Nokia Drops Luxury Brand Vertu

Nokia’s Vertu mobile phones sell for thousands but the firm is looking to unload this relatively low volume part of its business as it tries to focus on producing Windows Phones. According to the Financial Times (FT), Nokia has appointed Goldman Sachs to oversee the sale of its UK subsidiary.

Vertu’s market value is not known but the firm makes between 300 to 400 millionin annual sales and, according to the FT, private equity groups have expressed interest. The brand is fairly well known as a maker of expensive mobile phones and it might attract high-end ‘designer’ brands that want to break into the mobile phone market.

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