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AMD Shows Piledriver Opteron

December 13, 2012 by  
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AMD’s Piledriver rollout is all but complete. With Trinity in the mobile and desktop space, new 3300 and 4300 Opterons are bringing the new architecture to data centers.

The Opteron 4300 series offers six different parts, in quad-, six- and eight-core flavours. Stock clocks range between 2.2GHz and 3.5GHz, with TDP’s in the 35W to 95W range. The cheapest Opteron 4334 costs $191, while the priciest 4332HE comes in at $501. The 3300 series consists of three quad- and eight-core SKUs, priced at $125 to $229. The pricing of both series is pretty aggressive.

But what’s next for AMD? Well things should be eerily quiet on the server front in 2013. Abu Dhabi, Seoul and Delhi/Orochi C should last throughout 2013 and even a good part of 2014. That’s when we can expect some major changes, as AMD transitions to 28nm and goes about transforming its Opteron lineup.

Future Low Power CPUs and APUs (as AMD calls them) should replace Dehli/Orochi-C in 1P and dense server markets, but AMD is also planning “Client APUs for market enablement,” and this sounds a lot like ARM-based low voltage parts. Of course, in the high end AMD plans to stick with big Steamroller cores, but mid-2014 is a long way off.

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Qualcomm Throws $$ At Sharp

December 12, 2012 by  
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Qualcomm is set to make a $120m investment in troubled Japanese display maker Sharp.

Rumours had been floating around that Qualcomm was looking to make an investment in Sharp, and the display maker has confirmed the investment. Qualcomm initially will invest $60m in Sharp through its Pixtronix subsidiary by the end of 2012 to help develop Sharp’s IGZO display technology.

Qualcomm will make a further $60m investment in Sharp should the initial work on its IGZO displays seem promising. Should Qualcomm complete the $120m investment in Sharp, that will make it the single largest shareholder with around five percent of the firm, primarily due to the fact that Sharp’s share price has fallen by almost 75 percent in 2012.

While Sharp said it will work with Qualcomm on further developing its display technology, the two firms will also look at working together on developing chip fabrication technologies.

It had been reported that Intel and Dell were also sniffing around Sharp, while Hon Hai is known to be looking to make a stake in the firm, though its demand for a seat on Sharp’s board is likely the main sticking point in negotiations. Sharp has warned that its future is in doubt if it cannot secure investment to repay large debts it amassed as part of its LCD manufacturing push back in 2006 and 2007.

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Radeon 8000 HD Expected In Q2

December 10, 2012 by  
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Since we only have one month left in 2012 and due the fact that graphics companies rarely announce something big in December, it is obvious that Radeon HD 8000 slipped to 2013.

Our well informed industry sources are confirming that the next generation, based on Sea Islands, architecture is coming in 2013 and some of them dare to say that it will be Q2 2013 rather than Q1 2013. Some people were expecting to see the cards in Q1 2013 but even according to AMD’s own roadmap Sea Islands, the new GPU architecture with HAS features was scheduled (or should we say delayed. Ed) for 2013.

AMD has already communicated this schedule loud and clear in its February 2012 roadmap update, and even then it killed hopes that Sea Islands or HD 8000 cards are coming in very late Q3 or Q4 2012, as was previously expected.

We won’t get into any specific details like the 8000 branding, or die sizes as we simply don’t know this at the time being. It’s safe to say that these cards will end up faster than 7000 series and at similar TDPs to the previous generation, all manufactured in 28nm.

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Baidu Heads To The Cloud

November 28, 2012 by  
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China’s largest search engine Baidu said on Monday that they would provide 30GB of free cloud storage to Android devices built with certain Qualcomm chips, in what’s the latest move by the company to build a presence in the country’s mobile services sector.

Baidu’s limited-time offer applies in China to two of Qualcomm’s latest chips, the Snapdragon S4 MSM 8×25 processor, and the Snapdragon S4 MSM 8x25Q processor. Users activating Baidu’s cloud service will receive 15GB of free cloud storage over the device’s lifetime, and an additional 15GB of storage free for one year.

