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Is Yahoo Really Back?
Yahoo has once again made the list as one of the world’s 100 most valuable brands.
The Internet company nabbed the 92nd spot in the annual list of global companies from multiple industries including technology, retail and service, released Tuesday by BrandZ, a brand equity database. The ranking gave Yahoo a “brand value” of US$9.83 billion, which is based on the opinions of current and potential users as well as actual financial data.
Apple occupied the number-one position on the list, with a brand value of $185 billion. Google was number two, with a value of roughly $114 billion.
The BrandZ ranking, commissioned by the advertising and marketing services group WPP, incorporates interviews with more than 2 million consumers globally about thousands of brands along with financial performance analysis to compile the list. Yahoo last appeared on the list in 2009 at number 81.
Yahoo’s inclusion on the 2013 list comes as the Internet company works to reinvent itself and win back users. Previously a formidable player in Silicon Valley, the company has struggled in recent years to compete against the likes of Google, Facebook and Twitter.
Improving its product offerings on mobile has been a focus. New mobile apps for email and weather have been unveiled, along with a new version of the main Yahoo app, featuring news summaries generated with technology the company acquired when it bought Summly.
Most notably, Monday the company announced it is acquiring the blogging site Tumblr for $1.1 billion in cash. Big changes to its Flickr photo sharing service were also announced.
Yahoo’s rebuilding efforts have picked up steam only during the last several months, but the 2013 BrandZ study was completed by March 1.
However, last July’s appointment of Marissa Mayer as CEO likely played a significant role in the company’s inclusion in the ranking, said Altimeter analyst Charlene Li. “Consumer perception has gone up since then,” she said.
“Yahoo’s leadership has a strong sense of what they want to do with the brand,” she added.
Yahoo’s 2012 total revenue was flat at $4.99 billion. However, after subtracting advertising fees and commissions paid to partners, net revenue was up 2 percent year-on-year.
Anonymous Goes After North Korea
Anonymous has restarted its attack against North Korea and once again is using a North Korean Twitter account to announce website scalps.
The Twitter account @uriminzok was the scene of announcements about the hacked websites during the last stage of Op North Korea, and reports have tipped up there again.
The first wave of attacks saw a stream of websites defaced or altered with messages or images that were very much not in favour of the latest North Korean hereditary leader, Kim Jong-un.
They were supported by a Pastebin message signed by Anonymous that called for some calming of relations between North Korea and the US, and warned of cyber attacks in retaliation.
“Citizens of North Korea, South Korea, USA, and the world. Don’t allow your governments to separate you. We are all one. We are the people. Our enemies are the dictators and regimes, our goals are freedom and peace and democracy,” read the statement. “United as one, divided by zero, we can never be defeated!”
Before the attacks restarted, the last Twitter message promised that more was to come. It said, “OpNorthKorea is still to come. Another round of attack on N.Korea will begin soon.” Anonymous began delivering on that threat in the early hours this morning.
More of North Korean websites are in our hand. They will be brought down.
— uriminzokkiri (@uriminzok) April 15, 2013
We’ve counted nine websites downed, defacements and hacks, and judging by the stream of confirmations they happened over a two hour period. No new statement has been released other than the above.
jajusasang.com twitter.com/uriminzok/stat…
— uriminzokkiri (@uriminzok) April 15, 2013
Downed websites include the glorious uriminzokkiri.com, a North Korean news destination. However, when we tried it we had intermittent access.
Last time around the Anonymous hackers had taken control of North Korea’s Flickr account. This week we found the message, “This member is no longer active on Flickr.”
Is Android Safer Than iOS?
The general consensus is that iOS apps tend to be somewhat safer than their Android counterparts. Apple goes to great lengths to have apps vetted and as a result far fewer iOS apps end up with malware or security issues.
However, a new report fresh out of Appthority claims iOS apps have their fair share of issues and in some respects then can pose an even greater security risk than Android apps. The report covered the top 50 apps from the Apple App Store and Google Play and found that iOS apps exhibited riskier behaviour.
“The majority of iOS apps track for location (60%), share data with advertising or analytics networks (60%) and have access to the user’s contact list (54%). A small percentage of iOS apps also had access to the user’s calendar (14%),” the report found.
However, Android fans shouldn’t be too happy since their platform is not far behind. Half of them share data with ad networks or analytics companies, while 42 percent tracked location. Slightly better, but nothing to be proud about.
