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Apple Jumps On The AR Bandwagon
August 26, 2016 by admin
Filed under Around The Net
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Apple is trying to convince the world it is “coming up with something new” by talking a lot about Artificial Reality.
It is a fairly logical development, the company has operated a reality distortion field to create an alternative universe where its products are new and revolutionary and light years ahead of everyone else’s. It will be curious to see how Apple integrates its reality with the real world, given that it is having a problem with that.
Apple CEO Tim Cook has been doing his best to convince the world that Apple really is working on something. He needs to do this as the iPhone cash cow starts to dry up and Jobs Mob appears to have no products to replace it.
In an interview with The Washington Post published Sunday, Cook said Apple is “doing a lot of things” with augmented reality (AR), the technology that puts digital images on top of the real world.
He said:
“I think AR is extremely interesting and sort of a core technology. So, yes, it’s something we’re doing a lot of things on behind that curtain we talked about.”
However Apple is light years behind working being done by Microsoft with its Microsoft’s HoloLens headset and the startup Magic Leap’s so-called cinematic reality that’s being developed now.
Cook appears to retreat to AR whenever he is under pressure. But so far he has never actually said that the company is developing any.
Appple has also snapped up several companies and experts in the AR space. And in January, the Financial Times claimed that the company has a division of hundreds of people researching the technology.
But AR would be a hard fit to get a product out which fits Apple’s ethos and certainly not one for years. Meanwhile it is unlikely we will see anything new before Microsoft and Google get their products out.
Courtesy-Fud
Will Google’s Algorithm Stop Piracy?
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Nosey Google has updated its search engine algorithms in an attempt to restrict piracy web sites appearing high in its search rankings.
The update will mean piracy sites are less likely to appear when people search for music, films and other copyrighted content.
The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013.
However, this year’s updated report features a couple of developments, including changes to ad formats and an improved DMCA demotion search signal.
The move is likely to be a result of criticism received from the entertainment industry, which has argued that illegal sites should be “demoted” in search results because they enable people to find sites to download media illegally.
The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media.
For example, for the relatively small number of queries for movies that include terms like ‘download’, ‘free’, or ‘watch’, Google has instead begun listing legal services such as Spotify and Netflix in a box at the top of the search results.
“We’re also testing other ways of pointing people to legitimate sources of music and movies, including in the right-hand panel on the results page,” Google added.
“These results show in the US only, but we plan to continue investing in this area and to expand it internationally.”
An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices.
“We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week,” Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices.
The new measures might be welcomed by the entertainment industry, but are likely to encourage more people to use legal alternatives such as Spotify and Netflix, rather than buying more physical media.
Does Intel Need Help?
As time runs out for Intel to bring its Internet-based TV service by the end of the year, the outfit has approached Samsung and Amazon to ask them to lend a hand. Intel has asked about providing funding and distribution for the service. It looks like the set-top box project could be scrapped if a strategic partner isn’t found soon.
OnCue was supposed to allow users to watch live TV, on demand, and other offerings. Intel said it would provide the hardware and services directly to consumers and that the box would come with a camera that can detect who is in front of the TV. More than 300 engineers are working on the project under Erik Huggers, the head of Intel Media. A version of the service running on Intel hardware is testing with 3,000 Intel employees. Goodness knows what content they are running. Intel is having difficulty getting content deals.
Intel has yet to announce any TV programming partners, and Time Warner Cable and other cable TV providers have been pressuring channel owners to shun pacts with Intel and other Internet-based TV providers. Samsung, which ships millions of smart TVs, could distribute the service as a bundle, while Amazon could provide access to its growing library of movies and TV shows.
Is Google Going Wireless?
November 26, 2012 by admin
Filed under Smartphones
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They already sells phones and tablets, provides a wealth of online services and has been laying high-speed fiber to people’s homes. Now Google is apparently weighing the possibility of a wireless network service as well.
Google has been in talks with satellite TV provider Dish Network over a possible partnership to build out a wireless service that would rival those from carriers such as AT&T and Sprint, the Wall Street Journal reported late last week.
The talks are at an early stage and could amount to nothing, and Google is just one of many companies Dish is talking to, according to the Journal, which cited anonymous sources. But it raises the prospect that Google might expand its business in a new direction.
Dish has been buying spectrum that could support a wireless service, although it still needs regulatory approval to set one up. In an interview with the Journal Thursday, CEO Charlie Ergen said the partners Dish is talking to include companies that don’t currently have a wireless business.
Google declined to comment on the report, the newspaper said.