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Is Qualcomm A Threat To Intel?
Intel tried to do gaming graphics cards and it failed, but when it comes to CPUs for desktop and notebooks, it is currently dominating the market. Even the graphics used in Intel’s latest integrated CPUs these days are quite decent for multimedia and even some basic gaming.
Still, Intel is now shifting its focus and it sees Qualcomm as its main competitor in years to come. We heard this from high ranked sources from within Intel who believe that Qualcomm is the only ARM company that has it all, and Intel wants to take it on.
Intel is carefully watching Nvidia and Texas Instruments, again two strong ARM players, but it still thinks Qualcomm has better time to market, more customers and a much stronger portfolio.
Intel should start shipping Medfield just in time for Windows 8, and in case you’ve missed it, Medfield is a SoC (System on Chip) platform that should find its place to a few tablets and probably even some phones next year. Since Intel is trying to speed development up and put as much pressure on ARM players as possible, its next generation SoC will also come before the end of 2012, and it will use the advanced 22nm process, something we won’t see in ARM chips next year.
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TI Chip Goes 1080p On Android Devices
Texas Instruments on Tuesday said its OMAP chip had been certified to unlock full 1080p movies from Netflix for Google’s Android 2.3 based devices, which includes smartphones and tablets.
TI’s on-chip security feature, called M-Shield, will be able to decode 1080p high-definition movie streaming from Netflix, stated Fred Cohen, director of the OMAP user experience team at TI. A security layer unlocks the encoded video, which can then be viewed on smartphones and tablets or TV sets connected through an HDMI (high-definition multimedia interface) port.
The purpose of having this technology is to provide end-to-end security for protected video content, Cohen said. Movie studios are making more high-definition 1080p content available and are adamant about protecting their product, which are considered premium content.
The on-chip feature minimizes the ability to copy content, as it is easy to take control of a rooted Android device, Cohen said. It’s easy for users to access memory where the stream is temporarily stored, and then write the movie to another device.
“You have to protect those devices,” Cohen said. “We have implemented a firewall.”
TI’s security technology is to provide a security layer so devices get access to high-definition movies, Cohen said.
Netflix provides different levels of security certification depending on features such as the video quality and resolution, Cohen said. Netflix did not return a request for comment on whether it was streaming 1080p video content to mobile devices, or whether chip makers required certification to unlock secure 1080p content.