One of the most worrying findings is that both Android and iOS apps don’t do much to prevent personal data from leaking from our devices. Not a single iOS app analyzed in the study used encryption to send and receive data, and neither did 92 percent of Android apps.
So while it might seem that Android is a somewhat better platform for users with privacy concerns, both Google and Apple are pants at that sort of thing.
Facebook Goes DRAM
Facebook has come up with a data cache which runs on flash memory instead of DRAM. Dubbed McDipper it saves money while still delivering higher performance than disk.
The system is a Facebook-built implementation of the popular memcached key-value store the only difference is that runs on flash memory rather than pricier DRAM. Memcached is the open-source key-value store that caches frequently accessed data in memory so applications can access and serve it faster than if it were stored on hard disks.
Facebook runs thousands of memcached servers to power its various applications. The only downside is that it is expensive. McDipper can handle working sets that had very large footprints but moderate to low request rates. It provides up to 20 times the capacity per server and still supports tens of thousands of operations per second.
According to Gigaom, Facebook has deployed McDipper for a handful of these workloads. This has reduced the total number of deployed servers in some pools by as much as 90 per cent while still delivering more than 90 per cent of get responses with sub-millisecond latencies.
MS Surface Pro Headed To Europe
Microsoft’s Surface Pro tablet will be offered for sale Europe in the second quarter priced approximately at $1,170, while a local telco is now reselling the latest editions of its Office 365 hosted productivity suite, the company announced ahead of the Cebit trade show on Monday.
Microsoft Germany’s CEO Christian Illek didn’t give the Surface Pro’s exact price in euros, but the number will be around the same as the U.S. price in dollars, he said in a news conference at the company’s booth on the show floor in Hanover.
While an $1170 price tag appears significantly higher that the Surface Pro’s U.S. price of $899, a 30% mark-up is not unusual for electronics devices in Europe, where prices are typically displayed inclusive of value-added tax at around 20%. U.S. prices typically exclude local sales taxes. When setting international prices, vendors also tend to allow an additional margin in case exchange rates shift unfavorably.
In addition to Germany, Surface Pro will also go on sale in Australia, China, France, Hong Kong, New Zealand and the U.K. in the coming months, Microsoft said.
Illek also announced a new sales channel for two recent editions of Office 365: Deutsche Telekom.
Office 365 Small Business Premium and Office 365 Midsize Business are now on sale through Deutsche Telekom’s Business Marketplace online app store, said the German telecommunications operator’s head of marketing, Michael Hagspihl.
The Small Business Premium edition, with 25GB of storage, shared calendars, Office Web Apps, Office Professional Plus Desktop Version and support from Deutsche Telekom will sell for $14.90 per user per month for up to 25 users.
Microsoft Raises Office Price
Microsoft has quietly increased prices of Office for the Mac as much as 17% and stopped selling multi-license packages of the application suite.
The move puts Office for Mac 2011 on the same pricing schedule as the new Office 2013 for Windows. The price increases and the disappearance of the multi-license bundles also makes Microsoft’s Office 365, a software-by-subscription deal the company has aggressively pushed, more competitive with traditional “perpetual” licenses.
It’s not clear when Microsoft raised prices. The oldest search engine cache Computerworld found with the new prices was Feb. 2, so the company boosted them before then, likely on Jan. 29, the day it launched Office 2013 and Office 365 Home Premium. Microsoft did not mention the changes to Office for Mac in its press releases that day, or otherwise publicize the move on its Mac-specific website.
The single-license Office for Mac Home & Student now costs $140, a 17% increase from the previous price of $120. Office for Mac Home & Business, an edition that adds the Outlook email client to Home & Student’s Excel, PowerPoint and Word, runs $220, or 10% higher than the older $200 price.
The new prices are identical to those of Office 2013 for Windows, as are the percentage increases.
Buyers can still find Office for Mac 2011 at the older, lower prices, however. Although Microsoft has boosted prices on its online store — as has Apple’s e-store, which also sells the suite — other retailers have not yet joined them.
LinkedIn DropS BWP API
February 18, 2013 by admin
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LinkedIn has shut off its API access to “Bang With Professionals,” a Web service that was intended to facilitate more, say, intimate connections among users of the business-oriented social networking site.
