PC Sales Continue The Downward Trend

Gartner is reporting the biggest slump in PC sales for almost two years. The second quarter report saw 68.4 million units shifted in the three-month period, a year-on-year reduction of 9.4 percent, and the steepest drop in seven quarters.

What’s more, the prediction is that the next quarter will see a further reduction of 4.4 percent.

It seems that the dislike of Windows 8, coupled with the impending arrival of Windows 10, has battered the sales of new PCs.

The fact that most PC users will be entitled to a free upgrade, coupled with the fact that chip and RAM technology haven’t moved on at a spectacular pace this year, has created a perfect storm among consumers who are waiting it out for their machines to be born again on 29 July (or 30, or 31, or possibly 1 August).

If you’re reading this and thinking ‘It’s just a dying market’ you’re not wrong, but you have only to look at today’s IDC figures to see that this really is made of Microsoft.

IDC is even more pessimistic than Gartner, quoting 66.1 million units, down 11.8 percent year on year.

But more importantly, when drilled down to the OEMs, you can see where the real problem lies. Apple is the only company in the top five not rooted in the Windows ecosystem.

It is also the only manufacturer to see a rise in its market share, and is now the fourth biggest vendor in the world, up 16.1 percent. Acer at number five has seen its share plummet by 25.9 percent.

Things were a bit rosier this time last year, because businesses were migrating away from Windows XP (not all of them, mind). This year, there’s no ballast and a lot of hesitation to see exactly how Windows 10 does before big orders start being deployed in enterprises.

“The price hike of PCs became more apparent in some regions due to a sharp appreciation of the US dollar against local currencies,” said Mikako Kitagawa, principal analyst at Gartner.

“The worldwide PC market experienced unusually positive desk-based growth last year due to the end of Windows XP support. After the XP impact was phased out, there have not been any major growth drivers to stimulate a PC refresh.”

IDC’s Loren Loverde, VP of worldwide PC trackers and forecasting, said: “We’re expecting the Windows 10 launch to go relatively well, though many users will opt for a free OS upgrade rather than buying a new PC.

“Competition from 2-in-1 devices and phones remains an issue, but the economic environment has had a larger impact lately, and that should stabilize or improve going forward.”

Meanwhile, Apple, despite having a tiny market share for its OS X operating system at just 7.5 percent, according to this month’s Netmarketshare figures, has managed to avoid being the winner or loser OEM by being the referee, which is a nice trick if you can do it.

Both analyst firms see the top three remaining as Lenovo, HP and Dell. Nothing to see there.

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Microsoft Attempting To Attract Mobile Users

Microsoft Corp made its popular Word, Excel and PowerPoint applications available,free of charge, on Android tablets, further signifying its drive to attract as many mobile customers as possible using its software.

It also released an app for its popular Outlook email program to run on Apple Inc’s iPhone and iPad, hoping to attract the millions of users familiar with Outlook from their work desktops.

The new releases are the latest gambits in Chief Executive Officer Satya Nadella’s attempt to wrest back the initiative in the battle for mobile users, where Microsoft has fallen behind Apple and Google Inc.

Nadella broke with decades of tradition last March by releasing a free, touch-friendly version of Office for Apple’s iPad, before such software was even available for Microsoft’s Windows devices.

By giving away its industry-standard Office apps on Apple’s popular iOS and Google’s Android operating systems, Microsoft is looking to build up a base of users which it can later persuade to sign up for Office 365, the full, Internet-based version of Office starting at $7 a month for personal users.

Microsoft has been offering test versions of the Office apps on Android for almost three months, but Thursday marks the first day they are available as finished products from the online Google Play app store.

Word, Excel and PowerPoint, the key elements of Microsoft’s top-selling Office suite of applications, have been a hit on Apple’s mobile devices, with 80 million downloads since last March, according to Microsoft.

Microsoft plans to release new, touch-friendly versions of its Office apps for Windows devices later this year when it releases the Windows 10 operating system.

The new Outlook app, based on a popular app made by Acompli, which Microsoft bought in December, will allow iPhone and iPad users much easier ways of linking email to calendars and working with file attachments. Microsoft is also releasing a test version of the Outlook app for Android users.

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ZTE Attempts To Double Marketshare

China’s ZTE Corp, the world’s seventh-largest smartphone maker, wants to nearly double its U.S. market share in the next three years by increasing spending on marketing.

ZTE, which trails nearby rival Huawei Technologies Co Ltd in selling both smartphones and telecoms equipment, wants more share of the fat profit margins promised by sales of high-end phones in the United States.

But the company needs to first work on its image. Its mainstay telecom equipment business was essentially shut out of the U.S. and other markets after government officials flagged security concerns about Chinese-made equipment.

ZTE targets a U.S. market share of 10 percent by 2017 from 6 percent in 2013, Lv Qianhao, global marketing director of mobile devices, told Reuters at a company event on Thursday.

That would place it a distant third behind Apple Inc with 41 percent and Samsung Electronics Co Ltd with 26 percent, according to September-November data from researcher comScore.

To that end, ZTE will increase its U.S. marketing budget by at least 120 percent this year from last, Lv said without elaborating. Like other Chinese handset makers, ZTE is grappling with low brand awareness in the world’s second-largest smartphone market and perceptions of inferior quality.

