core Bay Trail-M microprocessors like the Celeron N2806, N2815 and N2820 which can operate at frequencies from 1.6 GHz to 2.13 GHz, when going downhill had the wind is behind them. They also have the maximum burst speed ranging from 2 GHz to 2.39 GHz. The processors come with 1 MB L2 cache, Ivy Bridge graphics clocked at 311 MHz and up to 756 MHz, and support for DDR3L-1066 memory. The N2806 has 4.5 Watt TDP while the N2815 and N2820 have 7.5 Watt TDP. All of the Celeron N28xx processors are priced at $132.
Two new quad-core microprocessors are Celeron N2920 and Pentium N3520. The CPUs have 2 MB L2 cache, and run at 1.86 GHz and 2.17 GHz respectively, with burst frequencies reaching 2 GHz and 2.42 GHz. Both parts integrate Ivy Bridge graphics, that can be clocked as high as 854 MHz. The Celeron can deal with DDR3L-1066 memory, and the Pentium supports 1333 MHz memory data rate. They fit into 7.5 Watt power envelope. The official prices of Celeron N2920 and Pentium N3520 are $132 and $180.
Does Wall Street Like Intel’s Mobile Plan?
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In recent months Intel’s new CEO Brian Krzanich and President Renee James made several interesting statements, signalling to Wall Street that the chipmaker gets it – it has to do more in mobile.
With smartphone shipments expected to hit one billion per year as early as next year, Intel’s newfound love of mobile chips is hardly surprising. In recent months Intel told the world that it’s now treating Atom just like Core, which means Atom will no longer look like an unwanted stepchild. On the face of it this is good news for shareholders and investors, but scratch the surface it doesn’t look too encouraging.
As a result, most analysts expect Intel to post lacklustre results on Tuesday, which is hardly surprising given the state of the PC market, which is still the bulk of Intel’s core business. Analysts expect revenue of $13.47 billion, 0.1 percent higher year-on-year, but earnings per share are estimated at $0.53, or 8.6 percent down over last year. But negative EPS forecasts aren’t the biggest problem facing Intel. Most analysts agree that 2014 won’t be much better, but there are some factors that indicate even these bleak forecasts might be too optimistic.
The first Bay Trail products are starting to appear and initial performance reports are encouraging, but they are just that – encouraging rather than groundbreaking. Benchmarks seem to indicate that Bay Trail-T tablets end up marginally slower than Qualcomm 800 and Tegra 4 based devices, which are a bit older, too. With prices ranging from $32 to $37, the first batch of Bay Trail chips also cost a bit more than their ARM competitors, but a direct comparison is not possible as ARM players don’t disclose the unit prices of their chips.
Furthermore Intel still lacks integrated LTE support, which means Bay Trail isn’t going to score big phone design wins. Intel hopes to roll out its first LTE enabled products next year, but there’s still some ambiguity. For example, Intel discrete modems are still built on TSMC silicon and it could be a couple of years before they end up on the die of an Intel SoC built in an Intel fab. While Intel could roll out the first two-chip solution next year, it’s highly unlikely that it will have a proper integrated solution before 2015.
This is a bit of a problem for more reasons than one. Many analysts don’t dig deep enough, some of these technical issues go under the radar – so they stick to Intel’s promise of LTE in 2014. Quark is also being overhyped, although it won’t generate any significant revenue over the next few years. Many analysts also believe x86 support is still a big deal, and to some extent it is, but the relevance of x86 is often exaggerated and it is diminishing as we speak. That is why Intel is talking up hybrids, or 2-in-1s – because legacy x86 support is a lot more important for hybrids than regular tablets. In smartphones, x86 support is as useless as a Facebook share button on a porn site.
However, this is where it gets interesting, because Intel is also promising $99 Bay Trail tablets. Back at IDF, Krzanich said Intel’s new tablet platform would “go below $100 by Q4 2013,” giving the impression that Intel can do dirt cheap tablets as well. We are not sure that it can, not unless it subsidizes them with heaps of cash, and we all know how well that went with Ultrabooks.
As for phones, Intel is still dead in the water and this won’t change anytime soon. Apple is quite happy designing its own custom chips and having them built by the lowest bidder. Samsung is going for off-the-shelf IP and manufacturing its Exynos 5 chips in 28nm, and it will hit 20nm soon. Qualcomm dominates the market and Intel can’t erode its lead over the next couple of product cycles. Even if Intel comes up with competitive smartphone chips in a year or two, who will they be for? Apple won’t buy them, neither will Samsung. This would leave Intel in an awkward position of fighting over scraps with heavy hitters like Qualcomm and a range of smaller ARM players like Nvidia and MediaTek.
