Can Acer Go High-End?

Most popular for its low-cost laptops, Acer doesn’t really inspire thoughts of premium products. But building high-end hardware could be the Taiwanese vendor’s best chance as it looks for a way to rescue its struggling business.

With consumers flocking to tablets and smartphones, Acer’s once-thriving PC business has been left in the dust. Quarterly financial losses have become routine at the company and its PC shipments declined more sharply in the past year than at any other major vendor, according to IDC.

The grim situation forced CEO J.T. Wang to resign from his post last Tuesday. Acer will also cut 7 percent of its global workforce and has assembled an advisory committee to come up with a new strategy, the company announced.

Bright spots are hard to find. The Wintel model that propelled Acer for years and helped it become the second-largest PC vendor in 2009 has been falling apart amid the demand for mobile gadgets. And Windows 8 and Intel’s Ultrabook strategy have failed to resuscitate the market.

It hasn’t helped that Acer is so reliant on sales to consumers, said IDC analyst Bryan Ma. The entire PC industry has been hurt by tablets, but Dell and Hewlett-Packard have at least managed to find cover selling PCs to businesses, which are still buying them. And Lenovo has capitalized on its position in China, now the world’s largest PC market.

“Acer didn’t really have the commercial PC business to protect themselves. That’s why they were hit harder,” Ma said.

Acer — whether to its benefit or detriment — has instead gained a reputation for low-priced PCs. Even in tablets it has tried to undercut rivals — its Iconia W4, an 8-inch Windows 8.1 tablet, starts at US$329.99, while its Iconia B Android tablet goes for $129.99. The low prices have helped keep the company on consumers’ radar, but at the expense of profits.

One option for Acer is to build a brand as a higher-end PC player. It took a step in that direction last year with the Aspire S7, a Windows laptop with a slender, aluminum chassis that sells for $1,200 and up. That product and its successors have had some success for the company, with sales of 2,000 to 3,000 units per month, said James Wang, an analyst with research firm Canalys.

“I think Acer has started to learn they are able to sell some expensive products,” he said.

Selling higher-end PCs could help stop the bleeding in Acer’s finances, but with the overall PC market still shrinking it’s unlikely to help it expand in any meaningful way. “You can’t really expect vendors in desktops and notebooks to find growth,” Wang said. “You win in the market by not falling in shipments.”

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Google Expands Malware Blocker

Google has expanded malware blocking in an early development build of Chrome to sniff out a wider range of threats than the browser already recognizes.

Chrome’s current “Canary” build — the label for very-early versions of the browser, earlier than even Chrome’s Dev channel — will post a warning at the bottom of the window when it detects an attempted download of malicious code.

Features added to the Canary build usually, although not always, eventually make it into the Dev channel — the roughest-edged of the three distributed to users — and from there into the Beta and Stable channels. Google did not spell out a timetable for the expanded malware blocking.

Chrome has included malware blocking for more than two years, since version 12 launched in June 2011, and the functionality was extended in February 2012with Chrome 17.

Chrome is now at version 30.

Canary’s blocking, however, is more aggressive on two fronts: It is more assertive in its alerts and detects more malware forms, including threats that pose as legitimate software and monkey with the browser’s settings.

“Content.exe is malicious, and Chrome has blocked it,” the message in Canary reads. The sole visible option is to click the “Dismiss” button, which makes the warning vanish. The only additional option, and that only after another click, is to “Learn more,” which leads to yet another warning.

In Canary, there is no way for the user to contradict the malware blocking.

That’s different than in the current Stable build of Chrome, which relies on a message that says, “This file is malicious. Are you sure you want to continue?” and gives the user a choice between tossing the downloaded file or saving it anyway.

As it has for some time, Chrome will show such warnings on select file extensions, primarily “.exe,” which in Windows denotes an executable file, and “.msi,” an installation package for Windows applications. Canary’s expansion, said Google, also warns when the user tries to download some less obvious threats, including payloads masquerading as legitimate software — it cited screen savers and video plug-ins in a  blog posting — that hijack browser settings to silently change the home page or insert ads into websites to monetize the malware.

Google’s malware blocking is part of its Safe Browsing API (application programming interface) and service, which Chrome, Apple’s Safari and Mozilla’s Firefox all access to warn customers of potentially dangerous websites before they reach them.

In Chrome’s case, the malware warning stems not only from the Safe Browsing “blacklist” of dodgy websites, but according to NSS Labs, a security software testing company, also from the Content Agnostic Malware Protection (CAMP) technology that Google has baked into its implementation of Safe Browsing.

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Is Qualcomm’s Adreno 400 Coming in 2014?

Qualcomm’s Adreno 330 GPU will be replaced by new Adreno 400-series parts and naturally the new generation will be faster than the one that sits inside the Snapdragon 800.

Our sources are telling us that Adreno 400 is expected with the new version of Snapdragon that is set to debut in early 2014. Traditionally Qualcomm uses CES to showcase its new chips and CES 2014 starts on January 7th, so it sounds like the right time for it.