The service was designed to allow LinkedIn users to anonymously search for people in their LinkedIn network who would be interested in meeting up for casual sex.
“We all had a good laugh,” the founders of Bang With Professionals said on last Friday on the website, less than a month after its launch. “We all knew it was a matter of time before our API key was revoked.”
LinkedIn said it shut off API (application programming interface) access for the free site, which was intended to work on all desktops and mobile devices, because it violated the social network’s terms of use in a manner that was “inconsistent with the goals of our developer program.”
Among other things, API access isn’t allowed for any application that contains or displays adult content.
Data about the site’s 6,000 subscribers is safe and all their user IDs have been deleted, the founders said. The only thing that remains now is the site’slanding page.
The origins of Bang With Professionals are not unique in the fast-paced social networking landscape. The site was built “by two guys in three days,” the landing page says. The total launch cost was US$57: $40 for stock images, $12 for the domain name and $5 for an account on the server CloudFlare.
The Twitter handle for the site has since been deactivated, but at press time, the Bang With Professionals blog on Tumblr was still accessible.
IBM Moves Into Oracle And HP Turf
Big Blue wants to take on competitors such as Oracle and Hewlett Packard by offering a cheap and cheerful Power Systems server and storage product range.
Rod Adkins, a Senior Vice President in IBM’s Systems & Technology Group said the company was was rolling out new servers based on its Power architecture with the Power Express 710 starting at $5,947. He said that the 710 is competitively priced to commodity hardware from Oracle and HP.
Adkins added that IBM is expanding its Power and Storage Systems business into SMB and growth markets. The product launches on Tuesday. IBM said it will start delivering by February 20.
FTC Defends Google Decision
January 25, 2013 by admin
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The FTC defended its decision to let Google carry on with its anti-trust-like antics, while other regulations in civilized nations are planning to put the boot in.
The US Federal Trade Commission reached a settlement with Google which really did little to stop the company using its dominance to push down search results from its competitors. The move attracted considerable criticism because it followed a letter from US senators to go easy on the search engine because it was good for US jobs. We guess they mean the jobs of US senators who Google paid campaign contributions.
Google promised to change the ways it presents some search results and runs search advertising, but was exonerated of the results bias claims. Rivals including Yelp and Microsoft claimed that Google had favored its own product results over those of its competitors and called for the anti-trust case. What makes the case look more suspect is that the EU is less frightened of actually fining Google or forcing it to behave. Indeed indications from Brussels are that it has not only agreed with the rival’s complaints but will do something about it if Google does not pull finger.
But FTC chairman Jon Leibowitz told Talking Points Memo that the agency’s decision was legally sound and would be beneficial to competition and consumers. Under facts we found, all five of us, from liberal Democrat to conservative Republican, agreed that the evidence militated against an anti-trust case,” Leibowitz told TPM.
The fact that we managed to have both Google and Google’s rivals unhappy, in an odd way that’s maybe unique to Washington, that puts us in the right place substantively, he claimed. When asked if Google’s $25 million lobbying budget for the duration FTC’s investigation helped, he said that lobbying makes the companies feel good and lobbyists feel good.
“At the end of the day, whether you want to say lobbying had any influence, or cancelled itself out because there was lobbying on both sides, if you’re going to do what lobbyists want you to do in a regulatory agency, you’re not doing your job.”
Anonymous Attacks MIT
January 23, 2013 by admin
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Anonymous goes after the Massachusetts Institute of Technology (MIT) website after its president called for an internal investigation into what role it played in the prosecution of web activist Aaron Swartz.
MIT president Rafael Reif revealed the investigation in an email to staff that he sent out after hearing the news about Swartz’s death.
“I want to express very clearly that I and all of us at MIT are extremely saddened by the death of this promising young man who touched the lives of so many. It pains me to think that MIT played any role in a series of events that have ended in tragedy,” he wrote.
“I have asked Professor Hal Abelson to lead a thorough analysis of MIT’s involvement from the time that we first perceived unusual activity on our network in fall 2010 up to the present. I have asked that this analysis describe the options MIT had and the decisions MIT made, in order to understand and to learn from the actions MIT took. I will share the report with the MIT community when I receive it.”
Hacktivists from Anonymous defaced two MIT webpages in the wake of the announcement and turned them into memorials for Swartz.