As of Monday phones containing the chips, from Chinese manufacturers including Lenovo and Huawei, will ship with the free Baidu cloud storage enabled as a result of the partnership with Qualcomm.

Baidu is offering the free storage after the company in September declared China’s mobile Internet space as its next major focus, and announced a $1.6 billion investment to build a new cloud computing center.

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GreenPeace Still After Apple

November 27, 2012 by  
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A Greenpeace study has revealed that Indian outsourcing firm Wipro made the biggest strides to becoming a greener company this year, while Apple continued to lag behind.

Greenpeace’s “Guide to Greener Electronics” is a 16 company ranking that sets out to discover what leading electronics firms are doing to reduce their impacts on the environment.

This year’s study found that Indian firm Wipro, which has a consumer electronics division, was making important progress toward becoming greener.

“There is not a single reason why companies like HP, Nokia and Apple can’t do what Wipro is doing,” Greenpeace’s IT analyst Casey Harrell said.

Wipro was ranked number one in Greenpeace’s survey because of its efforts to increase its use of renewable energy, bring energy efficient products to market, nail down an effective product take back strategy and advocate for better governmental energy standards.

Harrell said that advocacy is an important step companies should take to becoming more environmentally aware. However, he believes that many companies are not doing enough to get the government involved in green initiatives.

“These companies invest a lot of money in advocacy, just not for energy,” continued Harrell.

“They invest in advocacy for things like IP reform and tax reform, just not for energy policy reform.”

Greenpeace’s study criticized Apple for its lack of advocacy efforts. The environmental agency gave the Iphone maker a ranking of zero when it came to environmental protection advocacy.

Apple has previously been slammed by Greenpeace for its decision to use glued-in batteries in its latest Macbook devices.

While many US companies rated poorly on environmental advocacy, Harrell still held out hope that some firms will try to do more going forward. As an example for his optimism, Greenpeace’s IT analyst said that in 2010 HP came out against the controversial California Proposition 23.

Another key area that Greenpeace thinks electronic firms need to improve upon is the lack of proper warranties on devices. Harrell said that companies can make the most energy efficient products in the world but if consumers have to buy a new product each year it won’t matter.

“It is a huge problem,” said Harrell.

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AMD’s Roadmap Leaked

November 20, 2012 by  
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According to the latest AMD desktop roadmap, published by DonanimHaber, the Steamroller architecture could be delayed, which means Piledriver cores will power AMD’s third-generation APUs.

So what does this mean for consumers? Well, Richland APUs might not be quite as good as expected. AMD could optimize the x86 cores and go for more powerful graphics, but it’s hard to get excited about the next generation.

Vishera parts will also stick to Piledriver cores, backed by discreet Radeon 7xxx and 8xxx series graphics. However, we will see a new architecture in the low end. Kabini is apparently on track to launch next year, with Jaguar cores, refreshed graphics and an all new system-on-chip version, with an integrated on-chip Fusion controller hub (FCH).

What’s more, AMD will also offer quad-core Kabini parts, and who could say no to a dirt cheap E-series APU with four cores, good graphics and a ridiculous TDP?

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AMD Makes More Cuts

November 16, 2012 by  
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There have been some rumors that AMD plans to drop prices on its older generation APUs as well as some AM3 Athlon II CPUs and as of yesterday, the new price list confirmed those cuts. Unfortunately the price cuts are not that impressive on the FM1 side but some AM3 Athlon II CPUs have seen a price reduction of over 30 percent.

The full list includes a total of six A-Series APUs and twelve AM3 Athlon II CPUs. The most impressive price cut in the A-Series was on the A4-3300 APU for 21.7 percent, or from US $46 down to US $36. The flagship A8-3870K got cut down by 9.9 percent while A6-3670K was cut down by far less impressive 3.7 percent.