Samsung Electronics, which earns around two-thirds of its operating profit from its mobile division, spent $597 million on marketing in the United States in 2012, according to researcher AdAge.

Last year, ZTE signed a deal with the Houston Rockets basketball team and released a Rockets-branded phone.

“We want young U.S. consumers to participate in our marketing activities, so we will have more NBA (National Basketball Association) stores and channels that sell our products,” Lv said.

Globally, ZTE aims to ship around 60 million smartphones this year compared with about 40 million smartphones last year, said Senior Vice President Zhang Renjun.

The company sees much of that growth in developed markets – including Russia and China- which accounted for 68 percent of mobile device revenue last year compared with 35 percent in 2007, said Lv.

ZTE’s mobile device business sells feature phones as well as smartphones. It was the fifth-biggest mobile phone vendor in July-September, according to researcher Gartner, though it fell out of the top five smartphone sellers list in the same period.

ZTE expects to have swung to a profit for last year having booked its first-ever loss as a public company in 2012.

It based its turnaround on cutting costs, signing fewer low-margin contracts, and winning contracts to build fourth generation telecommunication networks.

The company expects global investment in 4G to reach $100 billion this year, Zhang said.

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Mozilla Delays Touch Browser

Mozilla has again delayed the release date for a touch-enabled version of Firefox that will run in Windows 8′s “Modern” user interface (UI), with the new target in mid-March.

Ship estimates for the browser have been fluid, to put it mildly. In August, the open-source developer pegged December 2013 as the target for the “Metro-ized” version of Firefox. In September, Mozilla said it was hoping to bundle Firefox Metro with the Windows edition of Firefox 27, slated for release on Feb. 4.

Metro was the name Microsoft once applied to the radical UI of Windows 8, but the company ditched the moniker in 2012 over a trademark dispute with a German retailer.

The newest information from Mozilla, however, has tapped March 18, when Firefox 28 is to ship, as the projected release of the browser.

Although a preview of Firefox Metro was bundled with the Aurora build of Firefox more than three months ago — and is currently in Aurora for Firefox 28 — it has not yet been promoted to the next channel, Beta, which is the precursor to Release. Mozilla has set a Jan. 31 deadline for deciding whether the touch browser is ready to add to Firefox 28 Beta.

Mozilla started work on a Metro edition of Firefox in March 2012. It shipped a rough preview in October 2012, several weeks before Microsoft launched Windows 8. At that time, Mozilla’s schedule said the Firefox app might appear as early as January 2013. In May 2013, however, the company said its developers would complete Firefox for Modern between Oct. 2, 2013, and March 20, 2014, with mid-November the likeliest date.

If Mozilla makes the targeted March 18 release, it will have spent two years crafting the browser, which will have shipped 17 months after the retail debut of Windows 8.

Although Mozilla has said it’s important that it have a Metro-ready browser to remain competitive — and Windows 8′s and Windows 8.1′s user share has climbed above the 10% mark– it’s unclear what percentage of those PC and tablet owners spend serious time in the UI, as opposed to the traditional Windows desktop.

Mozilla is also discussing a name for the browser, which was code named “Firefox Metro” during development and later was saddled with the label “Windows 8-style Firefox.”

One suggestion, forwarded by a Mozilla user experience designer, has been “Firefox Touch,” which got nods of approval from others in a Mozilla planning message forum.

“‘Windows 8-style Firefox’ is too long and already doesn’t make perfect sense with Windows 8.1 released, but will make less sense when Windows 9 comes out,” noted Brian Bondy, a Firefox platform engineer who has led the work on the Metro version. “I like Firefox Touch and I think we should go with that. It’s a product designed above all else for touch.”

Some, however, objected to labeling the browser as “Firefox Touch,” pointing out that that would downplay the Android browser Mozilla maintains, which is also touch-enabled.

“I agree with Jim that it should be simply Firefox, and that differentiation happens at the point of download,” countered Peter Scanlon, Mozilla’s acting chief marketing officer, in another message to the same discussion forum.

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LG Goes Self-Healing

LG is upping the ante in smartphone technology with a new handset that has a curved touchscreen, along with a special “self healing” technology that the company claims can prevent scratches on the phone’s casing.

The South Korean electronics vendor unveiled the new phone on Monday, calling it the LG G Flex. Digital renderings of the handset were leaked earlier this month. But in its Monday announcement the company offered further details on the phone, showing that it contains a few new technologies, along with its curved display.

The G Flex is the second phone to feature a curved display, the first coming from Samsung Electronics with its Galaxy Round handset. The top and bottom of the G Flex’s 6-inch screen are curved towards the user, while on the Samsung phone it is the sides that are curved towards the viewer.

This makes LG’s handset closer to the curve of a traditional fixed-line phone handset, a design choice LG said is optimized for the contours of a face. Users can more comfortably hold the phone to their mouth and ear, improving its voice and sound quality, according to LG.

The company also touted the design by stating that the phone offers an easier grip, and holds better in a person’s back pocket. In addition, LG said the curved screen gives an “IMAX-like” experience when viewing videos, allowing for a greater field of view.

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