This is hardly a viable long-term mobile strategy. Intel is basically doing the only thing it can – and doing the only thing that can be done and calling it a strategy doesn’t really make for much of a strategy.
Chip Makers Going After Cars
October 14, 2013 by admin
Filed under Around The Net
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Chip makers including Broadcom and Renesas Electronics are putting more focus on in-car entertainment with faster processors and networks for wireless HD movies and navigation, aiming to keep drivers informed and passengers entertained.
With PC sales slipping and the mobile device market proving highly competitive, chip makers are looking for greener pastures in other sectors like in-car entertainment and information.
From Renesas comes the R-Car M2 automotive SoC (System-on-a-Chip), which has enough power to handle simultaneous high-definition navigation, video and voice-controlled browsing.
The SoC is meant for use in mid-range systems. It features two ARM Cortex A-15 cores running at up to 1.5GHz and Renesas’ own SH-4A processor plus the PowerVR SGX544MP2 from Imagination Technologies for 3D graphics. This combination helps the M2 exceed the previous R-Car H1 with more than three times the CPU capacity and approximately six times better graphics performance.
Car makers that want to put a more advanced entertainment system in their upcoming models should go for the eight core R-Car H2 SoC, which was announced earlier this year. It is based on ARM’s big.LITTLE architecture, and uses four Cortex-A15 cores and another four Cortex-A7 cores.
The H2 will be able to handle four streams of 1080p video, including Blu-Ray at 60 frames per second, according to Renesas. Mass production is scheduled for the middle of next year, while the M2 won’t arrive in larger volumes until June 2015.
Broadcom on the other hand is seeking to drive better networking on the road. The company’s latest line of wireless chipsets for in-car connectivity uses the fast 802.11ac Wi-Fi wireless standard, which offers enough bandwidth for multiple displays and screen resolution of up to 1080p. Use of the 5GHz band for video allows it to coexist with Bluetooth hands-free calls on 2.4GHz, according Broadcom.
Broadcom has also implemented Wi-Fi Direct and Miracast. Wi-Fi Direct lets products such as smartphones, cameras and in this case in-car computers connect to one another without joining a traditional hotspot network, while Miracast lets users stream videos and share photos between smartphones, tablets and displays.
The BCM89335 Wi-Fi and Bluetooth Smart Ready combo chip and the BCM89071 Bluetooth and Bluetooth Smart Ready chip are now shipping in small volumes.
AMD’s Richland Shows Up
Kaveri is coming in a few months, but before it ships AMD will apparently spice up the Richland line-up with a few low-power parts.
CPU World has come across an interesting listing, which points to two new 45W chips, the A8-6500T and the A10-6700T. Both are quads with 4MB of cache. The A8-6500T is clocked at 2.1GHz and can hit 3.1GHz on Turbo, while the A10-6700T’s base clock is 2.5GHz and it maxes out at 3500MHz.
The prices are $108 and $155 for the A8 and A10 respectively, which doesn’t sound too bad although they are still significantly pricier than regular FM2 parts.
Intel Goes AI
Intel has written a check for the Spanish artificial intelligence technology startup Indisys.
The outfit focuses on natural language recognition and the deal is worth $26 million. It follows Intel’s recent acquisition of Omek, an Israeli startup with specialties in gesture-based interfaces. Indisys employees have joined Intel already. Apparently the deal was signed on May 31 and the deal has been completed.
Intel would not confirm how they are using the tech: “Indisys has a deep background in computational linguistics, artificial intelligence, cognitive science, and machine learning. We are not disclosing any details about how Intel might use the Indisys technologies at this time.”
AMD’s Kaveri Coming In Q4
AMD really needs to make up its mind and figure out how it interprets its own roadmaps. A few weeks ago the company said desktop Kaveri parts should hit the channel in mid-February 2014. The original plan called for a launch in late 2013, but AMD insists the chip was not delayed.
Now though, it told Computerbase.de that the first desktop chips will indeed appear in late 2013 rather than 2014, while mobile chips will be showcased at CES 2014 and they will launch in late Q1 or early Q2 2014.
As we reported earlier, the first FM2+ boards are already showing up on the market, but at this point it’s hard to say when Kaveri desktop APUs will actually be available. The most logical explanation is that they will be announced sometime in Q4, with retail availability coming some two months later.