The most impressive price cuts on the AM3 Athlon II side is on the Athlon II X4 640 and the Athlon II X2 265. The Athlon II X4 640 got cut down from US $98 to US $67, or 31.6 percent, while Athlon II X2 265 got cut down from US $69 to US $48, or 30.4 percent.

Two Athlon II CPUs, the X3 445 and the X4 638, were removed from the price list as they were most likely discontinued.

You can check out the full list and price cuts over at CPU-World.com.

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Is The x86 Falling

November 15, 2012 by  
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According to Mercury Research, worldwide shipments of x86 parts saw a sharp decline in Q3. Researchers claim the drop was the biggest seen in more than a decade, 9 percent year-over-year.

Despite the drop, Intel still has something to brag about. Intel’s share hit 83.3 percent, up from 80.6 percent sequentially. AMD’s share dropped to 16.1, down from 18.8 percent, while VIA garnered a 0.6 percent share.

Mercury Research analyst Dean McCarron told PC World that both AMD and Intel experienced declines, but AMD took more of the hit than Intel.

“AMD was simply hit by what OEMs saw in the markets… and hitting the brakes,” he said.

What’s more, the third quarter is supposed to be traditionally strong for x86 chipmakers, thanks to the back-to-school shopping frenzy. However, x86 CPU shipments dropped 4 percent in Q2, followed by 9 percent in Q3. Things aren’t looking good for Q4, either.

“The key is how the macroeconomic situation is, which is not looking good for the next couple of quarters,” McCarron said. “Hopefully things will improve next year.”

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Will Sharp Collapse?

November 13, 2012 by  
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Japanese troubled telly maker, Sharp, has warned that if it can’t do something radical soon, its business could go the way of the dodo and T-Rex.

Despite being a major supplier of LCD displays to Apple and other manufacturers, the company has admitted that it can’t survive in its current form. According to Computerworld the company said that there is “material doubt” about its ability to continue operating. The company thinks that it can cut costs and secure enough credit to survive and much of its plan for recovery is based on its IGZO technology for mobile displays.  This technology uses less battery power than existing screens.

Sharp is also carrying out a restructuring plan in which it has reduced headcount, slashed employee salaries and mortgaged its buildings and factories. The company is booking a net loss of $5.6 billion for the year mostly to cover its restructuring costs. Its stock has been downgraded to junk status by ratings agencies and apparently its executives have been seen around Apple and Intel HQ’s with their cloth caps in their hands looking for bail outs, or investments, depending on who you talk to.

Sharp President Takashi Okuda said the company is continuing its  negotiations with Hon Hai, even though so far these have not been going that well. Sharp made a mistake in that it thought that the world wanted LCD panels for large-screen TVs. It is now trying to switch over to the booming market for tablets and smartphones.

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Tech CEOs Ready For Tablet Wars

November 5, 2012 by  
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The biggest names in consumer technology, smacked by a string of disappointing quarterly results this month, are gearing up for what appears to be the fiercest holiday battle in years.

Investors and consumers have already largely written off flaccid quarterly numbers from tech behemoths like Microsoft, Apple, Google and Amazon. What counts is the next 60 days, when the biggest names in technology do battle at a near-unprecedented scale and pace.

Just last Thursday, Amazon compared its Kindle Fire with Apple’s new iPad mini, point by point, in its earnings release, an unusual forum to name rivals. Apple CEO Tim Cook compared Microsoft’s Surface tablet to an over-engineered car that can fly and float. And Microsoft went for the iPad, saying its Surface boasted twice its storage.

All three tablets will vie for the shrinking consumer dollar these holidays. By tech standards, it’s getting ugly.

“The tablet space is where the growth is. That’s why they are all fighting over it. PC shipments are down and some tablet buyers may never buy another PC,” said Michael Allenson, strategic consulting director in the Technology and Telecom Research Group at Maritz Research.

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