The only key detail that we learned about Adreno 400 is that despite a significant increase in GPU performance the chip won’t have a compute part and it doesn’t support OpenCL. Many will see this as a handicap, but to be honest we see limited uses for OpenCL in mobile chips, at least for now.

Nvidia’s Logan comes with Open CL 1.1 as well as Open GL 4.4 support. Adreno 330 can push 3.6 Gigapixels a second making it one of the fastest GPUs in mobile market, capable of going head to head with the Tegra 4. Adreno 400 naturally ends up faster.

Then again we expect that Logan Tegra 5 has what it takes to dominate the mobile GPU market in 2014. Let’s not forget about PowerVR 6-series parts, ARM’s recently announced Mali 700-series or Vivante’s upcoming mobile GPU designs, either.

Unlike the AMD-Nvidia duopoly in the PC GPU market, right now there are five players vying for the top spot in the mobile space and things are bound to get interesting.

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Raspberry PI Breaks Record

Sinclair ZX80 and runaway success story, the Raspberry Pi might be about to get its own monitor after a Kickstarter campaign to create a low cost 9in screen for it has exceeded its $90,000 goal in a single weekend.

The HDMIPi monitor from startup Raspi.tv presently stands at $100,996 on Kickstarter, an increase of $8,000 in just the last four hours. The concept behind the monitor is to create something small and affordable but with maximum 1920×1080 resolution. Even though the project has had to scale down its ambitions to 1200×800 resolution to fit the business plan, Raspberry Pi fans have flocked to crowdfund the device.

Put in perspective, that’s higher than HD 720p resolution, or as they describe it, “slightly better resolution than the 720p HD footage on BBC iPlayer”.

Monitor cases will be available in a variety of colours, designed by none other than Paul Beech, who designed the original Raspberry Pi logo.

Although primarily designed for the Raspberry Pi, the HDMIPi is a standard HDMI monitor and can be used for other devices – Android sticks, video cameras, games consoles and beyond.

Raspi.tv has pledged to ship orders in February 2014, delays permitting, and is already working on enhancements. It has described touch functionality as something that might become available as a bolt-on at a later date, saying that “enough people have mentioned it that we are sitting up and taking notice”.

As ever with the Raspberry Pi ecosystem, everything is a bit Ryanair, and power supplies, surrounds and so on are not automatically included, though of course, in the true DIY spirit, you can always make your own.

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Google Goes Quantum

When is a blink not a natural blink? For Google the question has such ramifications that it has devoted a supercomputer to solving the puzzle.

Slashgear reports that the internet giant is using its $10 million quantum computer to find out how products like Google Glass can differentiate between a natural blink and a deliberate blink used to trigger functionality.

The supercomputer based at Google’s Quantum Artificial Intelligence Lab is a joint venture with NASA and is being used to refine the algorithms used for new forms of control such as blinking. The supercomputer uses D-Wave chips kept at as near to absolute zero as possible, which makes it somewhat impractical for everyday wear but amazingly fast at solving brainteasers.

A Redditor reported earlier this year that Google Glass is capable of taking pictures by responding to blinking, however the feature is disabled in the software code as the technology had not advanced enough to differentiate between natural impulse and intentional request.

It is easy to see the potential of blink control. Imagine being able to capture your life as you live it, exactly the way you see it, without anyone ever having to stop and ask people to say “cheese”.

Google Glass is due for commercial release next year but for the many beta testers and developers who already have one this research could lead to an even richer seam of touchless functionality.

If nothing else you can almost guarantee that Q will have one ready for Daniel Craig’s next James Bond outing.

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New USB Chip Developed

Silicon Motion says it has begun shipping samples of a new USB 3.0 controller chip for flash drives that could boost performance by up to 50%.

The company said the new SM3267 integrated controller is expected to deliver up to 160MB/s read, and 60MB/s write speeds through a single channel; that would be a 30% to 50% performance improvement over today’s USB 3.0 flash drive technology.

Even though the USB 3.0 specification has the capability to support 4.8Gbps throughput speeds, the speed of a USB 3.0-enabled flash drive is dictated by the speed of the accessing flash devices in the drive. Today, most consumer-USB 3.0 flash drives support about 100MB/s read speeds.

We are pleased to announce that SM3267 has received design-ins from most of our current USB controller customers, including many top-tier OEMs, and we expect SM3267-based USB 3.0 flash drives will be commercially available starting in the fourth quarter of 2013,” Wallace Kou, CEO of Silicon Motion, said in a statement.

The new integrated chip will also be able to run at lower voltages, from 5 volts to 1.2 volts, enabling a 25% to 30% lower USB flash drive device temperature compared with other USB 3.0 flash controller products in the market, Silicon Motion said.

The new IC will support the vast majority of NAND flash technology, including new triple-level cell (TLC), multi-level cell (MLC), high speed Toggle, and ONFI DDR NAND manufactured by Samsung, Toshiba, SanDisk, SK Hynix, Micron and Intel.

The new chip has already passed both USB-IF compliance testing and WHCK (Windows Hardware Certification Kit) tests for Windows 7 and Windows 8.

The new IC is available in a Chip-on-Board (COB) and in a 48-pin QFN green package.