Kaveri is a much bigger deal than Richland, which was basically Trinity done right. Kaveri is based on new Steamroller cores, it packs GCN graphics and it’s a 28nm part. It is expected to deliver a significant IPC boost over Piledriver-based chips, but we don’t have any exact numbers to report.
ARM & Oracel Optimize Java
ARM’s upcoming ARMv8 architecture will form the basis for several processors that will end up in servers. Now the firm has announced that it will work with Oracle to optimise Java SE for the architecture to squeeze out as much performance as possible.
ARM’s chip licensees are looking to the 64-bit ARMv8 architecture to make a splash in the low-power server market and go up against Intel’s Atom processors. However unlike Intel that can make use of software already optimised for x86, ARM and its vendors need to work with software firms to ensure that the new architecture will be supported at launch.
Oracle’s Java is a vital piece of software that is used by enterprise firms to run back-end systems, so poor performance from the Java virtual machine could be a serious problem for ARM and its licensees. To prevent that, ARM said it will work with Oracle to improve performance, boot-up performance and power efficiency, and optimize libraries.
Henrik Stahl, VP of Java Product Management at Oracle said, “The long-standing relationship between ARM and Oracle has enabled our mutual technologies to be deployed across a broad spectrum of products and applications.
“By working closely with ARM to enhance the JVM, adding support for 64-bit ARM technology and optimizing other aspects of the Java SE product for the ARM architecture, enterprise and embedded customers can reap the benefits of high-performance, energy-efficient platforms based on ARM technology.”
A number of ARM vendors including x86 stalwart AMD are expected to bring out 64-bit ARMv8 processors in 2014, though it is thought that Applied Micro will be the first to market with an ARMv8 processor chip later this year.
AMC Goes To The Clouds
Applied Micro Circuits has released its cloud chip which takes networking and computing and crams it all onto one SoC.
The X-Gene server on a chip, is being billed as the first 64-bit-capable ARM-based server in existence. According to the company it is the first chip to contain a software-defined network (SDN) controller on the die that will offer network services such as load balancing and ensuring service-level agreements on the chip.
Paramesh Gopi, president and CEO of Applied Micro, said that these new chips have now made it past the prototype stage and are being used by Dell and Red Hat. Gopi expects physical servers containing the X-Gene to hit the market by the end of this year.
The chip is manufactured at 40 nanometers and has eight 2.4 GHz ARM cores, four smaller ARM Cortex A5 cores running the SDN controller software, four 10-gigabit ethernet ports, and various ports that can support more Ethernet, SSDs, accelerator cards such as those from Fusion-io or SATA drives.
The cost of ownership, which includes power requirements are about half of that of a comparable x86 product, but wouldn’t discuss actual power consumption, the company claims.
Intel Wins Patent Case
Intel has had a previous decision upheld by the US International Trade Commission (ITC), which decided it did not infringe several X2Y chip manufacturing patents.
X2Y had claimed that Intel’s chip manufacturing technology infringed five of its patents and requested an injunction to stop the chips from entering the US. Previously Judge David Shaw ruled that Intel did not infringe X2Y’s patents, a decision that has been upheld by the ITC, which said it will “terminate the investigation with a finding of no violation”.
X2Y’s patents relate to the shielding of electromagnetic interference that is a significant problem in electronics manufacture. The firm has sold licenses to other chipmakers including Samsung, however Intel decided to develop its own techniques, which are now deemed not to infringe X2Y’s patents.
Intel has had a previous decision upheld by the US International Trade Commission (ITC), which decided it did not infringe several X2Y chip manufacturing patents.
X2Y had claimed that Intel’s chip manufacturing technology infringed five of its patents and requested an injunction to stop the chips from entering the US. Previously Judge David Shaw ruled that Intel did not infringe X2Y’s patents, a decision that has been upheld by the ITC, which said it will “terminate the investigation with a finding of no violation”.
X2Y’s patents relate to the shielding of electromagnetic interference that is a significant problem in electronics manufacture. The firm has sold licenses to other chipmakers including Samsung, however Intel decided to develop its own techniques, which are now deemed not to infringe X2Y’s patents.
While Intel had the most to lose, X2Y also went after Apple and HP, two of Intel’s highest profile customers. Intel even argued that an injunction on its chips would hurt American jobs.
Not only did X2Y lose its patent battle with Intel, but two of its patents were ruled invalid. The company had filed two civil lawsuits that were put on hold pending the ITC’s decision, but given the ITC action it will be surprising if the firm continues in its legal campaign against Intel.