Apple Helps Samsung Sell Tablets

Samsung has thanked Apple for the free advertising for its Galaxy Tab created by the legal disputes between the companies.

Tyler McGee, VP of telecommunications at Samsung Australia, said that Apple had made Samsung’s tablet computer “a household name”, which the firm believes is more than it could have managed with its marketing alone, according to the Sydney Morning Herald.

This ironic twist of fate means that instead of slowing Samsung down and keeping its products off the market, Apple has inadvertently created a lot of buzz for those devices, which is now paying off with high demand as the Galaxy Tab returns to shop shelves in Australia.

Samsung has shipped a significant volume of tablets to Australia in time for the 16 December launch, perfect timing for the busy Christmas shopping period. However, McGee warned that demand is higher than supply, suggesting that there will be shortages of the device.

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Apple Scores A Victory

A court imposed a temporary ban on the sale of Samsung Electronics’ latest computer tablet in Australia on Thursday, delivering rival Apple another legal victory in the two firms’ global patent war.

Resolution of the case could take months — unless Samsung takes the potentially risky option of an expedited hearing — which, in the fast-moving industry, could mean the new Galaxy tablet is never launched in Australia. The Galaxy is the hottest competitor to Apple’s iPad, which dominates global tablet sales.

“The ruling could further extend Apple’s dominance in the tablet market as it widens a sales ban of Samsung’s latest product,” said Lee Seung-woo, an analyst at Shinyoung Securities in Seoul.

Whilst the ruling is a blow for Samsung, the Australian market is not large. A more important legal battle starts later on Thursday, when a Californian court begins hearing Apple’s bid to ban sales of Galaxy products in the United States.

The two technology firms have been locked in an acrimonious battle in 10 countries involving smartphones and tablets since April, with the Australian dispute centering on touch-screen technology used in Samsung’s new tablet.

The Federal Court in Sydney, in granting the temporary ban, ruled Samsung had a case to answer on at least two of Apple’s patents. The ban applies on sales of Samsung’s Galaxy 10.1 tablet until the same court rules on the core patent issue.

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Apple’s iCloud Could Have A Secret Objective?

Many analysts have come to the conclusion that Apple’s iCloud may not be designed to appeal to new customers.  Apple’s iClouds service true objective is to keep existing customers locked into Apple’s iOS environment. Forester’s Charles Golvin went on to say that for people who own one or more iOS devices, they’re going to discover an even better experience.

Charles Govin also said Apple’s iCloud will keep customers because once they’ve used the service; they will hesitate to leave the Apple ecosystem because they will lose all the data they have stored. Since they do not have to worry about where their content is stored, it will make them feel that much more satisfied with their smartphone or tablet, and means that the next time they go to buy one, they’re more likely to buy from Apple.

Furthermore, Carolina Milanesi of Gartner told Computerworld, “The most important thing is that it is a complete cloud package.  It shows the benefit of living in the Apple ‘house. It will be a way for Apple to retain customers in the face of a rising tide of Android-based smartphones, and growing competition from media tablets that run Google’s operating system.”

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