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More OEM’s Seeking nVidia

As expected and announced, Zotac has now “joined the mobile gaming revolution” with the new Tegra Note 7 tablet and will be one of a handful of Nvidia partners that will sell it in both Europe and Asia-Pacific region for US $199.

In case you missed it yesterday when it was officially unveiled by Nvidia, the Nvidia Tegra Note 7 is based around a 7-inch 1280×800 IPS display and powered by Nvidia’s own Tegra 4 SoC with quad-core Cortex-A15 CPU and 72-core Geforce GPU paired up with 1GB of memory. It also packs some neat features exclusive to Nvidia, including a stylus with Nvidia DirectStylus technology as well as the 5-megapixel rear main camera backed by Chimera computational photography architecture revealed earlier by Nvidia. The camera will have support for both HDR as well as slow-motion video.

Unfortunately, Zotac did not announce the precise launch date so we are still stuck with Nvidia’s October time-frame and we are still to see the price of the new Tegra Note 7 in Europe.

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HP To Support The iPad

Is your iPad out of warranty? Hewlett-Packard to the rescue.

HP updated its SmartFriend support service and will now troubleshoot problems with Windows, Android, Chrome OS, OS X and iOS products, according to a fact sheet describing the service.

“HP is expanding its HP SmartFriend service to provide 1:1 expert support for any brand of PC or tablet,” the company said. The plan previously supported PCs from HP and other vendors, as well as Macs.

Users can avail of the service to address general hardware, software and malware issues. HP says its agents can “remove viruses, improve PC performance, solve software errors, and connect devices to a wireless network with enhanced security.” The support is provided by phone or over the Internet, so don’t expect a technician to trot in and fix your iPad in person. But HP notes it can save you from driving to a store.

Unlike Best Buy’s Geek Squad service, HP’s service does not include hardware repairs. It can be tricky to change the battery or storage in tablets, so for iPads, the Genius Bars at Apple Stores may still be the best option for some repairs.

HP didn’t immediately comment on exactly what support it will provide for the iPad. HP printers offer wireless printing from iPads and iPhones. HP sells primarily Windows PCs and Android tablets, though on last Thursday it announced the Pavilion 14 laptop with Google’s Chrome OS.

While SmartFriend includes support for iOS devices, the service seems focused mainly on Windows products. Its technicians include “Microsoft Application Trainers, Microsoft Product Specialists, A+/MCP/MCSE Certified Professionals, Network Administrators and HTML Developers,” according to the fact sheet.

The service starts at US$9.99 per month and users can sign up for a pre-paid, monthly or yearly support plan. A “Complete Plan” supports two devices, while a “Family Plan” supports up to four devices.

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HTC Cutting US Jobs

In another sign of trouble at HTC, the Taiwan-based mobile device maker began downsizing its U.S. operations on Friday, eliminating an undisclosed number of staff.

The move is meant to “streamline and optimize” the company’s U.S. organization “after several years of aggressive growth,” HTC said in a Monday email. A company spokeswoman declined to specify how many employees would be affected.

“However, to achieve our long-term goals as a business and return maximum value to our shareholders, this is a necessary step to drive ongoing innovation,” the company said.

HTC has been facing a difficult year on weak earnings that have sent its stock price tumbling. In the second quarter, its net profit plummeted 83 percent year-over-year, despite strong reviews for its flagship smartphone, the HTC One.

The weak financials are major change from only a couple years ago when HTC was riding high selling Android smartphones in the U.S. But starting in late 2011, the company’s net profit has sagged on increased competition from Samsung and Apple.

To recover, HTC has focused on building up its “One” smartphone brand. In addition, the company has expanded its China presence, and in August launched a new marketing campaign that’s enlisted Hollywood actor Robert Downey Jr.

While the company has largely focused selling high-end handsets, in July HTC said it was planning on selling more mid-tier and entry level phones to regain market share. The new phones will launch at end of the third quarter or early fourth quarter.

But the company’s troubles go beyond issues with smartphone sales and marketing. In September, Taiwanese authorities arrested three HTC employees for allegedly stealing company secrets. One of the employees arrested was Thomas Chien, HTC’s vice president of product design.

HTC has declined to offer further details on the case.

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Are More Firms Moving To Tegra 4?

A curious rumor is coming out of Taiwan this morning. Nvidia is reportedly seeing more Tegra 4 orders, boosted by the Xiaomi Mi3 smartphone, Surface RT 2 and new tablets from Asus, Toshiba and HP. The source is Digitimes, or its moles in the “upstream supply chain” to be specific. Specific is not the word usually associated with such sources and we have no specific numbers to report.

However, while Nvidia is seeing a bit more interest for Tegra 4 it simply has no high-volume design wins and shipments will remain low until it is eventually phased out in favour of the Tegra 5. We wrote about Nvidia’s Tegra 4 volume woes last month, here.

The Tegra 4 still has just a handful of design wins and the fact that most of them are high-end tablets is not encouraging at all. Not much has changed since our previous report, although Nvidia did manage to land a single smartphone design win, albeit not a major one.

We still believe Tegra 4 shipments will be modest at best and new Android tablet design wins will not help much. Neither will the Shield and Tegra Note tablets.

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