Tech CEOs Ready For Tablet Wars

The biggest names in consumer technology, smacked by a string of disappointing quarterly results this month, are gearing up for what appears to be the fiercest holiday battle in years.

Investors and consumers have already largely written off flaccid quarterly numbers from tech behemoths like Microsoft, Apple, Google and Amazon. What counts is the next 60 days, when the biggest names in technology do battle at a near-unprecedented scale and pace.

Just last Thursday, Amazon compared its Kindle Fire with Apple’s new iPad mini, point by point, in its earnings release, an unusual forum to name rivals. Apple CEO Tim Cook compared Microsoft’s Surface tablet to an over-engineered car that can fly and float. And Microsoft went for the iPad, saying its Surface boasted twice its storage.

All three tablets will vie for the shrinking consumer dollar these holidays. By tech standards, it’s getting ugly.

“The tablet space is where the growth is. That’s why they are all fighting over it. PC shipments are down and some tablet buyers may never buy another PC,” said Michael Allenson, strategic consulting director in the Technology and Telecom Research Group at Maritz Research.

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Apple Scores A Victory

A court imposed a temporary ban on the sale of Samsung Electronics’ latest computer tablet in Australia on Thursday, delivering rival Apple another legal victory in the two firms’ global patent war.

Resolution of the case could take months — unless Samsung takes the potentially risky option of an expedited hearing — which, in the fast-moving industry, could mean the new Galaxy tablet is never launched in Australia. The Galaxy is the hottest competitor to Apple’s iPad, which dominates global tablet sales.

“The ruling could further extend Apple’s dominance in the tablet market as it widens a sales ban of Samsung’s latest product,” said Lee Seung-woo, an analyst at Shinyoung Securities in Seoul.

Whilst the ruling is a blow for Samsung, the Australian market is not large. A more important legal battle starts later on Thursday, when a Californian court begins hearing Apple’s bid to ban sales of Galaxy products in the United States.

The two technology firms have been locked in an acrimonious battle in 10 countries involving smartphones and tablets since April, with the Australian dispute centering on touch-screen technology used in Samsung’s new tablet.

The Federal Court in Sydney, in granting the temporary ban, ruled Samsung had a case to answer on at least two of Apple’s patents. The ban applies on sales of Samsung’s Galaxy 10.1 tablet until the same court rules on the core patent issue.

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Playbook Set To Launch April 19th

This is shaping up to be quite the season for the tablet wars as Research In Motion’s long-awaited device, the BlackBerry PlayBook, is set to go on sale in the United States and Canada on April 19 at a base price of $499.

RIM said on Tuesday it plans to sell the PlayBook through retailers and wireless carriers including Best Buy, AT&T, Verizon, Radioshack, Sears Canada and Wal-Mart.  ReadMore….